Senior Manager, Revenue Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Revenue Marketing

🔹 Company: D2L

🔹 Location: Canada (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Revenue Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing corporate ICPs and serving as a key liaison between Sales, Business Development, and Marketing
• Translating marketing activity into future revenue and managing go-to-market strategies
• Driving cross-functional collaboration and leading a team of marketing professionals
• Working with a diverse range of stakeholders to achieve business objectives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex, cross-functional environments. The ideal candidate will have experience managing high-performing teams and driving results through collaborative efforts.

📋 Key Responsibilities

✅ Core Responsibilities:

• Oversee corporate ICPs and serve as a key liaison between Sales, Business Development, and Marketing
• Translate marketing activity into future revenue and manage go-to-market strategies
• Lead and manage a team of marketing professionals to drive business results
• Collaborate with cross-functional stakeholders to achieve business objectives

ASSUMPTION: The successful candidate will have a proven track record in revenue marketing, people management, and cross-functional collaboration. They will be comfortable working in a dynamic, fast-paced environment and driving results through strategic planning and execution.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, Public Relations, or a related field

Experience: 5-10 years of B2B SaaS marketing experience, with at least 3 years in people management and managing complex projects

Required Skills:

• Proven experience in revenue marketing, people management, and cross-functional collaboration
• Strong leadership, communication, and interpersonal skills
• Ability to manage and prioritize multiple projects and deadlines
• Familiarity with corporate strategic learning initiatives and association learning program administration
• Expertise in data-driven decision making and analytics

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the EdTech industry and trends
• Ability to speak and present in multiple languages

ASSUMPTION: The ideal candidate will have a strong understanding of the EdTech industry, marketing automation tools, and CRM systems. They will be comfortable working in a dynamic, fast-paced environment and driving results through strategic planning and execution.

💰 Compensation & Benefits

Salary Range: $95,000 - $120,000 CAD per year

Benefits:

• Wellness Subsidy
• Equity Grants
• Variable Incentive
• Tuition Reimbursement for continuing education
• Paid Days Off for Catch the Wave activities
• Employee Wellbeing programs (mental health services, financial planning, etc.)
• Retirement Planning
• Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices (in Kitchener, Winnipeg, Vancouver, and Melbourne)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary offered may vary based on the candidate's relevant knowledge, skills, education, training, and experience. D2L offers a comprehensive benefits package to support the well-being and growth of its employees.

📌 Applicant Insights

🔍 Company Context

Industry: E-Learning Providers

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• D2L is transforming the way the world learns by providing an easy, flexible, and smart learning platform, Brightspace.
• The company offers a range of products and services, including eLearning, accessibility tools, course builder, analytics, and more.
• D2L supports millions of learners and has a growing global workforce dedicated to making learning more human through technology.

Company Specialties:

• E-Learning
• Accessibility
• Online Courses
• Webcasting
• Mobile Learning
• EPortfolio
• Learning Repository
• Course Builder
• Analytics
• Competencies and Rubrics
• Virtual Learning Environment (VLE)
• Learning Management System (LMS)
• Instructional Design Wizard (IDW)

Company Website: www.d2l.com

ASSUMPTION: D2L is a well-established company in the EdTech industry, with a strong focus on providing innovative learning solutions. The company offers a comprehensive range of products and services to support learners of all ages and has a global presence.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the VP, Revenue Marketing

Work Arrangement: Remote OK (with travel as required)

Growth Opportunities:

• Potential to grow within the Revenue Marketing team or explore other leadership roles within D2L
• Opportunities to work on high-impact, strategic initiatives and drive meaningful change
• Chance to collaborate with and learn from industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's revenue marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Remote OK (with office locations in Kitchener, Winnipeg, Vancouver, and Melbourne)

Office Location(s): 151 Charles Street W., Suite 400, Kitchener, ON N2G 1H6, CA; Suite 501, 1 Queens Road, Melbourne, Victoria 3004, AU; Desire2Learn Incorporated, 400 - 151 Charles Street W., Kitchener, ON N2G 1H6, CA; 78 York Street Square, London, W1H 1DP, GB; 431 King St W, Toronto, Ontario M5V 3M4, CA

Geographic Context:

• Kitchener, ON: A vibrant tech hub with a thriving startup scene and a growing number of tech companies
• Winnipeg, MB: A diverse city with a strong sense of community and a growing tech industry
• Vancouver, BC: A coastal city known for its natural beauty and diverse cultural scene, with a thriving tech sector
• Melbourne, VIC: A global city with a strong focus on innovation and technology, home to many tech companies

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The remote OK work arrangement allows for flexibility and work-life balance, while the office locations provide opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytics
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research D2L and the EdTech industry to demonstrate your understanding and enthusiasm for the role
• Practice common interview questions and brush up on your data analysis and presentation skills

ASSUMPTION: D2L's interview process is designed to assess your skills, cultural fit, and potential to contribute to the company's success. By following these tips, you can increase your chances of success in the interview process.

🛠️ Tools & Technologies

• Marketing Automation Tools (e.g., Marketo, Pardot, HubSpot)
• CRM Systems (e.g., Salesforce, HubSpot CRM)
• Project Management Tools (e.g., Asana, Trello, Jira)
• Data Analysis Tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration Tools (e.g., Microsoft Office Suite, Google Workspace)
• Communication Tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, project management tools, and data analysis tools will be beneficial for this role. D2L uses a range of tools to support its marketing efforts and drive business results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Customer-focused and empathetic

Self-Assessment Questions:

• How do you align with D2L's company values and work style?
• How do you approach collaboration and cross-functional teamwork?
• How do you handle change and adapt to new situations?
• How do you prioritize and manage multiple projects and deadlines?
• How do you ensure the success of your team and contribute to their growth?

ASSUMPTION: D2L values candidates who are customer-centric, innovative, collaborative, inclusive, and adaptable. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Navigating complex, cross-functional relationships and stakeholder expectations
• Balancing remote work and in-person collaboration
• Adapting to a dynamic, evolving work environment
• Managing a team with diverse skills, backgrounds, and work styles

ASSUMPTION: The successful candidate will be able to thrive in a dynamic, fast-paced environment and manage multiple priorities effectively. They will be comfortable working with diverse teams and navigating complex relationships.

📈 Similar Roles Comparison

• Similar roles in other companies may have different titles, such as Revenue Marketing Manager, Marketing Director, or Senior Marketing Manager
• Responsibilities may vary based on the company's size, industry, and specific needs
• Career paths and growth opportunities may differ based on the company's structure and culture

ASSUMPTION: While this role shares similarities with other marketing leadership positions, it is unique to D2L and offers a specific set of challenges, opportunities, and rewards.

📝 Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and company goals?
• What are the biggest challenges facing the team and how can this role help address them?
• How does D2L support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role and how are they tracked?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you better understand the expectations and opportunities it offers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research D2L and the EdTech industry to demonstrate your understanding and enthusiasm for the role
• Practice common interview questions and brush up on your data analysis and presentation skills
• Follow up on your application status within a reasonable timeframe

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.