Senior Manager, Regional Public Relations

📌 Core Information

🔹 Job Title: Senior Manager, Regional Public Relations

🔹 Company: Funding Societies | Modalku

🔹 Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia (Remote)

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Financial Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote work available)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic PR campaigns across Southeast Asia
• Shaping Funding Societies' corporate image and narrative in the fintech space
• Managing complex stakeholder relationships and crafting high-quality communications for senior leadership
• Collaborating cross-functionally with Marketing, Brand, Legal, Risk, and People teams
• Mentoring and managing the regional PR team

ASSUMPTION: This role requires a seasoned PR leader with a deep understanding of the financial technology landscape and the ability to manage complex stakeholder relationships across diverse markets.

📋 Key Responsibilities

✅ Develop and execute comprehensive public relations strategies aligned with the company’s vision, business goals, and brand positioning across the Southeast Asia region.

✅ Design integrated communication plans to support product launches, executive visibility, fundraising, and market expansion.

✅ Serve as a trusted advisor to senior leadership, crafting high-quality executive talking points, speeches, op-eds, and internal communications.

✅ Collaborate with executives to amplify their presence and thought leadership through strategic speaking opportunities, media features, and industry events.

✅ Lead and execute regional media relations by drafting press releases, managing inquiries, and coordinating interviews and briefings to ensure consistent, impactful coverage.

✅ Monitor public sentiment, media narratives, and online chatter to identify emerging issues and manage reputational risk.

ASSUMPTION: This role involves a high degree of independence and requires strong influencing skills to shape narratives and manage stakeholder relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field. Master's is a plus.

Experience: 8+ years of experience in PR, Corporate Comms, or Strategic Comms, preferably with a combination of in-house (in FinTech, Tech or Finance) and agency experience.

Required Skills:

• Proven track record of executing successful PR campaigns across multiple countries in Asia
• Strong relationships with key media outlets in SG and MY; regional exposure preferred
• Excellent written and verbal communication skills; able to craft compelling narratives
• Demonstrated ability to influence senior stakeholders and operate independently at a senior level
• Proven experience handling crisis communications and media relations across Southeast Asia

Preferred Skills:

• Fluency in multiple Southeast Asian languages
• Experience with GenAI tools for content development, media monitoring, and campaign efficiency

ASSUMPTION: Candidates with a strong network of media relationships across key Southeast Asian markets and a passion for storytelling will excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for Senior PR roles in Kuala Lumpur, the estimated salary range is MYR 250,000 - 350,000 per annum. Final offer will depend on the candidate's experience and qualifications.

Benefits:

• Flexible Paid Vacations
• Health Insurance Coverage
• Wellness Coaching
• Tech Support

Working Hours: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically FinTech and Digital Finance

Company Size: 201-500 employees (Mid-size)

Founded: 2015, with operations in Singapore, Indonesia, Malaysia, Thailand, and Vietnam

Company Description:

• Funding Societies | Modalku is the pioneer of SME Digital Financing Platform and Debt Investment Platform in Southeast Asia
• Accelerates business growth by providing fast financing crowdfunded by retail and institutional investors as well as high-net-worth individuals
• Dedicated to enabling fair financial access to underserved SMEs and making a positive impact in society

Company Specialties:

• SME Digital Financing
• Debt Investment Platform
• Financial Inclusion
• Crowdfunding

Company Website: fundingsocieties.com

ASSUMPTION: Funding Societies | Modalku is a well-established FinTech company with a strong commitment to financial inclusion and SME growth in Southeast Asia.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Group COO

Reporting Structure: This role does not have direct reports but will manage and mentor the regional PR team

Work Arrangement: Hybrid (On-site & Remote), with flexibility to work from home or the office

Growth Opportunities:

• Potential to expand the regional PR team and take on more strategic responsibilities
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Possibility to work on high-impact projects that drive the company's growth and reputation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): Kuala Lumpur, Malaysia (with remote work options)

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
• The city offers a mix of modern infrastructure and traditional culture, with numerous attractions and amenities
• Kuala Lumpur has a tropical climate, with warm and humid weather year-round

Work Schedule: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: Kuala Lumpur provides a dynamic and engaging work environment, with a mix of cultural experiences and modern infrastructure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other senior team members
• Final round with the Group COO

Key Assessment Areas:

• Communication skills and ability to craft compelling narratives
• Understanding of the financial technology landscape and Southeast Asian markets
• Ability to manage complex stakeholder relationships and influence senior leadership
• Cultural fit with the company's core values (GETFS)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns you've led in the past, with a focus on Southeast Asian markets
• Demonstrate your understanding of Funding Societies' mission and values during the interview

ATS Keywords: Public Relations, Strategic Communications, Media Relations, Crisis Management, Stakeholder Engagement, Content Development, Data Analysis, Team Leadership, Brand Positioning, Executive Communications, Campaign Management, Reputation Management, Market Expansion, Digital Strategy, Thought Leadership, Networking

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, industry knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and project management tools (e.g., Salesforce, Asana, Trello)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
• GenAI tools for content development and campaign efficiency (e.g., Copy.ai, Frase, Jasper)

ASSUMPTION: This role requires proficiency in using various communication, project management, and media monitoring tools, as well as an openness to exploring and integrating GenAI tools into the workflow.

👔 Cultural Fit Considerations

Company Values:

• Grow Relentlessly
• Enable Teamwork, Disable Politics
• Test Measure Act
• Focus on Impact
• Serve with Obsession

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Agile and adaptable, with a willingness to pivot and experiment in response to changing business needs
• Data-driven and results-oriented, with a commitment to continuous improvement

Self-Assessment Questions:

• How do you embody Funding Societies' core values (GETFS) in your daily work?
• Describe a time when you had to manage a complex stakeholder relationship and how you approached it?
• How do you stay organized and prioritize your work in a fast-paced, high-growth environment?

ASSUMPTION: Candidates who align strongly with Funding Societies' core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing complex stakeholder relationships across diverse markets and time zones
• Balancing multiple priorities and deadlines in a fast-paced, high-growth environment
• Adapting to changing business needs and priorities
• Ensuring consistent, impactful communication across multiple channels and platforms

ASSUMPTION: These challenges require strong communication skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Regional PR Manager or Senior PR Manager position in a FinTech or Financial Services company
• However, this role has a stronger focus on strategic communications, thought leadership, and crisis management
• Career progression may involve taking on more strategic responsibilities or moving into a leadership role within the PR function

ASSUMPTION: This role offers a unique opportunity to shape the narrative and reputation of a leading FinTech company in Southeast Asia.

📝 Sample Projects

• Developing and executing a regional PR campaign to launch a new product or service
• Crafting a crisis communication plan and managing a high-stakes media situation
• Conducting a comprehensive media audit and developing a targeted media strategy to enhance the company's visibility and thought leadership

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and high-impact nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy and vision for the PR function?
• What are the most pressing challenges facing the company's reputation and how can this role address them?
• How does the company support the professional development and growth of its PR team members?
• What is the company's approach to integrating GenAI tools into the PR workflow, and how can this role drive that initiative?
• How does the company measure the success of its PR campaigns, and what metrics are most important for this role to track?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, attention to detail, and commitment to driving meaningful impact in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns you've led in the past, with a focus on Southeast Asian markets
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.