📌 Core Information
🔹 Job Title: Senior Manager, Regional Marketing (Mature Markets) (USA Remote)
🔹 Company: Turnitin, LLC
🔹 Location: USA (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: USA Remote
🚀 Job Overview
Key aspects of this role include:
- Leading and executing marketing strategies to drive customer engagement, retention, and revenue expansion in established markets.
- Collaborating with global marketing, sales, customer experience, and product teams.
- Managing and optimizing regional marketing budgets.
- Leveraging data-driven insights for strategy optimization.
- Mentoring and developing an international regional marketing team of 3.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer lifecycle marketing, retention, and account expansion strategies.
📋 Key Responsibilities
✅ Develop and implement marketing strategies tailored to mature markets, focusing on customer retention and account expansion for our Integrity solutions.
✅ Define and oversee region-specific marketing plans to support revenue growth and long-term customer relationships.
✅ Develop demand generation marketing plans to support new growth opportunities with our Assessment solutions.
✅ Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach.
✅ Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns.
✅ Align with corporate marketing teams to adapt and localize campaigns for mature markets.
✅ Monitor key customer metrics and use data-driven insights to refine marketing strategies continually.
✅ Deploy regional customer advocacy programs and promote thought leadership through strategic content, customer events, webinars, and industry event participation.
✅ Develop a framework for gathering insights on competitive positioning and customer preferences.
✅ Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty.
✅ Lead, mentor, and develop an international regional marketing team of 3.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry.
Required Skills:
- Proven experience in customer lifecycle marketing, retention, and account expansion.
- Strong understanding of marketing strategies for mature markets.
- Experience managing and mentoring diverse, global teams.
- Expertise in digital marketing and ABM strategies.
- Proficiency in marketing analytics tools (e.g., Tableau, Salesforce).
- Ability to work flexibly across global time zones, especially in NOA, Europe, and LATAM.
Preferred Skills:
- Experience working in a remote-centric culture.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in the education technology industry and a proven track record in customer lifecycle marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $126,525/year to $210,875/year. This position is bonus eligible / commission-based.
Benefits:
- Health Care Coverage
- Education Reimbursement
- Competitive Paid Time Off
- Self-Care Days
- National Holidays
- Paid Volunteer Time
- Charitable Contribution Match
- Monthly Wellness or Home Office Reimbursement
- Access to Modern Health
- Parental Leave
- Retirement Plan with Match/Contribution
Working Hours: Full-time (40 hours/week) with flexible scheduling across global time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on work location and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Turnitin operates in the global education technology sector, focusing on promoting integrity and improving learning outcomes through its suite of products and services.
Company Size: Turnitin is a mid-sized company with approximately 959 employees, providing a collaborative and inclusive work environment.
Founded: Turnitin was founded in 1996 and has since grown into a global organization with team members in over 35 countries.
Company Description:
- Turnitin is a global company dedicated to ensuring the integrity of education and meaningfully improving learning outcomes.
- The company partners with educational institutions, publishers, and corporations to promote honesty, consistency, and fairness across all subject areas and assessment types.
- Turnitin offers a range of products, including Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft by Turnitin, ProctorExam, and Ouriginal.
Company Specialties:
- Plagiarism prevention and detection
- Automated assessment and scoring
- Online grading and writing instruction
- Educational technology
- Artificial intelligence and AI-generated text detection
Company Website: http://www.turnitin.com
ASSUMPTION: Turnitin's global presence and focus on education technology make it an attractive employer for marketing professionals seeking international experience and impactful work.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Senior Manager, Regional Marketing (Mature Markets) reports directly to the Vice President of Marketing.
Work Arrangement: This is a remote-first role, with the expectation of working across multiple time zones, especially in NOA, Europe, and LATAM.
Growth Opportunities:
- Potential to advance to a vice president or director role within the marketing organization.
- Opportunities to expand regional responsibilities or take on new product lines.
- Chance to develop leadership and management skills by mentoring and growing the regional marketing team.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement.
Office Location(s): None specified (USA Remote)
Geographic Context:
- The United States is the primary market for this role, with a focus on mature markets.
- Turnitin has offices in various countries, including the United States, Mexico, the United Kingdom, Australia, Japan, India, and the Philippines.
- The role requires collaboration with global teams, spanning multiple time zones.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate global time zones.
ASSUMPTION: The remote-first nature of this role allows for a high degree of flexibility and work-life balance, while also requiring strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Customer lifecycle marketing and retention expertise
- Data-driven decision-making and analytics proficiency
- Cross-functional collaboration and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of customer lifecycle marketing and retention strategies in your application materials.
- Showcase your ability to work effectively in a remote, global team environment.
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and data-driven decision-making.
ATS Keywords: Customer lifecycle marketing, retention, account expansion, digital marketing, ABM strategies, marketing analytics, team leadership, budget management, data analysis, campaign development, sales alignment, market analysis, customer advocacy, thought leadership, innovation, remote work, global team management
ASSUMPTION: Turnitin's hiring process is designed to assess candidates' strategic thinking, leadership, and customer lifecycle marketing expertise, as well as their ability to thrive in a remote, global team environment.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello)
- Global communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Turnitin's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer Centric: We put educators and learners at the center of everything we do.
- Passion for Learning: We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- Integrity: We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- Action & Ownership: We have a bias toward action and empower teammates to make decisions.
- One Team: We strive to break down silos, collaborate effectively, and celebrate each other's successes.
- Global Mindset: We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
Work Style:
- Remote-first and global team collaboration
- Data-driven and strategic decision-making
- Cross-functional and stakeholder-focused
- Agile and adaptable to changing market conditions
Self-Assessment Questions:
- Do you have a proven track record in customer lifecycle marketing and retention strategies?
- Are you comfortable working in a remote, global team environment and managing team members across multiple time zones?
- Do you possess strong leadership and strategic planning skills?
- Are you proficient in data analysis and marketing analytics tools?
- Can you effectively collaborate with cross-functional teams and stakeholders?
ASSUMPTION: Turnitin values candidates who align with their company values and work style, demonstrating a strong fit with the company culture and a commitment to customer-centric, data-driven, and collaborative work.
⚠️ Potential Challenges
- Managing a global team with members in various time zones may present communication and scheduling challenges.
- Balancing strategic planning and execution with day-to-day team management may require strong time management and prioritization skills.
- Working in a remote-first environment may necessitate additional self-motivation and initiative to maintain productivity and engagement.
- Navigating a complex, global organization may present learning curves and adaptation challenges.
ASSUMPTION: These challenges can be mitigated with strong leadership, communication, and time management skills, as well as a willingness to adapt and learn in a dynamic, global work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on mature markets and customer retention, rather than new market penetration or customer acquisition.
- Industry-specific context: The education technology industry is characterized by a high degree of competition, rapid innovation, and a strong focus on customer success and retention.
- Career path comparison: This role may serve as a stepping stone to vice president or director roles within the marketing organization, or as a pathway to broader regional or global marketing leadership positions.
ASSUMPTION: A thorough understanding of the education technology industry and its competitive landscape is essential for success in this role, as is a strong familiarity with customer lifecycle marketing and retention strategies.
📝 Sample Projects
- Developing and implementing a regional customer retention campaign that increases customer lifetime value by 20%.
- Conducting a competitive analysis and market segmentation study to inform regional marketing strategies.
- Leading a cross-functional team to launch a new product line in an established market, achieving 95% customer satisfaction and a 15% increase in market share within the first year.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the work required for this role, as well as the potential impact on customer engagement, retention, and revenue expansion.
❓ Key Questions to Ask During Interview
- How does Turnitin support the professional development and growth of its marketing team members?
- What are the primary challenges facing the marketing organization in the next 12-24 months, and how can this role contribute to addressing them?
- How does Turnitin measure the success of its regional marketing strategies, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with other departments, such as sales, customer success, or product management, to drive customer engagement and retention?
- How does Turnitin foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving customer engagement, retention, and revenue expansion for Turnitin.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer lifecycle marketing, retention, and account expansion strategies.
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and data-driven decision-making.
- Follow up with the Turnitin HR team one week after submitting your application to confirm receipt and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
