Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: Manulife

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and launching new products and campaigns
• Collaborating with cross-functional teams
• Driving customer engagement and communication
• Managing projects and providing analysis on product launches and campaigns

ASSUMPTION: This role requires a balance of strategic thinking, project management, and customer focus. The ideal candidate will have experience in life insurance product marketing and be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Work closely with various teams to develop and launch competitive products and campaigns

✅ Develop product training propositions and collaterals to support new product launches and existing product’s sales

✅ Lead the development and implementation of cross and up-selling sales campaigns to existing customers

✅ Drive and support customer communication in various formats on product-related matters

✅ Provide reports and analysis on product launches, campaigns, and key projects

✅ Support distribution partners on various product-related issues

✅ Manage various customer-related projects, as needed

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: University Degree in Marketing

Experience: Minimum 5 years in life insurance product marketing experience

Required Skills:

• Demonstrated project management skills
• Good communication and relationship skills
• Ability to work effectively within a dynamic working environment

Preferred Skills:

• Bilingual or multilingual skills (Malay/English)
• Experience with CRM systems and marketing automation tools

ASSUMPTION: While the job listing does not specify preferred skills, having additional language skills and experience with relevant marketing tools could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per annum. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive salary and benefits packages
• Growth trajectory with opportunities for professional development and leadership
• Flexible work policies and strong work-life balance

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the company's career page and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Manulife is a leading international financial services group operating in the life insurance and wealth management sectors.

Company Size: Manulife has over 40,000 employees and serves over 34 million customers worldwide. As a large organization, it offers opportunities for career growth and development.

Founded: Manulife was founded in 1845 and has a rich history in the financial services industry.

Company Description:

• Manulife operates as Manulife in Canada, Asia, and Europe, and primarily as John Hancock in the United States
• The company offers a wide range of financial products and services, including life insurance, wealth management, and asset management
• Manulife is committed to delivering on its promises to customers, employees, and shareholders

Company Specialties:

• Life insurance
• Wealth management
• Asset management

Company Website: www.manulife.com

ASSUMPTION: Manulife's large size and global presence offer opportunities for career growth and exposure to diverse markets and products.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Head of Marketing or a similar role.

Reporting Structure: The Senior Manager, Product Marketing will oversee a team of product marketing managers and specialists, depending on the organization's structure.

Work Arrangement: This role has a hybrid work arrangement, with 2-3 days on-site per week. The remaining days can be worked remotely.

Growth Opportunities:

• Progression to a Head of Marketing or similar role within the organization
• Expansion into other areas of the business, such as wealth management or asset management
• Opportunities to work on international projects and gain exposure to different markets

ASSUMPTION: The growth opportunities for this role depend on the candidate's performance, the organization's structure, and market conditions.

🌍 Location & Work Environment

Office Type: Manulife's Kuala Lumpur office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Manulife's Kuala Lumpur office is located in the Manulife Insurance HO building in the heart of the city.

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a cost of living that is generally lower than other major Asian cities
• The city offers a mix of modern amenities and traditional culture, with a wide range of dining, entertainment, and shopping options
• Kuala Lumpur has a tropical climate, with high temperatures and humidity throughout the year

Work Schedule: The work schedule for this role is full-time, with flexible hours and a hybrid work arrangement.

ASSUMPTION: The work environment for this role is dynamic and collaborative, with a focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Product marketing experience and expertise
• Project management skills and ability to manage multiple projects
• Communication and interpersonal skills
• Cultural fit and alignment with Manulife's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past projects and achievements to discuss during the interview
• Research Manulife's products, services, and competitors to demonstrate your industry knowledge

ATS Keywords: Product Marketing, Life Insurance, Campaign Development, Project Management, Customer Engagement, Cross-selling, Up-selling, Customer Communication, Analysis, Reporting, Distribution Partners, Customer-related Projects

ASSUMPTION: The interview process for this role may vary depending on the specific hiring manager and the organization's current needs.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and reporting tools (e.g., Excel, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's technology stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Agile
• Collaborative
• Ownership
• Integrity
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving business outcomes

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you worked collaboratively with a cross-functional team to achieve a common goal?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and goals
• Keeping up with industry trends and competitor activities in a dynamic market
• Adapting to a hybrid work environment and balancing on-site and remote work

ASSUMPTION: The potential challenges for this role are typical for a senior management position in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position places a greater emphasis on project management and customer engagement
• In the life insurance industry, this role is similar to other senior product marketing positions, with a focus on campaign development, customer communication, and cross-selling/up-selling
• Career progression in this role could lead to opportunities in other areas of the business, such as wealth management or asset management

ASSUMPTION: The comparison points for this role are based on industry trends and market research, and may vary depending on the specific organization and market conditions.

📝 Sample Projects

• Developing and launching a new life insurance product, including market research, product positioning, and campaign development
• Managing a cross-selling campaign to existing customers, including segmentation, messaging, and channel selection
• Creating customer communication materials for a product update or enhancement, including email campaigns, social media content, and FAQs

ASSUMPTION: The sample projects listed are based on the responsibilities outlined in the job description and may vary depending on the specific organization and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the current product portfolio and any upcoming product launches or updates?
• How does this role collaborate with other teams, such as product development, pricing, and distribution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Manulife support the professional development and growth of its employees?
• What is the work environment like, and how does the hybrid work arrangement function in practice?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Manulife careers portal
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past projects and achievements to discuss during the interview
• Research Manulife's products, services, and competitors to demonstrate your industry knowledge
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if they require any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.