📌 Core Information
🔹 Job Title: Senior Manager, Public Relations and Communications, EMEA and APAC
🔹 Company: GBTA
🔹 Location: London, City of, United Kingdom (Remote)
🔹 Job Type: Remote
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving regional PR and Communications strategy for EMEA and APAC
- Proactive outreach, pitching, and media relations activities
- Developing and distributing communications content
- Supporting regional PR/Communications needs and collaborating with various teams
- Monitoring and analyzing PR campaign results
ASSUMPTION: This role requires a strategic, proactive, and collaborative mindset with a strong focus on results-driven delivery.
📋 Key Responsibilities
✅ Conduct and maximize proactive outreach, pitching, inquiry response, and overall PR and media relations activities for the region.
✅ Develop and drive PR and Communications strategy and initiatives for/during GBTA events and conferences in EMEA and APAC.
✅ Develop, write, edit, and distribute communications and content such as press releases, newsletter content, blogs, speaker/executive presentations, and other external-facing communications.
✅ Support and serve regional PR/Communications needs working directly and regularly with the EMEA and APAC teams and leaders as well as GBTA’s regional partners, advisory groups, and committees.
✅ Drive the Broadcast Studio and Media/Journalist Program for the GBTA Conferences in Europe and APAC.
✅ Develop and maintain regional PR/Communications metrics and analysis; monitor, analyze, and assess PR and communications campaign results to ensure alignment with strategy.
✅ Contribute and support integrated/Global Communications, Marketing, and/or Research special projects and campaigns as requested including the GBTA annual Global Convention.
✅ Other tasks as assigned.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects effectively.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience in Public Relations, Journalism, Communications, or a related field.
Experience: 5+ years of related experience, including for the European region.
Required Skills:
- Excellent written and verbal communication skills
- Excellent interpersonal and networking skills
- Ability to work in a dynamic environment with strong organizational skills, attention to detail, and time management
- Proficient with Microsoft Office Suite including PowerPoint
- Strong technical skills, including cloud-based systems, program, and project management
Preferred Skills:
- Experience with PR for Events and/or related to data/research
- Travel industry background and/or experience working in a non-profit membership-based organization
- Experience with Cision or other PR automation tools, WordPress, Teams, and/or Airtable
- Multi-lingual
ASSUMPTION: Candidates with a strong commitment to quality and excellence in public relations/media relations strategies, engagement, and results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 GBP per year (Estimated, based on industry standards for a Senior Manager role in the UK non-profit sector)
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on business travel and meetings management
Company Size: 51-200 employees, providing a medium-sized organization structure with opportunities for collaboration and growth
Founded: The Global Business Travel Association (GBTA) was founded in 1928, with a rich history and established network in the business travel industry
Company Description:
- GBTA is the world’s premier business travel and meetings organization, serving stakeholders across six continents
- The organization represents and advocates for the $1.48 trillion global business travel and meetings industry
- GBTA delivers world-class education, events, research, advocacy, and media to a growing global network of over 28,000 travel professionals and 125,000 active contacts
Company Specialties:
- Education
- Networking
- Events
- Advocacy
- Research
- Information about business travel and corporate meetings management
Company Website: www.gbta.org
ASSUMPTION: GBTA's extensive network and global presence offer unique opportunities for professional growth and industry exposure.
📊 Role Analysis
Career Level: Senior Manager, reporting directly to the VP of PR, Communications, and Research
Reporting Structure: This role has no direct reports but will collaborate with various teams and regional leaders
Work Arrangement: Remote solely, with up to 15% travel to events and meetings as needed
Growth Opportunities:
- Potential to expand the role's scope and influence as the organization grows in the APAC region
- Opportunities to work on global projects and events, such as the annual Global Convention
- Possibility to develop and mentor junior team members as the team grows
ASSUMPTION: This role offers a unique blend of regional focus and global influence, with opportunities for growth and professional development.
🌍 Location & Work Environment
Office Type: Remote work environment, with occasional travel to events and meetings
Office Location(s): London, City of, United Kingdom (Remote)
Geographic Context:
- London, City of, United Kingdom, with a time zone of Europe/London
- GBTA's global presence allows for collaboration with teams and stakeholders across six continents
- The role's remote nature enables flexibility and work-life balance
Work Schedule: Full-time, typically 40 hours per week, with flexibility for meetings and events
ASSUMPTION: The remote work environment offers flexibility and work-life balance, with occasional travel for events and meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of PR, Communications, and Research
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Communication skills, both written and verbal
- Interpersonal skills and cultural fit
- Problem-solving and adaptability
- Commitment to quality and excellence in public relations
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of GBTA's mission and values in your application materials
- Prepare examples of your PR and communications work, focusing on strategy, execution, and results
- Research GBTA's organization, industry, and recent initiatives to show your enthusiasm and preparation
ATS Keywords: Public Relations, Communications, Media Relations, Strategic Planning, Content Development, Event PR, Executive Communications, Social Media, Project Management, Writing, Editing, Interpersonal Skills, Time Management, Attention to Detail, Networking, Technical Skills, Global Business Travel Association, EMEA, APAC
ASSUMPTION: GBTA's hiring process focuses on finding candidates who align with the organization's mission, values, and strategic goals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Cision or other PR automation tools
- WordPress
- Teams
- Airtable
- Cloud-based systems
ASSUMPTION: Proficiency in these tools is required for this role, with opportunities to learn and utilize new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Kindness, authenticity, and empathy
- Curiosity, innovation, and adaptability
- Global diversity and inclusion
- Collaboration and teamwork
- Sustainability and work-life balance
Work Style:
- Remote work environment with occasional travel
- Flexible hours with a focus on results and delivery
- Collaborative and team-oriented approach
- Adaptability and willingness to take on new challenges
Self-Assessment Questions:
- How do you embody GBTA's values in your daily work?
- How do you approach working remotely and balancing work-life responsibilities?
- How do you adapt to new challenges and prioritize multiple tasks and projects?
ASSUMPTION: GBTA seeks candidates who align with their values and work style, with a strong commitment to collaboration, adaptability, and results-driven delivery.
⚠️ Potential Challenges
- Managing multiple tasks and projects with tight deadlines
- Balancing regional focus with global responsibilities
- Occasional travel requirements
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role focuses more on regional strategy and execution compared to global PR and communications roles
- GBTA's non-profit status offers unique opportunities for advocacy and community engagement
- Career progression may involve moving into a global PR and communications leadership role or transitioning into a specialized area, such as events or research
ASSUMPTION: This role offers a unique blend of regional focus and global influence, with opportunities for growth and professional development.
📝 Sample Projects
- Developing and executing a regional PR campaign for GBTA's annual Global Convention
- Creating and distributing a quarterly newsletter for GBTA's EMEA and APAC members
- Managing media relations for a high-profile GBTA event or conference
ASSUMPTION: These sample projects demonstrate the strategic, proactive, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into GBTA's long-term strategic plans for EMEA and APAC?
- What are the key priorities for the first 90 days in this role?
- How does GBTA support the professional development and growth of its employees?
- What are the most significant challenges facing the business travel industry, and how can this role contribute to addressing them?
- How does GBTA foster a culture of collaboration and teamwork, particularly in a remote work environment?
ASSUMPTION: These questions help assess the role's strategic fit, expectations, and the organization's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your PR and communications work, focusing on strategy, execution, and results
- Research GBTA's organization, industry, and recent initiatives to show your enthusiasm and preparation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
