(Senior) Manager Programmatic Advertising (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Manager Programmatic Advertising (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (1 day per week) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of programmatic advertising campaigns
• Strategic consulting to clients and agencies
• Collaboration with internal teams for continuous product development
• Operational and analytical responsibilities with a strategic focus

ASSUMPTION: This role requires a balance of operational excellence and strategic thinking, with a strong focus on client relationships and campaign success.

📋 Key Responsibilities

✅ Manage programmatic advertising campaigns end-to-end, ensuring operational excellence for multiple clients

✅ Provide strategic consulting to clients and agencies to maximize campaign success

✅ Develop and implement targeting strategies tailored to clients' needs

✅ Steer and optimize campaigns on various ad servers and DSPs, including mobile DSPs

✅ Present concepts clearly and persuasively to stakeholders at all levels

✅ Collaborate with product management, business development, and developers to continuously improve data products

ASSUMPTION: This role involves a mix of operational tasks, strategic planning, and client management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic video and display advertising, with a strong understanding of campaign management on common DSPs and a basic understanding of TV planning/advertising

Required Skills:

• Proven experience in programmatic advertising and campaign management
• Strong customer management skills and ability to build sustainable client relationships
• Excellent communication and presentation skills
• Analytical mindset with a strong understanding of numbers and technical contexts
• Experience working with site tracking and ad tags

Preferred Skills:

• Fluency in German and English
• Experience with TV planning/advertising
• Knowledge of the German advertising market

ASSUMPTION: Candidates should have a solid background in programmatic advertising and a proven track record in client management and campaign optimization.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for this role and location)

Benefits:

• Hybrid working model (1 day per week in the office)
• Flexible working hours
• Mobility support (JobRad and Deutschlandticket)
• Employee discounts (personalkaufpreise for Telekom products and benefit card)
• Team spirit and events (workshops, strategy days, team evenings, sports events, and after-work beers)
• Snacks and beverages

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range is estimated based on market standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: emetriq is a data-driven online advertising company that offers solutions for targeted and relevant online advertising. They are part of the Deutsche Telekom AG group and focus on fair data access as a driver for innovation and diversity.

Company Size: emetriq has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: emetriq was founded in 2016 and has since grown to become one of the largest collaborative data pools in Germany, uniting the reach of premium vendors and intent data from prominent data providers.

Company Description:

• Data-driven online advertising solutions
• Focus on fair data access and innovation
• Expertise in programmatic advertising and data management

Company Specialties:

• Online marketing
• Programmatic advertising
• Retargeting and targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq's focus on data-driven solutions and fair data access sets it apart in the online advertising industry, offering applicants a unique opportunity to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a balance of operational excellence and strategic thinking.

Reporting Structure: The (Senior) Manager Programmatic Advertising reports directly to the Head of Magenta, with indirect reports depending on the specific team structure.

Work Arrangement: This is a hybrid role, requiring on-site presence once a week and remote work flexibility for the rest of the week.

Growth Opportunities:

• Progression to a more senior role within the company
• Expanding expertise in programmatic advertising and data management
• Developing leadership and mentoring skills

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to gain experience in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: emetriq's office is located in Hamburg, Germany, with a hybrid working model that combines on-site and remote work.

Office Location(s): Vorsetzen 35, Hamburg, 20459, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, located in the northern part of the country
• The city is known for its vibrant cultural scene, historic architecture, and proximity to the Baltic Sea
• Hamburg is an important economic hub, with a strong focus on media, IT, and logistics industries

Work Schedule: Full-time (40 hours per week), with flexible working hours and one day per week in the office

ASSUMPTION: Hamburg offers a diverse and vibrant work environment, with a strong focus on media and technology industries, providing ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the Head of Magenta

Key Assessment Areas:

• Programmatic advertising expertise and campaign management skills
• Client management and communication skills
• Analytical mindset and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in programmatic advertising and campaign management
• Demonstrate strong communication and presentation skills in your application materials
• Tailor your resume and cover letter to emphasize your analytical mindset and problem-solving abilities
• Prepare for interview questions related to your experience with ad servers, DSPs, and targeting strategies

ATS Keywords: Programmatic Advertising, Campaign Management, Client Management, Targeting Strategies, Ad Servers, DSPs, Communication, Collaboration, Analytical Skills, Self-Management, Presentation Skills, Technical Understanding, Site Tracking, Ad Tags

ASSUMPTION: emetriq's application process is designed to assess candidates' technical expertise, communication skills, and cultural fit, with a focus on programmatic advertising and campaign management.

🛠️ Tools & Technologies

• Ad servers (e.g., Google Ad Manager, The Trade Desk, AppNexus)
• DSPs (e.g., Google Display & Video 360, The Trade Desk, Amazon Advertising Platform)
• Site tracking tools (e.g., Google Analytics, Adobe Analytics)
• Ad tags (e.g., Google Ad Manager tags, third-party ad tags)

ASSUMPTION: This role requires proficiency in various ad servers, DSPs, and site tracking tools, as well as a basic understanding of ad tags.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Agility
• Self-organization
• Eigenverantwortung (self-responsibility)

Work Style:

• Collaborative and team-oriented
• Focus on continuous learning and development
• Agile and adaptable, with a strong emphasis on innovation

Self-Assessment Questions:

• Do you thrive in a collaborative and agile work environment?
• Are you comfortable working with a mix of operational and strategic tasks?
• Do you possess strong communication and presentation skills, with a focus on client management?

ASSUMPTION: emetriq values trust, agility, and self-organization, with a strong emphasis on collaboration and continuous learning. Candidates should be comfortable working in a dynamic and innovative environment, with a focus on client management and campaign optimization.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and adaptability
• Keeping up with the fast-paced and ever-evolving programmatic advertising landscape
• Balancing operational tasks with strategic planning and client management
• Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members

ASSUMPTION: This role presents unique challenges related to campaign management, industry dynamics, and hybrid work environments, requiring strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other programmatic advertising roles, this position places a stronger emphasis on client management and strategic consulting
• Within the German advertising market, emetriq's focus on data-driven solutions and fair data access sets it apart from competitors
• Career progression in this role could lead to more senior positions within the company, with opportunities for mentoring and leadership development

ASSUMPTION: This role offers a unique blend of operational, strategic, and client management responsibilities, with opportunities for professional growth and development within the company.

📝 Sample Projects

• Developing and implementing a targeting strategy for a new client campaign, tailored to their specific needs and objectives
• Optimizing an existing campaign's performance by analyzing data and adjusting targeting parameters
• Collaborating with internal teams to improve data products and enhance campaign performance

ASSUMPTION: Sample projects in this role would involve a mix of operational tasks, strategic planning, and client management, with a focus on campaign optimization and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does emetriq support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does emetriq approach work-life balance, particularly in a hybrid work environment?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Interview questions should focus on team structure, professional development, role priorities, work-life balance, and the unique challenges of this position, to ensure a strong fit with the company and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in programmatic advertising and campaign management
• Prepare for interview questions related to your experience with ad servers, DSPs, targeting strategies, and client management
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.