π Core Information
πΉ Job Title: Senior Manager, Regional Marketing Japan
πΉ Company: Darktrace
πΉ Location: Tokyo, Japan
πΉ Job Type: Hybrid
πΉ Category: Marketing
πΉ Date Posted: April 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (Tokyo office with occasional travel within Japan and internationally)
π Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies aligned with global priorities to drive results across segments in the Japan region.
- Building strong relationships with local leadership and stakeholders to set market priorities and communicate performance.
- Landing localized campaigns and targeted programs in the region that align with global marketing priorities and execute against a local customer journey.
- Bringing experience in communications, storytelling, and customer references to better promote and evangelize the Darktrace brand in-market.
- Leading content localization strategy and prioritization with the Japan team and global stakeholders.
- Planning, orchestrating, and executing third-party industry and Darktrace-led events to engage, accelerate, and network with prospects and customers.
- Managing operational systems, processes, and budget within the APJ marketing team to ensure program and data accuracy.
- Providing weekly, monthly, quarterly, and annual performance KPIs and metrics on all execution in the region.
Assumptions:
- This role requires a strategic mindset and strong leadership skills to drive marketing initiatives and influence senior leadership.
- The candidate should have a deep understanding of the Japan market and experience working with local teams and stakeholders.
- The role involves managing multiple projects and teams, requiring strong organizational and operational skills.
π Key Responsibilities
β Strategic Planning and Execution:
- Develop and execute marketing strategies aligned with global priorities to drive results across segments in the Japan region.
- Build strong relationships with local leadership and stakeholders to set market priorities and communicate performance.
β Campaign Localization and Execution:
- Land localized campaigns and targeted programs in the region that align with global marketing priorities and execute against a local customer journey.
β Brand Evangelism:
- Bring experience in communications, storytelling, and customer references to better promote and evangelize the Darktrace brand in-market.
β Content Localization:
- Lead content localization strategy and prioritization with the Japan team and global stakeholders.
β Event Management:
- Plan, orchestrate, and execute third-party industry and Darktrace-led events to engage, accelerate, and network with prospects and customers.
β Operational Management:
- Manage operational systems, processes, and budget within the APJ marketing team to ensure program and data accuracy.
β Performance Reporting:
- Provide weekly, monthly, quarterly, and annual performance KPIs and metrics on all execution in the region.
Assumptions:
- The candidate should have strong analytical skills to track and report on marketing performance and make data-driven decisions.
- The role requires excellent communication skills to collaborate with global stakeholders and local teams.
π― Required Qualifications
Education:
- Bachelor's degree in business, technology, marketing, or a related field, or equivalent work experience.
Experience:
- 7+ years of marketing experience, with a focus on demand generation and field marketing in the Japan market.
- Proven track record of driving results and influencing senior leadership.
Required Skills:
- Proven knowledge of the Japan market and strong relationships with local stakeholders.
- Demonstrated ability to develop and execute strategic marketing plans.
- Excellent communication, presentation, and interpersonal skills.
- Strong leadership, project management, and operational skills.
- Experience in event management and budget management.
- Proficiency in data analysis and reporting.
Preferred Skills:
- Experience in partner marketing and channel management.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of the cybersecurity industry.
Assumptions:
- The candidate should have a proven track record of driving marketing results and managing teams in a fast-paced, high-growth environment.
π° Compensation & Benefits
Salary Range:
- Industry-standard salary range for a senior marketing role in Japan with 7-10 years of experience: Β₯8,000,000 - Β₯12,000,000 JPY (approximately $70,000 - $105,000 USD)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses.
- Generous vacation and leave policies.
- Opportunities for professional development and training.
- A dynamic, collaborative work environment with a strong company culture.
Working Hours:
- Full-time position with a hybrid work arrangement, requiring occasional travel within Japan and internationally.
Assumptions:
- The salary range is estimated based on industry standards for similar roles and experience levels in Japan. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
π Applicant Insights
Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees
Founded: 2013
Company Description:
Darktrace is a global leader in AI cybersecurity, providing the essential cybersecurity platform to secure organizations today and for an ever-changing future. Darktrace AI learns from each business's unique data in real time, detecting threats and intervening against attacks with precision and speed. With over 2,400 employees and a presence in 10,000 organizations worldwide, Darktrace is committed to protecting nearly 10,000 organizations and communities from known, unknown, and novel cyber-threats.
Company Slogan: AI-powered cybersecurity for an ever-changing world
Role Analysis
Career Level: Senior management role with strategic and operational responsibilities.
Reporting Structure: The Senior Manager, Regional Marketing Japan will report directly to the global marketing leadership team and collaborate with regional and functional teams.
Work Arrangement: Hybrid work arrangement with a preference for on-site work in the Tokyo office and occasional travel within Japan and internationally.
Growth Opportunities:
- Opportunities to drive marketing strategy and execution in a high-growth, global organization.
- Potential to work with a diverse, international team and gain exposure to global marketing best practices.
- Possibility to influence the company's marketing strategy and contribute to its continued success.
Assumptions:
- The candidate should have a strategic mindset and be comfortable working in a dynamic, fast-paced environment.
- The role requires strong leadership skills and the ability to manage multiple projects and teams.
Location & Work Environment
Office Type: Hybrid work arrangement with a preference for on-site work in the Tokyo office.
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is the capital and largest city in Japan, with a population of approximately 13.9 million people.
- It is a major global financial and political hub, with a highly developed infrastructure and a diverse cultural scene.
- The city is known for its bustling neighborhoods, such as Shibuya, Shinjuku, and Ginza, as well as its historic districts, such as Asakusa and Meiji Shrine.
Work Schedule:
- The work schedule will follow standard Japanese business hours, with some flexibility for hybrid work arrangements.
- The role may require occasional travel within Japan and internationally.
Assumptions:
- The candidate should be comfortable working in a hybrid work environment and be able to manage their time effectively.
πΌ Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess cultural fit and basic qualifications.
3. In-depth interviews with marketing leadership and relevant stakeholders to discuss the role, responsibilities, and career goals.
4. Final interviews with senior leadership to assess strategic fit and long-term potential.
Key Assessment Areas:
1. Strategic thinking and marketing expertise.
2. Knowledge of the Japan market and local business culture.
3. Leadership and team management skills.
4. Ability to develop and execute marketing strategies and plans.
5. Communication and presentation skills.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience, particularly in demand generation and field marketing in the Japan market.
2. Prepare for behavioral interview questions that focus on your marketing strategy development, execution, and problem-solving skills.
3. Research Darktrace's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- The candidate should have a strong understanding of the ATS system and be able to optimize their resume and application materials to include relevant keywords.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
Assumptions:
- The candidate should have experience with relevant marketing tools and be comfortable using them to manage projects and teams.
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
1. How do you align with Darktrace's company values, particularly 'innovation' and 'customer-centricity'?
2. Describe a time when you had to adapt to a significant change in a marketing project or strategy. How did you approach it, and what was the outcome?
3. How do you ensure that your marketing efforts are customer-centric and drive meaningful engagement and results?
Assumptions:
- The candidate should be able to demonstrate a strong cultural fit with Darktrace's values and work style.
β οΈ Potential Challenges
1. Managing multiple projects and teams in a fast-paced, high-growth environment.
2. Navigating the complex Japan market and building strong relationships with local stakeholders.
3. Balancing global marketing priorities with local customer needs and preferences.
4. Managing operational systems and processes to ensure program and data accuracy.
5. Driving results and influencing senior leadership in a dynamic, global organization.
Assumptions:
- The candidate should be able to effectively manage multiple priorities, navigate complex environments, and drive results in a challenging role.
π Similar Roles Comparison
1. Role Differences:
- This role focuses on regional marketing strategy and execution in Japan, while similar roles may have a broader global scope or focus on specific product lines or customer segments.
- This role requires strong leadership and operational skills to manage multiple projects and teams, while similar roles may have more specialized or technical responsibilities.
2. Industry Context:
- The cybersecurity industry is dynamic and fast-paced, with constant innovation and evolving threats. This role requires a strong understanding of the industry and its trends.
- The Japan market has unique cultural and business dynamics, requiring a deep understanding of local preferences and market conditions.
3. Career Path Comparison:
- This role offers opportunities for strategic and operational growth within a global organization, with potential for advancement to senior leadership positions.
- Similar roles in other industries or companies may offer different career paths and growth opportunities.
Assumptions:
- The candidate should be able to articulate the unique aspects of this role and how it aligns with their career goals and aspirations.
π Sample Projects
1. Developing and executing a regional marketing strategy that drove a 25% increase in qualified leads and a 15% increase in pipeline in the Japan market.
2. Managing a team of 10 marketing professionals to deliver a series of successful customer events, resulting in a 30% increase in customer engagement and a 20% increase in conversions.
3. Leading a content localization project that improved customer satisfaction scores by 15% and contributed to a 10% increase in customer retention rates.
Assumptions:
- The candidate should be able to provide specific examples of their marketing achievements and the impact they have made in previous roles.
β Key Questions to Ask During Interview
1. What are the key priorities for the first 90 days in this role, and how do you plan to address them?
2. How do you approach building and maintaining strong relationships with local stakeholders, and what strategies have you used in the past to achieve this?
3. Can you describe a time when you had to pivot a marketing strategy due to changing market conditions or feedback? How did you approach it, and what was the outcome?
4. How do you ensure that your marketing efforts are data-driven and aligned with global priorities while also addressing local customer needs and preferences?
5. What is your approach to managing operational systems and processes to ensure program and data accuracy, and can you provide an example of a time when you had to implement or optimize such systems?
Assumptions:
- The candidate should be able to clearly articulate their strategic approach to marketing and demonstrate a strong understanding of the role's requirements and the company's goals.
π οΈ Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant marketing experience, particularly in demand generation and field marketing in the Japan market.
3. Prepare for behavioral interview questions that focus on your marketing strategy development, execution, and problem-solving skills.
4. Research Darktrace's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
β οΈ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
