📌 Core Information
🔹 Job Title: Senior Manager, Research & Insights Marketing Services
🔹 Company: Visa
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading research and insights projects for Visa's clients and partners
- Managing research methodologies and vendor relationships
- Ensuring client satisfaction through quality outputs
- Generating insights to support marketing strategy and plans
- Developing thought leadership content for client engagements
ASSUMPTION: This role requires a high level of expertise in market research and insights, with a strong focus on client engagement and project management.
📋 Key Responsibilities
✅ Translate business questions into research objectives and assess existing assets
✅ Devise best research methodologies for projects
✅ Manage preferred research vendor list and identify best vendors for each project
✅ Oversee quality of proposals and outputs of research and insights projects
✅ Project manage research and insights work on behalf of client marketing and VCA teams
✅ Prospect, scope, execute, and deliver insights for clients and merchant partners
✅ Generate insights to support marketing strategy and plans
✅ Develop Voice of the Consumer (VoC) content and other thought leadership insights
✅ Partner with the Director, Marketing BPO for revenue pipeline management, operating expenses, and revenue associated with client marketing campaigns/projects.
✅ Work in close alignment with the Asia Pacific Measurement & Insights team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management, requiring strong organizational skills and the ability to manage multiple complex projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Experience: 10 or more years of relevant work experience
Required Skills:
- Proven experience in consumer research agencies and VoC insights roles, preferably with agency experience serving clients
- Experience in analyzing and reporting actionable insights with strong storytelling capabilities
- Experience in generating insights that shape marketing strategies, plans, and execution
- Relevant graduate degree in Marketing, Market Research, Economics, or related field, preferably with studies in psychology, sociology, anthropology
- Capable of analyzing and synthesizing qualitative and quantitative information with excellent storytelling, presentation, verbal, and written communication skills
- Very strong commercial acumen as well as sales instincts
Preferred Skills:
- Experience working in cross-functional teams and managing multiple complex projects simultaneously
- Excellent client-facing communication and presentation skills, ideally from a sales or consulting background
- Must be organized, proactive, curious, and solution-oriented, looking for ways to contribute added value
- Active team player and contributor with strong interpersonal and relationship-building skills
- Proficient in MS applications including Excel and Power Point
- Client-focused mindset
- Strong attention to detail and deadline-driven
- Strong project/program management skills to successfully manage multiple, concurrent initiatives
ASSUMPTION: Given the seniority of the role, candidates are expected to have extensive experience in market research and insights, with a proven track record of driving client satisfaction and revenue growth.
💰 Compensation & Benefits
Salary Range: AUD 180,000 - 220,000 per annum (Based on industry standards for a Senior Manager role in Sydney with 10+ years of experience)
Benefits:
- Competitive benefits package
- Global relocation assistance for eligible positions
- Employee stock purchase plan
- Health, dental, and vision insurance
- 401(k) savings plan
- Paid time off and holidays
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Manager role in Sydney with 10+ years of experience. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees globally, offering a structured and collaborative work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
- Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital payment solutions.
Company Specialties:
- Global payments technology
- Digital commerce
- Cybersecurity
- Data analytics
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer opportunities for career growth and exposure to diverse markets and industries.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director, Marketing BPO and works closely with Visa Consulting and Analytics teams, Client Marketers, and clients.
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential to expand the role's scope and impact based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to Visa's global learning and development programs
ASSUMPTION: This role offers opportunities for professional growth and development within Visa's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 900 Metro Center Blvd, Foster City, California, US
Geographic Context:
- Sydney, Australia, is a vibrant, multicultural city with a high quality of life
- Sydney offers a range of cultural, recreational, and educational opportunities
- The city has a subtropical climate with mild winters and warm summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: Sydney offers a dynamic and diverse work environment, with a high standard of living and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Director, Marketing BPO
- Background check and offer extension
Key Assessment Areas:
- Market research and insights expertise
- Client management and communication skills
- Project management and organizational skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume to highlight relevant experience in market research, insights, and client management
- Prepare examples of your ability to analyze and synthesize data, as well as your storytelling skills
- Demonstrate your understanding of Visa's business and the role's responsibilities in your cover letter
- Be prepared to discuss your experience working with cross-functional teams and managing multiple projects simultaneously
ATS Keywords: Market Research, Insights, Client Management, Project Management, Data Analysis, Storytelling, Commercial Acumen, Cross-Functional Collaboration, Attention to Detail, Proactive Problem Solving, Team Player, Presentation Skills, Marketing Research, Voice of the Consumer, Thought Leadership
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on market research and insights expertise, client management, and project management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Market research software and tools (e.g., SurveyMonkey, SPSS, R)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and relevant market research, data visualization, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Collaboration
- Integrity
- Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your research and insights are actionable and drive meaningful business impact?
- Can you provide an example of a time when you successfully managed a complex project with multiple stakeholders?
- How do you approach working with diverse teams and fostering a collaborative environment?
ASSUMPTION: Visa values candidates who demonstrate strong analytical skills, a customer-centric mindset, and the ability to work effectively in a collaborative, dynamic environment.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously, with tight deadlines and high expectations
- Balancing client needs with internal priorities and constraints
- Keeping up with industry trends and emerging technologies in market research and insights
- Adapting to a hybrid work environment and maintaining productivity and engagement
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on driving marketing services revenue through research and insights projects
- Industry-specific context: Visa's global presence and diverse client base offer unique opportunities and challenges compared to other organizations
- Career path comparison: This role can serve as a stepping stone to leadership positions in marketing, market research, or client management
ASSUMPTION: This role offers a unique blend of market research, client management, and project management responsibilities, with opportunities for career growth and development within Visa's marketing organization.
📝 Sample Projects
- Conducting a comprehensive market analysis to inform a new product launch
- Developing a Voice of the Consumer (VoC) program to improve customer experience and drive business growth
- Analyzing and reporting on the effectiveness of a marketing campaign to optimize future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for this role, highlighting the importance of strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization?
- How does this role contribute to Visa's overall business strategy and growth objectives?
- What are the most pressing challenges facing the marketing team, and how can this role address them?
- What opportunities exist for professional development and growth within this role and the broader marketing organization?
- How does Visa support work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and values, as well as Visa's organizational culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in market research, insights, and client management
- Prepare a cover letter that demonstrates your understanding of the role's responsibilities and your fit with Visa's values
- Prepare examples of your ability to analyze and synthesize data, as well as your storytelling skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
