📌 Core Information
🔹 Job Title: Senior Manager, Regional Marketing (Mature Markets) (USA Remote)
🔹 Company: Turnitin, LLC
🔹 Location: Dallas, Texas, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 6+ years (with 2+ years in leadership)
🔹 Remote Status: USA Remote
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing strategies for mature markets to drive customer engagement, retention, and revenue expansion.
- Collaborating with global marketing, sales, customer experience, and product teams.
- Managing and optimizing regional marketing budgets.
- Leveraging data-driven insights for strategy optimization.
- Mentoring and developing an international regional marketing team of 3.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer lifecycle marketing, retention, and account expansion strategies.
📋 Key Responsibilities
✅ Develop and implement marketing strategies tailored to mature markets, focusing on customer retention and account expansion for our Integrity solutions.
✅ Define and oversee region-specific marketing plans to support revenue growth and long-term customer relationships, leveraging market insights and customer data.
✅ Develop demand generation marketing plans to support new growth opportunities with our Assessment solutions.
✅ Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach, including events, strategic partnerships, email campaigns, digital marketing, and account-based marketing (ABM).
✅ Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns.
✅ Align with corporate marketing teams to adapt and localize campaigns for mature markets.
✅ Monitor key customer metrics, such as usage and adoption, retention rates, churn rates, customer satisfaction scores, and customer lifetime value.
✅ Deploy regional customer advocacy programs, leveraging success stories and testimonials.
✅ Promote thought leadership through strategic content, customer events, webinars, and participation in industry events.
✅ Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty.
✅ Share successful approaches and insights with global marketing teams.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry.
Required Skills:
- Proven experience in customer lifecycle marketing, retention, and account expansion.
- Strong understanding of marketing strategies for mature markets.
- Expertise in digital marketing and ABM strategies.
- Proficiency in marketing analytics tools (e.g., Tableau, Salesforce).
- Ability to work flexibly across global time zones, especially in NOA, Europe, and LATAM.
Preferred Skills:
- Experience working in a remote-first environment.
- Fluency in additional languages (Spanish, Portuguese, French, etc.).
ASSUMPTION: Candidates should have a strong background in customer lifecycle marketing and a proven track record of driving customer retention and revenue expansion in mature markets.
💰 Compensation & Benefits
Salary Range: The expected annual base salary range for this position is $126,525/year to $210,875/year. This position is bonus eligible / commission-based.
Benefits:
- Remote First Culture
- Health Care Coverage
- Education Reimbursement
- Competitive Paid Time Off
- Self-Care Days
- National Holidays
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time
- Charitable Contribution Match
- Monthly Wellness or Home Office Reimbursement
- Access to Modern Health (mental health platform)
- Parental Leave
- Retirement Plan with match/contribution
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work across multiple time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual compensation may vary based on work location and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Turnitin operates in the global education technology sector, focusing on ensuring the integrity of education and improving learning outcomes.
Company Size: Turnitin is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.
Founded: Turnitin was founded in 1996 and has since grown into a global organization with offices in multiple countries.
Company Description:
- Turnitin is dedicated to ensuring the integrity of global education and meaningfully improving learning outcomes.
- The company offers a range of products and services, including Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft by Turnitin, ProctorExam, and Ouriginal.
- Turnitin partners with academic institutions, publishers, and corporations to promote honesty, consistency, and fairness across all subject areas and assessment types.
Company Specialties:
- Plagiarism prevention
- Automated assessment and scoring
- Online grading
- Writing instruction
- Educational technology
- Writing
- Feedback
- STEM education
- Assessment
- Academic integrity
- Artificial intelligence
- AI generated text
- AI writing
- Plagiarism detection
- Academic assessment
Company Website: http://www.turnitin.com
ASSUMPTION: Turnitin's global presence and focus on education technology make it an attractive employer for marketing professionals seeking international exposure and impact.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive regional marketing strategies.
Reporting Structure: The Senior Manager, Regional Marketing (Mature Markets) reports directly to the Vice President of Marketing.
Work Arrangement: This role is remote-first, with the ability to work across multiple time zones, especially in NOA, Europe, and LATAM.
Growth Opportunities:
- Potential to advance to a vice president or director role within the marketing organization.
- Opportunities to expand regional responsibilities or take on global marketing initiatives.
- Chance to develop leadership skills by mentoring and managing a team of 3 regional marketing professionals.
ASSUMPTION: This role offers a clear career path for experienced marketing professionals seeking to advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional team meetings and events in various locations.
Office Location(s): Dallas, Texas, United States (with the ability to work across multiple time zones)
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a strong job market.
- The remote nature of this role allows for flexibility in work arrangements and the ability to work from various locations.
- Turnitin has offices in multiple countries, providing opportunities for international collaboration and travel.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work across multiple time zones.
ASSUMPTION: The remote-first nature of this role offers a high degree of flexibility and work-life balance, while also providing opportunities for international collaboration and travel.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team.
- Video interview with the hiring manager and/or team members.
- Final round interview with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and planning.
- Budget management and optimization.
- Data analysis and interpretation.
- Cross-functional collaboration and stakeholder management.
- Leadership and team development.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in customer lifecycle marketing, retention, and account expansion strategies.
- Be prepared to discuss your approach to marketing in mature markets and your understanding of the education technology industry.
- Demonstrate your ability to work effectively in a remote-first environment and across multiple time zones.
- Showcase your leadership skills and experience mentoring and developing team members.
ATS Keywords: Customer lifecycle marketing, retention, account expansion, mature markets, education technology, digital marketing, ABM strategies, marketing analytics, team leadership, budget management, data analysis, cross-functional collaboration
ASSUMPTION: Turnitin's hiring process is designed to assess candidates' strategic thinking, leadership skills, and industry-specific expertise, with a focus on cultural fit and the ability to thrive in a remote-first environment.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Tableau, Salesforce)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: This role requires proficiency in marketing analytics tools, CRM software, and marketing automation platforms, as well as familiarity with project management and video conferencing tools.
👔 Cultural Fit Considerations
Company Values:
- Customer centric
- Passion for learning
- Integrity
- Action & ownership
- One team
- Global mindset
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Turnitin's customer-centric approach?
- Can you provide an example of a time when you had to adapt your marketing approach to a new or changing market?
- How do you foster a culture of collaboration and accountability within your team?
ASSUMPTION: Turnitin values candidates who embody their core values and can demonstrate a strong fit with their collaborative, data-driven, and customer-centric work environment.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and regions.
- Balancing the need for regional customization with global consistency in marketing strategies.
- Adapting to the dynamic nature of the education technology industry and evolving customer needs.
- Ensuring the effective use of marketing resources and budget allocation across various regions and channels.
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as the ability to balance regional and global marketing priorities.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on customer retention and account expansion strategies in mature markets.
- Turnitin's focus on education technology sets this role apart from marketing positions in other industries, requiring a deep understanding of the education sector and its unique challenges.
- Career progression in this role may involve expanding regional responsibilities or taking on global marketing initiatives, rather than moving into a more specialized or technical role.
ASSUMPTION: This role offers a unique blend of strategic marketing, customer focus, and industry-specific expertise, making it an attractive opportunity for experienced marketing professionals seeking to advance their careers in the education technology sector.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive customer retention and account expansion in a mature market.
- Analyzing customer data to identify retention risks and optimizing marketing strategies to mitigate them.
- Collaborating with global marketing and product teams to launch a new Assessment solution in established markets.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, Regional Marketing (Mature Markets) role at Turnitin.
❓ Key Questions to Ask During Interview
- How does Turnitin support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing organization?
- How does Turnitin measure the success of its regional marketing strategies, and how are these metrics used to inform decision-making?
- What are the most significant challenges facing the education technology industry, and how is Turnitin positioned to address them?
- How does Turnitin foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: These questions help candidates better understand the work environment, team dynamics, and strategic priorities of the Senior Manager, Regional Marketing (Mature Markets) role at Turnitin.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in customer lifecycle marketing, retention, and account expansion strategies.
- Prepare a portfolio or examples of your marketing campaigns and their results, with a focus on customer retention and account expansion.
- Follow up with the Turnitin HR team one week after submitting your application to inquire about the status of your application.
- If invited to an interview, research Turnitin's company culture, values, and recent industry trends to demonstrate your understanding and enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
