📌 Core Information
🔹 Job Title: Senior Manager, Regional Marketing (Mature Markets) (USA Remote)
🔹 Company: Turnitin, LLC
🔹 Location: Dallas, Texas, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional marketing strategies for mature markets
- Driving customer engagement, retention, and revenue expansion for Turnitin's integrity and assessment solutions
- Collaborating with global marketing, sales, customer experience, and product teams
- Managing and optimizing regional marketing budgets
- Leveraging data-driven insights for strategy optimization and team leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in customer lifecycle marketing within the education technology industry.
📋 Key Responsibilities
✅ Develop and implement regional marketing strategies tailored to mature markets, focusing on customer retention and account expansion for Turnitin's Integrity solutions
✅ Define and oversee region-specific marketing plans to support revenue growth and long-term customer relationships, leveraging market insights and customer data
✅ Develop demand generation marketing plans to support new growth opportunities with Turnitin's Assessment solutions
✅ Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach, including events, strategic partnerships, email campaigns, digital marketing, and account-based marketing (ABM)
✅ Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns, including expansion, cross-sell and upsell, retention, and win-back initiatives
✅ Partner with regional sales leadership to ensure marketing strategies support customer expansion, upsell, and retention goals
✅ Provide sales and customer success teams with tools, content, and insights to engage existing customers effectively
✅ Deploy regional customer advocacy programs, leveraging success stories and testimonials
✅ Promote thought leadership through strategic content, customer events, webinars, and participation in industry events
✅ Develop a framework for gathering insights on competitive positioning and customer preferences to refine strategies for mature markets and identify retention risks
✅ Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty
✅ Lead, mentor, and develop an international regional marketing team of 3, fostering a culture of collaboration, accountability, and continuous improvement
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision-making. Strong communication, project management, and leadership skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry
Required Skills:
- Proven experience in customer lifecycle marketing, retention, and account expansion
- Strong understanding of marketing strategies for mature markets
- Expertise in digital marketing and ABM strategies
- Proficiency in marketing analytics tools (e.g., Tableau, Salesforce)
- Ability to work flexibly across global time zones, especially in NOA, Europe, and LATAM
Preferred Skills:
- Experience working with remote, global teams
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the education technology industry and a proven track record of driving customer engagement and retention in mature markets are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $126,525/year to $210,875/year (USD)
Benefits:
- Health Care Coverage*
- Education Reimbursement*
- Competitive Paid Time Off
- 4 Self-Care Days per year
- National Holidays*
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time*
- Charitable contribution match*
- Monthly Wellness or Home Office Reimbursement*
- Access to Modern Health (mental health platform)
- Parental Leave*
- Retirement Plan with match/contribution*
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is inclusive of base salary and may not include variable compensation (e.g., bonus, commission). Actual compensation will be determined based on various factors, including but not limited to, experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Turnitin operates in the education technology industry, focusing on ensuring the integrity of global education and improving learning outcomes through innovative solutions like plagiarism prevention, automated assessment, and online grading.
Company Size: Turnitin is a mid-sized company with approximately 959 employees, providing a collaborative and inclusive work environment that values diversity and global perspectives.
Founded: Turnitin was founded in 1996 and has since grown into a global organization with offices in multiple countries.
Company Description:
- Turnitin supports educators and empowers students worldwide to do their best original work by ensuring the integrity of global education.
- The company offers a remote-first culture that prioritizes work-life balance, well-being, and continuous learning.
- Turnitin is committed to maintaining a diverse and inclusive workforce that reflects the global nature of its customer base.
Company Specialties:
- Plagiarism prevention
- Automated assessment and scoring
- Online grading
- Writing instruction
- Educational technology
Company Website: http://www.turnitin.com
ASSUMPTION: Turnitin's focus on global education and commitment to innovation make it an attractive employer for marketing professionals seeking to make a meaningful impact in the education sector.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant strategic and leadership responsibilities within Turnitin's marketing organization.
Reporting Structure: The Senior Manager, Regional Marketing (Mature Markets) reports directly to the Vice President of Marketing and is responsible for leading a team of 3 regional marketing professionals.
Work Arrangement: This is a remote-first position, with the expectation of working across multiple time zones, particularly in North America, Europe, and Latin America.
Growth Opportunities:
- Proven success in this role may lead to expanded responsibilities or advancement to a more senior marketing leadership position within Turnitin.
- The company's global presence and diverse product offerings provide ample opportunities for career growth and development.
- Turnitin's commitment to employee development and continuous learning supports professional growth and skill-building.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive strategic impact in a global organization and grow their careers in the education technology industry.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): Dallas, Texas, United States (Remote)
Geographic Context:
- Dallas, Texas, is part of the Dallas-Fort Worth metropolitan area, the fourth most populous metropolitan area in the United States.
- The region is known for its diverse economy, with significant contributions from industries such as technology, defense, and healthcare.
- Dallas offers a relatively low cost of living compared to other major metropolitan areas in the United States.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate global time zones
ASSUMPTION: The remote-first work environment at Turnitin provides employees with the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's global mission and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Customer-centric mindset and customer engagement strategies
- Data analysis and interpretation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer lifecycle marketing, retention, and account expansion within the education technology industry.
- Prepare examples of successful marketing campaigns you've led and the impact they had on customer engagement and retention.
- Demonstrate your understanding of Turnitin's products and global market position in your application materials.
ATS Keywords: Customer lifecycle marketing, retention, account expansion, education technology, marketing strategy, global markets, ABM, data-driven, leadership, team management
ASSUMPTION: Turnitin's hiring process is designed to assess candidates' strategic thinking, leadership, and customer-centric skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Marketing analytics tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Turnitin's marketing team utilizes a range of tools and technologies to streamline workflows, facilitate collaboration, and drive data-informed decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put educators and learners at the center of everything we do.
- Passion for learning: We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- Integrity: We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- Action & ownership: We have a bias toward action and empower teammates to make decisions.
- One team: We strive to break down silos, collaborate effectively, and celebrate each other's successes.
- Global mindset: We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
Work Style:
- Remote-first and flexible, with a focus on outcomes rather than hours worked
- Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
- Data-driven and results-oriented, with a focus on continuous improvement
- Customer-centric, with a deep understanding of the needs and challenges faced by educators and learners worldwide
Self-Assessment Questions:
- How do your personal values align with Turnitin's company values, particularly in relation to customer-centricity and integrity?
- Describe a time when you had to adapt your marketing strategy to accommodate a diverse, global audience. How did you approach this challenge, and what was the outcome?
- How do you balance the need for strategic, long-term planning with the ability to pivot and respond to short-term opportunities or challenges in a dynamic market?
ASSUMPTION: Turnitin's culture values diversity, inclusion, and collaboration, seeking candidates who can thrive in a global, remote-first work environment and contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing a remote, global team with varying time zones and cultural backgrounds
- Balancing strategic, long-term planning with the need for tactical, short-term execution
- Navigating a dynamic market with evolving customer needs and competitive pressures
- Adapting marketing strategies to accommodate diverse, global audiences with varying levels of technological adoption and infrastructure
ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a deep understanding of Turnitin's global customer base and market dynamics.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the education technology industry, this position offers a unique focus on regional strategy and customer lifecycle marketing for mature markets.
- Turnitin's global presence and commitment to customer-centricity set this role apart from similar positions in other industries or organizations.
- Career progression in this role may lead to broader marketing leadership responsibilities or advancement to a more senior level within Turnitin's organization.
ASSUMPTION: This role provides a unique opportunity for experienced marketing professionals to drive strategic impact in a global organization and grow their careers in the education technology industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive customer retention and account expansion in a mature market, leveraging data-driven insights and cross-functional collaboration
- Conducting a competitive analysis and market segmentation study to inform regional marketing strategies and identify retention risks
- Launching a customer advocacy program to gather and amplify customer success stories and testimonials, driving brand awareness and thought leadership
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, Regional Marketing (Mature Markets) role at Turnitin.
❓ Key Questions to Ask During Interview
- How does Turnitin support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and stakeholder management, particularly between marketing and sales teams?
- How does Turnitin measure and optimize the performance of its regional marketing campaigns, and what tools and technologies are used to facilitate this process?
- What are the most significant challenges facing Turnitin's regional marketing efforts in mature markets, and how is the company addressing these challenges?
- How does Turnitin's remote-first culture support work-life balance and employee well-being, particularly for employees with caregiving responsibilities or other personal commitments?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in customer lifecycle marketing, retention, and account expansion within the education technology industry.
- Prepare examples of successful marketing campaigns you've led and the impact they had on customer engagement and retention.
- Demonstrate your understanding of Turnitin's products and global market position in your application materials.
- Follow up with the Turnitin HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
