Senior Manager, Programmatic Strategy

📌 Core Information

🔹 Job Title: Senior Manager, Programmatic Strategy

🔹 Company: NBCUniversal

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning supply side strategy for NBCUniversal's programmatic business
• Collaborating with internal teams and SSP partners to communicate performance and progress
• Identifying opportunities to increase supply health and addressability
• Evaluating new revenue opportunities to grow the indirect demand business
• Staying updated on industry trends and NBCUniversal's ad tech ecosystem

ASSUMPTION: This role requires a strong understanding of programmatic advertising and a passion for the media industry. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Own supply side strategy for the programmatic business, including analyzing business trends, measuring uplift of new initiatives, proposing optimizations, and other highlights

✅ Identify areas of opportunity to increase supply health and addressability, such as identity solutions and troubleshooting endpoints/devices

✅ Serve as the day-to-day contact for SSP partners and internal programmatic teams, clearly communicating performance and progress of new initiatives

✅ Recommend and evaluate new revenue opportunities to grow the indirect demand business, such as lead gen opportunities and identifying advertisers for sales outreach

✅ Track performance for new launches (both video and display) and expansion of existing partnerships

✅ Collaborate with the business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements

✅ Stay abreast of new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Strong communication and presentation skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 5+ years' experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm, with 1-2 years of business intelligence & SQL experience preferred

Required Skills:

• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides
• Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas
• Must possess a passion for media and strong intellectual curiosity

Preferred Skills:

• Strong foundational understanding of advertising sales, advanced advertising, and the programmatic marketplace
• Superior attention to detail in written reports, emails, and PowerPoint presentations
• Strong organizational skills - ability to manage multiple projects simultaneously and meet deadlines
• Highly adaptive to change in fast-paced environment
• Passionate about the television, ad tech, and digital media space

ASSUMPTION: Candidates with a strong background in programmatic advertising and a proven track record of driving business growth through data-driven insights are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $140,000 (bonus eligible)

Benefits:

• Medical, dental, and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Discounts and perks

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is competitive for the entertainment industry and reflects the experience and skills required for this role. Benefits are comprehensive and designed to support employees' well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across various platforms and bringing it to life through theme parks and consumer experiences.

Company Size: 10,001+ employees. As a large organization, NBCUniversal offers numerous opportunities for career growth and collaboration with diverse teams.

Founded: NBCUniversal is a subsidiary of Comcast Corporation, which was founded in 1963. NBCUniversal itself has a rich history, with roots tracing back to the early 20th century.

Company Description:

• Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
• Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
• Has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

• Content creation and distribution
• Theme parks and consumer experiences
• Advertising and marketing
• News and information

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content makes it an attractive employer for individuals interested in the entertainment industry. The company's size and diversity offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager. This role involves strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: This role reports to the Director, Programmatic Strategy, and may have supervisory responsibilities over junior team members.

Work Arrangement: Hybrid. This role requires contributing from the office a minimum of three days per week.

Growth Opportunities:

• Potential to advance to a director or vice president role within the programmatic strategy team
• Opportunities to expand into related areas, such as advertising sales or product management
• Chance to work on high-impact projects and initiatives, driving business growth and innovation

ASSUMPTION: This role offers significant opportunities for career growth and development within NBCUniversal's programmatic advertising team and the broader entertainment industry.

🌍 Location & Work Environment

Office Type: Corporate office. NBCUniversal's headquarters is located in New York City, offering a vibrant and dynamic work environment.

Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US

Geographic Context:

• New York City is a major global hub for media, entertainment, and finance
• The office is located in Midtown Manhattan, offering easy access to public transportation, dining, and cultural attractions
• The city's diverse population and cultural scene provide ample opportunities for networking and personal growth

Work Schedule: Full-time, with a flexible hybrid arrangement (3 days on-site)

ASSUMPTION: Working in New York City offers numerous benefits, including access to a diverse talent pool, vibrant cultural scene, and ample networking opportunities. The hybrid work arrangement provides flexibility while maintaining a strong office presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person interview with the hiring manager and other team members
• Final interview with the director or vice president

Key Assessment Areas:

• Programmatic advertising expertise
• Data analysis and presentation skills
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your programmatic advertising experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
• Research NBCUniversal's business and industry trends to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Programmatic advertising, business analysis, data integrity, communication skills, PowerPoint, Excel, SQL, advertising sales, organizational skills, adaptability, digital media, identity solutions, performance tracking, collaboration, troubleshooting, market research

ASSUMPTION: NBCUniversal's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Tailoring your application materials and preparing thoroughly for interviews will increase your chances of success.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• SQL
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Excel, PowerPoint, and SQL, as well as a strong understanding of programmatic advertising platforms and data visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Excellence
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay updated on industry trends and new developments in the programmatic advertising space?
• Can you provide an example of a time when you had to adapt to a significant change in a fast-paced environment?
• How do you approach collaborating with cross-functional teams to drive business growth and innovation?

ASSUMPTION: NBCUniversal values candidates who are passionate about the media industry, adaptable to change, and committed to driving business growth through data-driven insights and collaborative teamwork.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Navigating a large, complex organization and building effective relationships with various stakeholders
• Keeping up with the rapidly evolving programmatic advertising landscape and staying ahead of industry trends
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution

ASSUMPTION: This role presents numerous challenges, but also offers significant opportunities for growth and impact. Successful candidates will be able to manage multiple priorities, build strong relationships, and adapt to change in a dynamic environment.

📈 Similar Roles Comparison

• Unlike related roles in advertising sales or product management, this role focuses primarily on supply-side strategy and business analysis
• While this role requires a strong understanding of the programmatic advertising marketplace, it is distinct from roles within ad tech platforms or agencies
• Career progression in this role may lead to advancement within the programmatic strategy team or expansion into related areas, such as advertising sales or product management

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, making it distinct from related positions in the industry.

📝 Sample Projects

• Conducting a comprehensive analysis of NBCUniversal's programmatic supply chain to identify opportunities for optimization and growth
• Developing and presenting a strategic roadmap for increasing addressability and improving data integrity within NBCUniversal's ad tech ecosystem
• Evaluating and recommending new revenue opportunities to grow the indirect demand business, such as lead gen opportunities and targeted advertising campaigns

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role, highlighting the opportunity to drive business growth and innovation within NBCUniversal's programmatic advertising team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the programmatic strategy group?
• How does this role collaborate with other teams, such as advertising sales, product management, and ad operations?
• What are the most pressing challenges facing NBCUniversal's programmatic advertising business, and how can this role contribute to addressing them?
• How does NBCUniversal support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your programmatic advertising experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
• Research NBCUniversal's business and industry trends to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.