Senior Manager - Referral Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Referral Marketing

🔹 Company: DrinkPrime

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through referral programs
• Managing and scaling DrinkPrime's largest acquisition channel
• Collaborating with cross-functional teams to optimize app experience
• Analyzing metrics to improve conversion rates and reduce CAC
• Developing and implementing personalized communication strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing large-scale growth operations with a focus on referrals.

📋 Key Responsibilities

✅ Manage and scale DrinkPrime’s referral program to drive customer acquisition

✅ Develop and execute data-driven strategies for the referral program

✅ Optimize the program through A/B testing and reward structure experimentations

✅ Create seamless app experience for referrals, collaborating with product, tech, and creative teams

✅ Analyze metrics to improve conversion rates and reduce CAC

✅ Assess industry trends to maintain competitive advantage in referral programs

✅ Develop and implement personalized multi-channel communication to boost awareness, engagement, and CTR

✅ Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews

✅ Analyze customer data and behavior to optimize app flows to improve engagement and conversions

ASSUMPTION: This role requires a strong focus on data analysis and a deep understanding of customer behavior to drive successful referral marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience working in large-scale growth operations with a focus on referrals

Required Skills:

• Proven experience managing budgets and being accountable for growth performance of a referral program
• Strong knowledge and prior experience with marketing automation platforms (Clevertap, WebEngage, MoEngage) and messaging platforms (Gupshup, Kaleyra)
• Passionate about mining customer insight, strong analytical and problem-solving skills
• Excellent communication, presentation, and data reporting skills

Preferred Skills:

• Experience in the consumer services industry
• Familiarity with water purification or related industries

ASSUMPTION: Candidates with experience in referral marketing and a strong understanding of customer acquisition strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior manager role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on DrinkPrime products

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in Bangalore, considering the candidate's experience level and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on providing access to clean, safe, and healthy drinking water

Company Size: 201-500 employees (As of 2025)

Founded: 2016, with a mission to make safe drinking water accessible and affordable to every household in India

Company Description:

• DrinkPrime offers a tech-first, subscription-based water purifier solution that addresses water quality challenges unique to Indian households
• The company aims to create a movement towards safe drinking water and has grown to serve over 3 lakh households across 9 cities in India
• DrinkPrime is backed by leading VCs and visionary angels, fostering a culture of innovation and growth

Company Specialties:

• Drinking Water
• Home Delivery
• Retail
• E-commerce
• Hyper Local
• Internet of Things
• Consumer IoT
• Water Purification

Company Website: drinkprime.in

ASSUMPTION: DrinkPrime's focus on innovation and customer-centric approach creates an exciting work environment for growth-oriented professionals.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Senior Director of Marketing and may oversee junior marketing team members or external agencies

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to expand the referral program across new markets and customer segments
• Opportunities to collaborate with cross-functional teams and contribute to overall company growth
• Possibility to take on additional responsibilities or lead new projects based on performance

ASSUMPTION: This role offers significant growth potential for the right candidate, as DrinkPrime continues to expand its reach and impact in the Indian market.

🌍 Location & Work Environment

Office Type: DrinkPrime's headquarters is located in Bangalore, with additional offices in Hyderabad and Delhi/NCR

Office Location(s): Bangalore, Hyderabad, and Delhi/NCR

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and cultural diversity
• The city offers a mix of urban and suburban living, with numerous parks, restaurants, and entertainment options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with numerous opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Experience in referral marketing and customer acquisition strategies
• Communication and presentation skills
• Cultural fit and alignment with DrinkPrime's mission and values

Application Tips:

• Highlight relevant experience in referral marketing and customer acquisition
• Demonstrate a strong understanding of DrinkPrime's mission and values in your cover letter
• Showcase your analytical skills and problem-solving approach through relevant examples or case studies

ATS Keywords: Referral Marketing, Customer Acquisition, Data Analysis, A/B Testing, Marketing Automation, Communication, Problem Solving, Customer Insight

ASSUMPTION: DrinkPrime's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms: Clevertap, WebEngage, MoEngage
• Messaging platforms: Gupshup, Kaleyra
• Data analysis tools: Google Analytics, Tableau, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize DrinkPrime's referral marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and addressing customer needs
• Innovation: Embrace creativity and continuous improvement
• Integrity: Act with honesty and transparency in all aspects of work
• Collaboration: Work together to achieve common goals and drive success

Work Style:

• Data-driven: Make informed decisions based on data and analytics
• Adaptable: Embrace change and pivot strategies as needed
• Results-oriented: Focus on achieving measurable outcomes and driving growth

Self-Assessment Questions:

• How do you approach understanding and addressing customer needs in your marketing strategies?
• Can you provide an example of a time when you had to adapt your approach to achieve better results?
• How do you prioritize and manage multiple projects or tasks to ensure successful outcomes?

ASSUMPTION: DrinkPrime values candidates who align with their mission, values, and work style, as this fosters a strong and cohesive team environment.

⚠️ Potential Challenges

• Managing a large-scale referral program with limited resources
• Balancing the need for innovation with the requirement to maintain consistent results
• Adapting to changes in customer behavior and market trends
• Collaborating effectively with cross-functional teams and external agencies

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on referral marketing and customer acquisition through referrals
• This role requires a strong understanding of customer behavior and data analysis to optimize referral program performance
• Career progression in this role may involve taking on additional responsibilities or leading new projects based on performance

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and mindset to succeed.

📝 Sample Projects

• Developing and executing a targeted referral campaign to drive customer acquisition in a new market
• Analyzing customer data to identify trends and optimize referral program rewards and incentives
• Collaborating with the product team to improve the app experience for referrals and increase conversion rates

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Manager - Referral Marketing may undertake to drive success for DrinkPrime.

❓ Key Questions to Ask During Interview

• How does DrinkPrime measure the success of its referral marketing campaigns, and what key performance indicators (KPIs) are most important?
• Can you describe the team structure and how this role would collaborate with other departments to optimize referral program performance?
• How does DrinkPrime foster a culture of innovation and continuous improvement, and what opportunities are there for professional growth in this role?
• What are the most significant challenges facing the referral marketing team currently, and how can this role help address them?
• How does DrinkPrime approach work-life balance, and what flexible work arrangements are available for this role?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company's priorities and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in referral marketing and customer acquisition
• Write a compelling cover letter that demonstrates your understanding of DrinkPrime's mission and values and your enthusiasm for the role
• Prepare for the interview by researching DrinkPrime's industry, competitors, and referral marketing strategies
• Follow up with the hiring manager within 48 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.