Senior Manager- Retail Portfolio Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Retail Portfolio Marketing

🔹 Company: Qiddiya Investment Company

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: On-site, Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative marketing strategies for Qiddiya's retail portfolio
• Leading marketing campaigns to enhance brand visibility and drive commercial success
• Managing public relations and media efforts to boost market presence
• Fostering relationships with key stakeholders, including partners, tenants, and the community
• Overseeing a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of retail marketing to drive results and maximize the potential of Qiddiya's retail offerings.

📋 Key Responsibilities

✅ Develop and implement innovative marketing strategies for Qiddiya's retail portfolio that align with business objectives and enhance brand visibility.

✅ Lead the planning and execution of bespoke marketing campaigns that effectively communicate the unique value propositions of each retail asset to target audiences.

✅ Establish and refine brand identities for retail assets, ensuring alignment with Qiddiya’s overall brand strategy while maintaining consistency across all marketing channels.

✅ Oversee content creation for various marketing materials, including digital and printed collateral, presentations, and promotional content that engages and attracts potential customers and partners.

✅ Coordinate and manage public relations and media efforts to enhance the market presence of Qiddiya’s retail offerings.

✅ Foster and maintain strong relationships with key stakeholders, including partners, tenants, and the community, ensuring a unified approach to marketing initiatives.

✅ Monitor market trends and analyze competitive activities to inform strategy adjustments and optimize marketing efforts.

✅ Manage and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and professional growth.

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.

Experience: Minimum of 8-10 years of experience in retail marketing, with at least 4-5 years in a managerial role.

Required Skills:

• Proven track record of developing successful marketing strategies for retail portfolios
• Strong background in managing cross-functional teams and collaborating with various departments
• Excellent analytical skills with the ability to interpret data and market insights to drive informed marketing decisions
• Exceptional communication and presentation skills, capable of engaging diverse audiences
• Experience with digital marketing, brand management, and content marketing best practices
• Ability to work under pressure and adapt to a fast-paced, evolving environment while maintaining a focus on achieving objectives

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the Middle East or with multicultural teams
• Knowledge of the Saudi Arabian market and consumer behavior

ASSUMPTION: Candidates with experience in retail marketing, a strong academic background, and relevant certifications will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 30,000 - 45,000 per month, based on industry standards for a senior marketing manager role in Riyadh, Saudi Arabia. This estimate takes into account the required experience level, the company size, and the location.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• On-site parking
• Employee discounts on retail offerings

Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime as needed.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications, experience, and market conditions. The benefits package is subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Qiddiya Investment Company operates in the entertainment industry, focusing on developing Qiddiya City, a world-class entertainment, sports, and cultural destination in Saudi Arabia.

Company Size: QIC has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: QIC was established in 2017 as part of Saudi Arabia's Vision 2030 to create a world-class entertainment destination and boost the entertainment sector, quality of life, and tourism in the country.

Company Description:

• QIC is developing Qiddiya City, a 360 km2 integrated entertainment, sports, and cultural destination southwest of Riyadh
• The company aims to create a world-class destination that boosts the entertainment sector, quality of life, and tourism in Saudi Arabia
• QIC focuses on the transformative power of play, harnessing its art, science, and potential for human development, social cohesion, and economic growth

Company Specialties:

• Entertainment
• Racing
• Hospitality
• Retail
• Theme Park
• Nature
• Motorsports
• Hotel
• Culture
• Sports
• Wellness
• Food and Beverage
• Education
• and Job Training

Company Website: http://qiddiya.com

ASSUMPTION: Working at QIC offers applicants the opportunity to contribute to a high-impact project that aligns with Saudi Arabia's Vision 2030 and has a significant influence on the entertainment industry and tourism in the region.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise, leadership, and strategic thinking.

Reporting Structure: The Senior Manager of Retail Portfolio Marketing will report directly to the Vice President of Marketing and will oversee a team of marketing professionals.

Work Arrangement: This role is on-site, requiring the incumbent to work from QIC's headquarters in Riyadh, Saudi Arabia. However, there may be opportunities for remote work or hybrid arrangements for specific tasks or projects.

Growth Opportunities:

• Advancement to a director or vice president role within the marketing department
• Expansion into other areas of the business, such as hospitality, retail, or entertainment management
• International assignments or secondments to QIC's global offices

ASSUMPTION: Given QIC's ambitious growth plans and the diverse nature of its business, there are ample opportunities for career progression and development within the organization.

🌍 Location & Work Environment

Office Type: QIC's headquarters is a modern, state-of-the-art facility located in the Al Nakheel district of Riyadh, Saudi Arabia.

Office Location(s): Al Nakheel, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern architecture, with numerous historical sites, cultural attractions, and entertainment venues
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: The work schedule for this role is full-time, with core hours between 8:00 AM and 5:00 PM, Sunday to Thursday. However, the incumbent may be required to work additional hours as needed to meet project deadlines or attend events.

ASSUMPTION: Working in Riyadh offers applicants the opportunity to experience a vibrant, multicultural city with a rich history and a thriving entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the Vice President of Marketing
• Final interview with the Chief Marketing Officer or another senior executive

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Brand management and development
• Stakeholder management and communication
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in retail marketing and management
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research QIC and Qiddiya City to demonstrate your understanding of the company's mission and vision
• Practice common interview questions and be prepared to discuss your marketing philosophy and approach

ATS Keywords: Retail marketing, portfolio marketing, brand management, campaign execution, stakeholder management, market analysis, team management, digital marketing, communication skills, presentation skills, analytical skills, collaboration, innovation, customer engagement, retail marketing strategy

ASSUMPTION: The interview process for this role will be competitive, and applicants should be prepared to demonstrate their expertise in retail marketing and leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the incumbent's preferences and the department's standards.

👔 Cultural Fit Considerations

Company Values:

• Play
• Creativity
• Collaboration
• Excellence
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on achieving objectives

Self-Assessment Questions:

• How do you embody the value of 'play' in your approach to marketing and leadership?
• Can you provide an example of a time when you had to collaborate with diverse stakeholders to achieve a common goal?
• How do you stay innovative and adaptable in a fast-paced, evolving environment?

ASSUMPTION: Applicants who align with QIC's company values and work style will be more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• The retail market in Saudi Arabia is competitive and rapidly evolving, requiring the incumbent to stay up-to-date with market trends and consumer behavior
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
• Working in a multicultural environment may present communication and cultural challenges that the incumbent must navigate successfully
• The role may require occasional travel to other QIC locations or client sites

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Retail Marketing Manager or Senior Retail Marketing Manager position in other organizations, but with a greater emphasis on portfolio management and strategic planning
• The retail market in Saudi Arabia is unique, with a blend of traditional and modern consumer behavior that requires a nuanced understanding of the local market
• Career progression in this role may lead to opportunities in other areas of the business, such as entertainment or hospitality management

ASSUMPTION: Applicants should research similar roles in the retail marketing industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new retail concept within Qiddiya City
• Conducting market research to identify trends and opportunities in the Saudi Arabian retail market
• Managing a team to create and implement a comprehensive brand strategy for a retail portfolio

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the incumbent may encounter in this role. The specific projects and initiatives will vary depending on the organization's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the current retail portfolio and its performance?
• How does this role fit into the overall marketing strategy for Qiddiya City?
• What are the key priorities for this role in the first 90 days?
• How does QIC support the professional development and growth of its employees?
• What are the biggest challenges facing the retail portfolio, and how can this role address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the organization, and the opportunities for growth and development. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/naGvQwKPx1BbfU7GXkgKzv/senior-manager--retail-portfolio-marketing-in-riyadh-at-qiddiya-investment-company
• Tailor your resume and cover letter to highlight your relevant experience in retail marketing and management
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research QIC and Qiddiya City to demonstrate your understanding of the company's mission and vision
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.