Senior Manager, Revenue Marketing

📌 Core Information 🔹 Job Title: Senior Manager, Revenue Marketing - NA Corporate Learning 🔹 Company: D2L 🔹 Location: United States (Remote) 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: 2025-05-23 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (Remote work available) --- 🚀 Job Overview Key aspects of this role include: - Overseeing corporate ICPs and serving as a key liaison between Sales, Business Development, and Marketing - Translating marketing activity into future revenue and managing go-to-market strategies - Collaborating with cross-functional teams to execute integrated campaigns and drive business results - Leveraging data-driven insights to inform decision-making and optimize marketing efforts - Building and maintaining strong relationships with stakeholders across the organization Assumption: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have a proven track record in revenue marketing, with a deep understanding of the corporate learning landscape and experience managing complex, cross-functional projects. 📋 Key Responsibilities 🔅 Strategic Planning and Execution: - Develop and implement go-to-market strategies for corporate ICPs in alignment with business objectives - Collaborate with cross-functional teams to define target audiences, messaging, and channels for marketing campaigns - Monitor and analyze campaign performance, using data to optimize tactics and maximize ROI 🔅 Cross-Functional Collaboration: - Liaise with Sales, Business Development, and other internal teams to ensure marketing efforts support revenue growth - Work closely with Product Marketing, Content Marketing, and other marketing functions to develop integrated campaigns - Coordinate with Marketing Operations to ensure campaign execution and delivery meet high standards 🔅 Team Leadership and Development: - Manage and mentor a team of marketing professionals, fostering a culture of high performance and continuous learning - Develop and implement team objectives, performance metrics, and career growth plans - Provide regular feedback and coaching to team members, supporting their professional development Assumption: The ideal candidate will have strong leadership skills, with experience managing and developing high-performing teams. They will be adept at fostering a collaborative, inclusive work environment that supports employee growth and success. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5-10 years of experience in B2B SaaS marketing, with a focus on corporate learning and strategic initiatives - Proven track record in managing complex, cross-functional projects and teams - Experience in revenue marketing, with a strong understanding of the sales funnel and pipeline generation Required Skills: - Proven ability to develop and execute go-to-market strategies and integrated marketing campaigns - Excellent communication, collaboration, and leadership skills - Strong analytical skills and data-driven decision-making capabilities - Familiarity with marketing automation tools and CRM systems - Experience working with cross-functional teams and stakeholders at various levels Preferred Skills: - Familiarity with the corporate learning landscape and trends - Experience with marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI) - Knowledge of the Salesforce CRM platform Assumption: The ideal candidate will have a well-rounded marketing background, with a strong foundation in revenue marketing and a deep understanding of the corporate learning industry. They will be comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams to drive business results. 💰 Compensation & Benefits Salary Range: $100,000 - $115,000 USD per year Benefits: - Wellness Subsidy - Equity Grants - Variable Incentive - Tuition Reimbursement (up to $4,000 CAD per year for continuing education) - Paid Volunteer Days (2 days per year) - Competitive Benefits Package - Home Internet Reimbursements - Employee Referral Program - Wellness Reimbursement - Employee Recognition - Social Events - Dog Friendly Offices (at select locations) Assumption: The salary range provided is an estimate based on industry standards for roles of this level and experience. The benefits package is designed to support employees' overall well-being and work-life balance. 📌 Applicant Insights Company Context Industry: E-Learning Providers Company Size: 1,001-5,000 employees Founded: 1999 Company Description: D2L is transforming the way the world learns, helping learners of all ages achieve more than they dreamed possible. With a growing global workforce and a vast ecosystem of partners, D2L supports millions of people learning online and in person. The company's products, partners, and culture are driven by a commitment to making technology more human. Company Specialties: E-learning, accessibility, online courses, webcasting, mobile learning, ePortfolio, learning repository, course builder, analytics, competencies and rubrics, virtual learning environment (VLE), learning management system (LMS), and instructional design wizard (IDW) Company Website: Assumption: D2L's commitment to innovation, accessibility, and user-centered design sets it apart in the e-learning industry. The company's focus on making technology more human ensures that its products and services meet the diverse needs of learners and educators worldwide. Role Analysis Career Level: Mid-Senior Reporting Structure: Reports directly to the VP, Revenue Marketing Work Arrangement: Hybrid (Remote work available) Growth Opportunities: - Opportunities to expand responsibilities and take on new challenges as the company grows and evolves - Potential to advance within the marketing organization or explore other roles within D2L Assumption: The Senior Manager, Revenue Marketing role offers ample opportunities for professional growth and development. The ideal candidate will be eager to take on new challenges and contribute to D2L's continued success. 🌍 Location & Work Environment Office Type: Hybrid (Remote work available) Office Location(s): United States (Remote work available) Geographic Context: The United States offers a diverse range of learning environments, from urban centers to rural communities. D2L's remote work arrangement allows employees to work from various locations, fostering a flexible and inclusive work culture. Work Schedule: Full-time (40 hours per week) Assumption: D2L's hybrid work arrangement promotes work-life balance and supports employees' unique needs and preferences. The full-time work schedule ensures that employees have ample time to dedicate to their roles and contribute to the company's success. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth interview with the hiring manager and other team members 4. Final interview with the VP, Revenue Marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Communication and collaboration abilities - Knowledge of the corporate learning landscape and trends - Leadership and team management skills - Cultural fit and alignment with D2L's values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment - Familiarize yourself with D2L's products, mission, and values to demonstrate your enthusiasm for the role and the company ATS Keywords: Revenue Marketing, Corporate Learning, Go-To-Market Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, Team Leadership, Marketing Automation, CRM, Salesforce, Marketing Campaigns, Pipeline Generation, Strategic Planning, Stakeholder Management, Strategic Initiatives, Corporate Learning Landscape, E-Learning Providers, Marketing Technology, Marketing Operations, Product Marketing, Content Marketing Assumption: D2L's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's success. By following the tips provided, applicants can effectively navigate the interview process and increase their chances of securing the Senior Manager, Revenue Marketing role. 🛠 Cultural Fit Considerations Company Values: Innovation, Accessibility, User-Centered Design, Collaboration, and Continuous Learning Work Style: Dynamic, fast-paced, collaborative, and inclusive Self-Assessment Questions: 1. How do you approach strategic planning and execution in a dynamic, fast-paced environment? 2. Can you provide an example of a time when you successfully managed a complex, cross-functional project or team? 3. How do you ensure that your marketing efforts align with business objectives and drive revenue growth? 4. How do you foster a collaborative, inclusive work environment that supports employee growth and success? 5. How do you stay up-to-date with trends and developments in the corporate learning landscape? Assumption: D2L's culture is characterized by innovation, collaboration, and a commitment to making technology more human. The ideal candidate will be able to thrive in this environment, demonstrating strong strategic thinking, leadership, and communication skills. ⚠️ Potential Challenges Challenges Specific to This Role: 1. Managing multiple stakeholders and balancing competing priorities 2. Keeping up with the fast-paced nature of the e-learning industry and D2L's growth 3. Collaborating effectively with remote team members and stakeholders Challenges Specific to D2L: 1. Maintaining a high level of innovation and user-centered design in a rapidly evolving industry 2. Balancing the need for growth with a commitment to accessibility and inclusivity 3. Managing a diverse, global workforce and fostering a culture of collaboration and continuous learning Assumption: The Senior Manager, Revenue Marketing role presents unique challenges that require a strategic, adaptable, and collaborative mindset. The ideal candidate will be eager to take on these challenges and contribute to D2L's continued success. 📈 Similar Roles Comparison How This Role Differs: 1. Focus on corporate learning and strategic initiatives, rather than consumer-facing marketing 2. Requires a strong understanding of the corporate learning landscape and trends 3. Involves close collaboration with Sales, Business Development, and other internal teams Industry-Specific Context: - The corporate learning market is a dynamic, growing sector with a strong focus on digital and personalized learning experiences - Successful marketing strategies in this space require a deep understanding of the unique needs and preferences of corporate learners and decision-makers Career Path Comparison: - This role offers opportunities for career growth and development within the marketing organization or across other functions within D2L - The ideal candidate will be eager to take on new challenges and contribute to D2L's continued success Assumption: The Senior Manager, Revenue Marketing role presents unique opportunities for professional growth and development. The ideal candidate will be eager to take on new challenges and contribute to D2L's continued success. 📝 Sample Projects Project Examples Specific to This Role: 1. Developing and executing a go-to-market strategy for a new corporate learning product or service 2. Collaborating with cross-functional teams to launch a major marketing campaign or event 3. Conducting market research and analysis to inform strategic marketing decisions and optimize campaign performance Project Examples Specific to the Industry: 1. Developing and implementing a marketing strategy for a new learning platform or service 2. Collaborating with content creators and subject matter experts to develop engaging, relevant learning content 3. Leveraging data and analytics to personalize learning experiences and improve learner outcomes Assumption: The Senior Manager, Revenue Marketing role offers a diverse range of projects and initiatives that require strategic thinking, collaboration, and a deep understanding of the corporate learning landscape. ❓ Key Questions to Ask During Interview Questions Specific to Role Responsibilities: 1. How do you approach developing and executing go-to-market strategies for corporate learning products or services? 2. Can you describe your experience managing complex, cross-functional marketing campaigns or projects? 3. How do you ensure that your marketing efforts align with business objectives and drive revenue growth? Questions Specific to Team and Culture: 1. How do you foster a collaborative, inclusive work environment that supports employee growth and success? 2. How do you approach managing and developing a high-performing marketing team? 3. How do you ensure that your team's efforts align with D2L's mission and values? Questions Specific to Growth Opportunities: 1. How do you see this role contributing to your long-term career growth and development? 2. What opportunities do you see for professional growth and development within D2L? 3. How do you approach taking on new challenges and expanding your responsibilities within a growing organization? Assumption: The Senior Manager, Revenue Marketing role offers ample opportunities for professional growth and development. The ideal candidate will be eager to take on new challenges and contribute to D2L's continued success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment 4. Familiarize yourself with D2L's products, mission, and values to demonstrate your enthusiasm for the role and the company 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application Concrete Preparation Steps: 1. Research D2L's products, mission, and values to ensure a strong fit with the company and the role 2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment 3. Develop a list of relevant ATS keywords to include in your resume and cover letter to optimize your application for the company's Applicant Tracking System (ATS) 4. Prepare questions to ask the hiring manager about the role, the team, and D2L's culture to demonstrate your interest in the position and the company Follow-up Recommendation: - Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. --- 📌 Applicant Insights