Senior Manager - Programmatic Monetization

📌 Core Information

🔹 Job Title: Senior Manager - Programmatic Monetization

🔹 Company: Glance

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and growing a team of monetization analysts and ad operations specialists
• Defining and driving programmatic revenue strategy across platforms (web, app)
• Co-owning the roadmap for the monetization tech stack and collaborating with product and engineering teams
• Optimizing revenue and yield through analytics, experiments, and cross-functional collaboration

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the programmatic advertising ecosystem.

📋 Key Responsibilities

✅ Lead, mentor, and grow a team of monetization analysts and ad operations specialists

✅ Define and drive the programmatic revenue strategy across platforms (web, app)

✅ Co-own the roadmap for the monetization tech stack, including Prebid, Google Ad Manager (GAM), mediation layers, and header bidding wrappers

✅ Partner with product and engineering teams to scope, prioritize, and implement new monetization features and optimizations

✅ Maintain deep understanding of monetization architecture, ad delivery, and auction dynamics

✅ E2E funnel analysis – device activation to revenue, drawing insights and optimizing metrics to improve revenue

✅ Own revenue and yield optimization initiatives, including floor pricing strategies, auction dynamics, timeout settings, and creative blocking rules

✅ Run experiments to test new formats, placements, or configurations and translate insights into measurable revenue gains

✅ Work closely with product, data, design, and content teams to ensure monetization is aligned with user experience and business goals

✅ Communicate monetization performance, roadmap, and trade-offs clearly to executive stakeholders

ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and cross-functional collaboration to drive programmatic revenue growth.

🎯 Required Qualifications

Education: Master's degree in Business Administration, Marketing, or a related field (preferred)

Experience: 6-10 years of experience in programmatic advertising, with at least 2+ years in a leadership or team management role

Required Skills:

• Deep knowledge of programmatic ecosystem: header bidding (Prebid.js or Prebid Mobile), Google Ad Manager, Open Bidding, mediation platforms
• Proven success in optimizing revenue and leading cross-functional monetization initiatives
• Experience working with engineering and product teams to influence roadmap and implementation
• Analytical and data-savvy: able to translate data into insights and actions
• Strong communication and stakeholder management skills across business and technical teams

Preferred Skills:

• Experience in a consumer technology or media company
• Familiarity with gaming or live streaming platforms

ASSUMPTION: Candidates with a strong background in programmatic advertising, leadership experience, and a data-driven approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for the role and experience level)

Benefits:

• Daily Meals
• Gym Membership
• Regular Trainings and Tech Tools
• Regular Unwind Sessions

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the software development sector in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on consumer technology platforms and digital experiences

Company Size: 1,001-5,000 employees (mid-sized company, offering opportunities for growth and impact)

Founded: 2019 (relatively new company with a dynamic work environment)

Company Description:

• Glance operates disruptive digital platforms, including Glance (smart lock screen), Roposo (live streaming), and Nostra (gaming)
• Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital
• Glance offers a unique work culture that values autonomy, innovation, and collaboration

Company Specialties:

• Consumer technology platforms
• Digital experiences
• Advertising and monetization
• Gaming and live streaming

Company Website: Glance

ASSUMPTION: Glance's focus on consumer technology and digital experiences offers unique challenges and opportunities for growth in the programmatic monetization role.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Monetization and leads a team of monetization analysts and ad operations specialists

Work Arrangement: On-site, full-time (40 hours/week) with flexible work arrangements

Growth Opportunities:

• Potential to grow into a more senior role within the monetization team or take on additional responsibilities as the company expands
• Opportunities to work on mission-critical projects and make a significant impact on the company's growth
• Chance to collaborate with and learn from highly capable and ambitious peer groups

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Cessna Business Park, Bengaluru, Karnataka 560103, IN

Geographic Context:

• Bangalore is a major tech hub with a vibrant startup ecosystem and a large talent pool
• The office is located in a bustling business park with easy access to amenities and public transportation
• Bangalore offers a mix of urban and natural environments, with plenty of opportunities for outdoor activities and cultural experiences

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including regular unwind sessions and daily meals provided

ASSUMPTION: The modern, collaborative work environment at Glance's Bangalore office fosters innovation, creativity, and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the VP of Monetization and other team members
• Final round with senior leadership

Key Assessment Areas:

• Technical knowledge of programmatic advertising and monetization strategies
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and stakeholder management skills

Application Tips:

• Highlight relevant experience and achievements in programmatic advertising and team leadership
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving approach, and cultural fit

ATS Keywords: Programmatic Advertising, Team Leadership, Revenue Optimization, Analytics, Ad Operations, Monetization Strategy, Product Management, Stakeholder Management, Data Analysis, Auction Dynamics, Header Bidding, Google Ad Manager, Prebid, Yield Optimization, Experimentation

ASSUMPTION: The interview process at Glance is designed to assess the candidate's technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ad Manager (GAM)
• Prebid.js or Prebid Mobile
• Open Bidding platforms
• Mediation platforms
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Jira, Confluence)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the programmatic monetization process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Glance values creativity, experimentation, and continuous learning
• Collaboration: Glance fosters a culture of teamwork, open communication, and mutual respect
• Autonomy: Glance empowers employees to take ownership of their work and make decisions that drive impact

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and impact, rather than hours worked
• Flexible and adaptable approach to work and projects
• Strong emphasis on work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator and collaborator, able to work effectively with diverse teams and stakeholders?
• Do you value autonomy and take ownership of your work, or do you prefer a more structured, hierarchical work environment?

ASSUMPTION: Candidates who align with Glance's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic work environment may require strong leadership and adaptability
• Balancing the need for revenue growth with user experience and business goals may present complex trade-offs and decision-making challenges
• Collaborating effectively with cross-functional teams and stakeholders may require strong communication and stakeholder management skills
• Keeping up with the latest trends and developments in the programmatic advertising ecosystem may require continuous learning and adaptation

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, adaptability, and a data-driven approach.

📈 Similar Roles Comparison

• Compared to other programmatic monetization roles, this position offers a unique opportunity to lead a team and drive revenue growth in a fast-growing consumer technology company
• Unlike traditional media or advertising companies, Glance's focus on consumer technology platforms and digital experiences offers a unique context for programmatic monetization strategies
• Career progression in this role may involve expanding responsibilities, taking on additional teams, or moving into more senior leadership positions within the monetization organization

ASSUMPTION: This role offers a unique blend of leadership, strategic, and technical challenges, making it an attractive opportunity for experienced programmatic advertising professionals looking to grow their careers in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and implementing a new header bidding strategy to improve revenue and user experience on Glance's smart lock screen
• Conducting an in-depth analysis of user engagement and revenue performance across different content categories and platforms on Roposo
• Collaborating with the product and engineering teams to integrate and optimize a new mediation layer for Nostra's gaming platform

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the programmatic monetization role at Glance.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the programmatic monetization infrastructure and roadmap for the next 12-24 months?
• How does the team collaborate with product, engineering, and other cross-functional stakeholders to ensure monetization aligns with user experience and business goals?
• What are the most significant challenges facing the programmatic monetization team in the next 1-3 years, and how can this role help address them?
• How does Glance support the growth and development of its employees, particularly in leadership roles?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the team, and helps you better understand the expectations and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in programmatic advertising, team leadership, and revenue optimization
• Prepare for the interview by researching Glance's platforms, competitors, and industry trends, as well as practicing common interview questions and your responses
• If selected, be prepared to provide examples of your work, such as case studies, presentations, or portfolio pieces, to demonstrate your qualifications and achievements
• Follow up with the hiring manager or HR representative within 2-3 business days after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.