📌 Core Information
🔹 Job Title: Senior Manager - Product Marketing, RiverSource
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: Minneapolis, Minnesota
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Minneapolis Headquarters)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing managers to define and execute marketing strategies for RiverSource insurance and annuities.
- Developing "go to market" strategies, including product positioning, key messages, naming, lexicon, and communications plans.
- Building marketing collateral, such as sales literature, digital tools, and campaigns, to engage financial advisors, clients, and employees.
- Conducting audience analysis and developing targeted marketing and communications to help financial advisors match RiverSource product solutions to client needs.
- Evaluating strategies and processes for effectiveness and continuously improving marketing programs and tools.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the annuity and insurance industries to effectively manage a team and drive marketing success.
📋 Key Responsibilities
✅ Lead a team of two marketing managers to advance their marketing skills and business acumen.
✅ Build marketing strategies for products and features to increase awareness, engagement, and sales.
✅ Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.
✅ Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging.
✅ Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence, and others, to ensure all results are timely and high quality.
✅ Function proactively to continuously improve marketing programs and tools.
✅ Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.
✅ Effectively manage and prioritize projects with minimal direction.
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to balance multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent
Experience: 7+ years of marketing/communications experience
Required Skills:
- Proven leadership and team management skills
- Ability to develop clear and compelling communications and translate complex concepts into understandable language
- Ability to balance multiple projects effectively
- Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur
- Ability to work effectively both independently and with colleagues across the company in multiple functions
- Strong attention to detail
- Series 6 and 26 licenses or ability to acquire within 120 days of hire
Preferred Skills:
- Analytical skills and ability to work with data analysts to enhance marketing campaigns
- Experience in financial services
- Prior leadership experience
ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and relevant marketing tools is expected for this role.
💰 Compensation & Benefits
Salary Range: $98,100 - $132,400 / year. Ameriprise has a pay-for-performance compensation philosophy, so initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. Additionally, most roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role.
Benefits:
- Vacation Time
- Sick Time
- 401(k)
- Health Insurance
- Dental Insurance
- Life Insurance
Working Hours: Full-time, typically 40 hours per week. Ameriprise is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status, or any other basis prohibited by law.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the financial services sector. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Ameriprise Financial is a diversified financial services leader with more than $1 trillion in assets under management and administration. They offer financial planning and advice, global asset management, and insurance services.
Company Size: Ameriprise has approximately 20,000 employees in more than 20 countries, serving over 2 million individual, small business, and institutional clients.
Founded: 1894, as a life insurance company. Ameriprise has since grown and expanded its services to become a global financial services leader.
Company Description:
- Ameriprise Financial is committed to helping clients feel more confident about their financial future.
- The company offers a wide range of financial products and services, including investment advice, asset management, and insurance solutions.
- Ameriprise has a strong focus on client-centricity, innovation, and sustainable growth.
Company Specialties:
- Financial Planning and Investment Services
- Asset Management
- Insurance
Company Website: www.ameriprise.com
ASSUMPTION: Ameriprise Financial's size and diverse range of services provide employees with opportunities for career growth and development within various business lines.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and expertise in product marketing.
Reporting Structure: The Senior Manager - Product Marketing reports directly to the Head of Marketing for RiverSource and oversees a team of two marketing managers.
Work Arrangement: This role is on-site, based at the Minneapolis Headquarters. However, Ameriprise offers flexible work arrangements, including hybrid and remote work options for some positions.
Growth Opportunities:
- Potential career progression to a Director or Vice President role within the marketing department or other business lines.
- Opportunities to work on cross-functional projects and collaborate with various teams across the organization.
- Access to professional development resources and training programs to enhance skills and advance career growth.
ASSUMPTION: Ameriprise Financial's large size and diverse business lines provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Ameriprise Financial's Minneapolis Headquarters is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 707 2nd Ave S, Minneapolis, MN 55402, US
Geographic Context:
- Minneapolis is a vibrant, midwestern city known for its strong economy, diverse culture, and high quality of life.
- The city offers a range of housing options, from urban lofts to suburban family homes, and is home to numerous parks, museums, and entertainment venues.
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 4:00 PM. Ameriprise offers flexible work arrangements, including flex time and remote work options, depending on the role and team needs.
ASSUMPTION: The Minneapolis Headquarters offers a dynamic, engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing for RiverSource
- Background check and offer extension
Key Assessment Areas:
- Marketing and communications skills, including strategy development, campaign execution, and project management
- Leadership and team management abilities
- Industry knowledge and understanding of the annuity and insurance sectors
- Problem-solving and analytical skills
- Cultural fit and alignment with Ameriprise's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the financial services industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams.
- Research Ameriprise Financial and the RiverSource brand to demonstrate your familiarity with the company and its products.
ATS Keywords: Product Marketing, Senior Manager, Marketing Strategy, Team Leadership, Financial Services, Insurance, Annuities, Campaign Development, Project Management, Communications, Branding
ASSUMPTION: Ameriprise Financial's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects the Senior Manager oversees.
👔 Cultural Fit Considerations
Company Values:
- Put Clients First
- Act with Integrity
- Collaborate and Win Together
- Innovate and Embrace Change
- Deliver Results
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
- Strong communicator and listener
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you align with Ameriprise's core values, particularly "Put Clients First" and "Act with Integrity"?
- How do you prefer to work in a team environment, and how do you support your team members' growth and development?
- How do you approach problem-solving and adaptability in the face of change or unexpected challenges?
ASSUMPTION: Ameriprise Financial seeks candidates who embody their core values and are committed to delivering exceptional results for their clients and colleagues.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and priorities with minimal direction
- Navigating a large, matrixed organization with multiple stakeholders
- Keeping up with industry trends and regulatory changes in the financial services sector
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position requires a deeper understanding of the financial services industry and its regulatory environment.
- Unlike some marketing roles, this position focuses on B2B marketing, targeting financial advisors rather than end consumers.
- Career progression in this role may lead to leadership positions within the marketing department or other business lines, depending on the candidate's skills, experience, and interests.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, requiring a strong understanding of the financial services industry and a strategic mindset.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new annuity product, including product positioning, key messages, naming, lexicon, and communications plans
- Conducting audience analysis and developing targeted marketing and communications to help financial advisors match RiverSource product solutions to client needs
- Evaluating the effectiveness of existing marketing campaigns and processes, and implementing improvements to enhance results and efficiency
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Manager - Product Marketing role, requiring a combination of analytical thinking, creativity, and strong project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how the Senior Manager role fits within the broader marketing organization?
- How does Ameriprise support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the RiverSource brand, and how can this role address them?
- How does Ameriprise measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the financial services industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams.
- Research Ameriprise Financial and the RiverSource brand to demonstrate your familiarity with the company and its products.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
