📌 Core Information
🔹 Job Title: Senior Manager, Regional Marketing (Mature Markets) (USA Remote)
🔹 Company: Turnitin, LLC
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for mature markets
- Focusing on customer retention and account expansion for Integrity solutions
- Collaborating with global marketing, sales, customer experience, and product teams
- Managing and optimizing regional marketing budgets
- Leading and mentoring an international regional marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer lifecycle marketing and retention strategies in mature markets.
📋 Key Responsibilities
✅ Develop and implement regional marketing strategies tailored to mature markets
✅ Define and oversee region-specific marketing plans to support revenue growth and long-term customer relationships
✅ Develop demand generation marketing plans to support new growth opportunities with Assessment solutions
✅ Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach
✅ Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns
✅ Align with regional sales leadership to ensure marketing strategies support customer expansion, upsell, and retention goals
✅ Develop, manage, and optimize the regional marketing budget for mature markets
✅ Monitor key customer metrics and use data-driven insights to refine marketing strategies continually
✅ Deploy regional customer advocacy programs and promote thought leadership through strategic content and industry events
✅ Develop a framework for gathering insights on competitive positioning and customer preferences
✅ Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies
✅ Lead, mentor, and develop an international regional marketing team of 3
ASSUMPTION: This role involves a high degree of cross-functional collaboration, data analysis, and team leadership, requiring strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry
Required Skills:
- Proven experience in customer lifecycle marketing, retention, and account expansion
- Strong understanding of marketing strategies for mature markets
- Expertise in digital marketing and ABM strategies
- Proficiency in marketing analytics tools (e.g., Tableau, Salesforce)
- Ability to work flexibly across global time zones
Preferred Skills:
- Experience working in a remote-first environment
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in driving customer engagement, retention, and revenue growth in mature markets within the education technology industry.
💰 Compensation & Benefits
Salary Range: The expected annual base salary range for this position is $126,525/year to $210,875/year. This position is bonus eligible/commission-based.
Benefits:
- Health Care Coverage
- Education Reimbursement
- Competitive Paid Time Off
- Self-Care Days
- National Holidays
- Paid Volunteer Time
- Charitable Contribution Match
- Monthly Wellness or Home Office Reimbursement
- Access to Modern Health
- Parental Leave
- Retirement Plan with Match/Contribution
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work across multiple time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Turnitin operates in the global education technology sector, focusing on promoting academic integrity and improving learning outcomes through innovative solutions.
Company Size: Turnitin is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.
Founded: Turnitin was founded in 1996 and has since grown to become a global leader in education technology, with offices in multiple countries.
Company Description:
- Turnitin ensures the integrity of global education by providing innovative solutions that promote honesty, consistency, and fairness across all subject areas and assessment types.
- The company offers a range of products, including Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft by Turnitin, ProctorExam, and Ouriginal.
- Turnitin supports educators and empowers students around the world to do their best original work.
Company Specialties:
- Plagiarism prevention
- Automated assessment and scoring
- Online grading
- Writing instruction
- Educational technology
- Writing
- Feedback
- STEM education
- Assessment
- Academic integrity
- Artificial intelligence
- AI generated text
- AI writing
- Plagiarism detection
- Academic assessment
Company Website: http://www.turnitin.com
ASSUMPTION: Turnitin's mission and values guide its operations and interactions with customers, employees, and partners.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in driving customer engagement and retention.
Reporting Structure: The Senior Manager, Regional Marketing (Mature Markets) reports directly to the Vice President of Marketing.
Work Arrangement: This role is remote (USA) with the ability to work across multiple time zones, requiring flexibility and strong communication skills.
Growth Opportunities:
- Advancement to a vice president or director-level role within marketing
- Expansion of responsibilities to include additional regions or product lines
- Development of leadership and management skills through team mentoring and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving job market
- The city offers a range of cultural, entertainment, and recreational opportunities
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work across multiple time zones
ASSUMPTION: The remote-first work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Customer lifecycle marketing and retention expertise
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of customer lifecycle marketing and retention strategies in mature markets
- Showcase your ability to work effectively in a remote-first environment
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
ATS Keywords: Customer lifecycle marketing, retention, account expansion, mature markets, digital marketing, ABM strategies, marketing analytics, team leadership, data analysis, budget management, campaign development, customer engagement, thought leadership, market analysis, innovation, collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and customer lifecycle marketing skills, as well as their cultural fit with Turnitin's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Marketing analytics tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's location and the company's global standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put educators and learners at the center of everything we do
- Passion for learning: We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so
- Integrity: We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors
- Action & ownership: We have a bias toward action and empower teammates to make decisions
- One team: We strive to break down silos, collaborate effectively, and celebrate each other's successes
- Global mindset: We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education
Work Style:
- Remote-first, with a focus on results and flexibility
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven, with a commitment to continuous improvement and optimization
- Agile and adaptable, with the ability to pivot and respond to changing market conditions
Self-Assessment Questions:
- How do you align with Turnitin's customer-centric value, and can you provide an example of a time when you put customers first in a marketing role?
- Describe your approach to learning and growth in a remote work environment, and how do you ensure you stay up to date with industry trends and best practices?
- How do you balance the need for data-driven decision-making with the importance of acting quickly and decisively in a marketing role?
ASSUMPTION: Candidates should demonstrate a strong fit with Turnitin's values and work style, as well as a deep understanding of customer-centric marketing strategies and a passion for learning and growth.
⚠️ Potential Challenges
- Managing a remote, international team with varying time zones and cultural backgrounds
- Balancing the need for global consistency with the requirement to adapt marketing strategies to local market conditions
- Keeping up with the fast-paced evolution of marketing technologies and best practices
- Ensuring effective collaboration and communication with cross-functional teams and stakeholders
- Navigating a remote-first work environment, which may present unique challenges in terms of team building and engagement
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the education technology industry, this position places a greater emphasis on customer retention and account expansion in mature markets
- Unlike some roles, this position requires a strong understanding of marketing strategies for mature markets and experience working with a diverse, global team
- Career progression in this role may involve expanding responsibilities to include additional regions or product lines, rather than moving into a more specialized or technical role
ASSUMPTION: This role offers unique opportunities for growth and impact within the global marketing organization at Turnitin.
📝 Sample Projects
- Developing and executing a customer retention campaign for a mature market, resulting in a 15% increase in customer lifetime value
- Collaborating with product marketing to launch a new assessment solution, achieving a 20% increase in market share within the first year
- Leading a team to create and implement a regional marketing plan for a new territory, driving a 30% increase in revenue within the first six months
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing plans, collaborate effectively with cross-functional teams, and drive meaningful business results.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge you've faced in a mature market, and how you addressed it?
- How do you approach managing and mentoring a remote, international team with varying levels of experience?
- Can you provide an example of a time when you used data-driven insights to refine a marketing strategy and improve customer engagement or retention?
- How do you ensure effective collaboration and communication with cross-functional teams and stakeholders in a remote-first work environment?
- What steps do you take to stay up to date with industry trends and best practices in customer lifecycle marketing, and how do you incorporate this knowledge into your strategies?
ASSUMPTION: These questions will help the candidate demonstrate their strategic thinking, leadership, and customer lifecycle marketing skills, as well as their cultural fit with Turnitin's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on customer lifecycle marketing, retention, and account expansion in mature markets
- Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to drive customer engagement and retention
- Familiarize yourself with Turnitin's products and services, and be prepared to discuss how you would leverage them to support customer retention and revenue growth in mature markets
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
