📌 Core Information
🔹 Job Title: Senior Manager, Regional Marketing Americas - Immunohistochemistry (REMOTE - USA)
🔹 Company: Danaher Corporation
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing cohesive, value-based messaging for Leica Biosystems IHC solutions
- Monitoring and analyzing market dynamics, competitive activity, and industry trends
- Partnering with the North America Commercial team to drive growth in key segments
- Analyzing competitive customer wins and refining positioning strategies
- Collaborating with the Workflow Solutions team to develop evidence-based marketing content
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to operate independently in a large, matrixed organization.
📋 Key Responsibilities
✅ Develop and execute the annual marketing plan for Leica’s IHC portfolio in the Americas
✅ Engage directly with target customers and segments to understand voice of customer and translate insights into strategy and programs
✅ Collaborate with the Global Marketing Organization and North America Commercial Team to develop, test, and implement messaging, tactics, and tools
✅ Monitor and analyze competitive activity, customer segment, and industry trends to influence customer buying decisions
✅ Analyze competitive customer wins to refine positioning strategies and equip sales teams with effective tools and tactics
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or Master’s degree
Experience: 5+ years of marketing experience or 3+ years with a Master’s degree
Required Skills:
- Proven experience in marketing techniques and methodologies
- Solid understanding of the North America Medical Device/Diagnostic industry and healthcare landscape
- Strong project management skills with the ability to operate independently in large matrixed organizations
Preferred Skills:
- Proficiency with modern data analysis software
- Specific experience in IVD products
- Digital Marketing Experience
ASSUMPTION: Candidates with experience in the IVD industry and digital marketing will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1969
Company Description:
- Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health.
- The company partners with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
- Danaher's global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology, and beyond.
Company Specialties:
- Life Sciences
- Diagnostics
- and Biotechnology
Company Website: www.danaher.com
ASSUMPTION: Danaher's extensive experience and global presence offer applicants a robust platform for professional growth.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Director, Regional Marketing - Americas
Work Arrangement: Fully remote, with the option to work from home
Growth Opportunities:
- Potential to expand regional responsibilities and impact
- Opportunities to collaborate with global teams and influence strategy
- Career progression within Danaher's diverse portfolio of companies
ASSUMPTION: This role provides ample opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required
Office Location(s): USA - Remote
Geographic Context:
- The Americas region includes the United States, Canada, and Latin America
- This role requires frequent communication with customers and colleagues across these regions
- The role may require occasional travel for meetings and events
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The fully remote nature of this role offers applicants the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Director, Regional Marketing - Americas
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer engagement and market research abilities
- Cross-functional collaboration and project management skills
- Industry knowledge and understanding of the healthcare landscape
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Danaher's mission
- Prepare examples of your marketing strategy, competitive analysis, and customer engagement efforts
- Follow up with the hiring team after your interview to reiterate your interest and qualifications
ATS Keywords: Marketing, Strategy, Customer Engagement, Competitive Analysis, Messaging Development, Demand Generation, Segmenting, Digital Marketing, IHC Solutions, Evidence-Based Marketing, Workflow Solutions, Market Trends, Sales Support, Strategic Alignment
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this role and Danaher's company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency with relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Quality
- Collaboration
- Integrity
Work Style:
- Strategic and analytical mindset
- Strong project management skills
- Ability to work independently and in a large, matrixed organization
- Adaptability and flexibility in a fast-paced environment
Self-Assessment Questions:
- How do you approach developing cohesive, value-based messaging for a specific product or service?
- Can you describe a time when you analyzed competitive activity and industry trends to influence customer buying decisions?
- How do you prioritize and manage multiple projects and stakeholders in a large, matrixed organization?
ASSUMPTION: Applicants should assess their fit with Danaher's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a large, matrixed organization
- Operating in a fast-paced, dynamic market with frequent changes and competing priorities
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
- Occasional travel requirements for meetings and events
ASSUMPTION: Applicants should be prepared to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other regional marketing manager positions but focuses specifically on Leica Biosystems' IHC portfolio
- Unlike other roles, this position requires a deep understanding of the healthcare landscape and IVD products
- Career progression in this role may lead to broader regional or global marketing responsibilities within Danaher
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive landscape assessment for Leica Biosystems' IHC portfolio
- Creating and executing a targeted customer engagement campaign to drive demand for Leica Biosystems' IHC solutions
- Collaborating with the Workflow Solutions team to develop evidence-based marketing content and case studies
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role and the opportunity to make a significant impact on Leica Biosystems' IHC business.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Leica Biosystems and Danaher?
- What are the key priorities for this role in the first 90 days?
- How does the Americas Regional Marketing Team collaborate with global and other regional marketing teams?
- What opportunities exist for professional growth and development within Danaher?
- How does Danaher support work-life balance for its employees, particularly those in remote roles?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Danaher's mission
- Prepare examples of your marketing strategy, competitive analysis, and customer engagement efforts
- Follow up with the hiring team after your interview to reiterate your interest and qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
