📌 Core Information
🔹 Job Title: Senior Manager, SEO
🔹 Company: Dentsu
🔹 Location: Detroit, MI (Remote U.S.-based candidates welcome)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (EST hours)
🚀 Job Overview
Key aspects of this role include:
- Overseeing daily operations of the SEO team for a global automotive client
- Developing and implementing SEO strategies to meet client goals
- Managing and coaching junior team members in their career development
- Collaborating with other marketing channels across the organization
- Staying updated on search industry trends and training junior staff
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices to drive client success.
📋 Key Responsibilities
✅ Oversee the daily operations of the SEO team and ensure that SEO strategies meet client goals
✅ Work with the Associate Director on SEO strategies and implement them with the junior team
✅ Be accountable for project plan and delivery, contract execution, and reconciliation
✅ Communicate account or team updates to senior team members
✅ Oversee the management and development of the SEO team
✅ Help with client interactions, including audits, analysis, and QBRs
✅ Partner with other channels across the organization
✅ Be the first point of escalation for the SEO team
✅ Revamp SEO delivery templates and find efficiencies within daily SEO activities
✅ Stay updated on search industry trends and train the more junior SEO staff on trends, SEO strategies, and best practices.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of SEO experience (agency and/or enterprise experience advantageous), with 1+ years of experience as a people manager
Required Skills:
- Proven SEO experience, including working on multiple client websites simultaneously
- Experience working in multiple SEO platforms (e.g., BrightEdge, SEMrush, Screaming Frog, Ahrefs, STAT, or other comparable tools)
- Proficiency in web analytics with experience analyzing data for performance trends (Adobe Analytics and Google Search Console advantageous)
- Experience collaborating and integrating SEO across other marketing/advertising channels
- Demonstrated understanding of technical SEO and the ability to work with web dev teams on implementing recommendations
- Experience with project and resource management
- Experience building and presenting presentations
Preferred Skills:
- Experience working in the automotive industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in SEO, with proven experience managing teams and driving client success.
💰 Compensation & Benefits
Salary Range: $68,000 - $110,400 per year (based on experience and qualifications)
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: Full-time (EST hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global presence, with a decentralized structure)
Founded: 1901 (as a Japanese advertising agency, later expanded globally)
Company Description:
- Dentsu is a global advertising and marketing services company, providing integrated solutions across branding, media, and digital channels
- Known for its innovative approach to data-driven marketing and creative storytelling
- Committed to sustainability and creating positive social impact through its work
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer candidates diverse career opportunities and exposure to international markets.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Associate Director
Work Arrangement: Remote (with flexibility to work EST hours)
Growth Opportunities:
- Potential to advance to a director or leadership role within the SEO team or broader marketing organization
- Opportunities to work on diverse client projects and gain exposure to different industries
- Chance to develop leadership and mentoring skills through managing and coaching junior team members
ASSUMPTION: This role offers a mix of strategic and hands-on responsibilities, providing opportunities for both professional growth and immediate impact.
🌍 Location & Work Environment
Office Type: Remote (with flexibility to work EST hours)
Office Location(s): Detroit, MI (with remote work options)
Geographic Context:
- Detroit, MI: A major city in the Midwest, known for its automotive industry and cultural attractions
- Remote work: Offers flexibility and the ability to work from various locations within the U.S. (EST hours)
Work Schedule: Full-time (with flexibility to manage personal schedule)
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the U.S., while still collaborating with the team and clients in EST hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the SEO team or other stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Leadership and management skills
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to team management and SEO strategy
- Showcase your understanding of the automotive industry and relevant SEO trends
ATS Keywords: SEO, Search Engine Optimization, Team Management, SEO Strategy, Client Success, Web Analytics, Technical SEO, Marketing Communications, Advertising, Digital Marketing
ASSUMPTION: The interview process will focus on assessing both technical SEO skills and leadership capabilities, with a strong emphasis on cultural fit within the organization.
🛠️ Tools & Technologies
- SEO platforms (e.g., BrightEdge, SEMrush, Screaming Frog, Ahrefs, STAT)
- Web analytics tools (e.g., Adobe Analytics, Google Analytics, Google Search Console)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Agile and adaptable to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing and coaching team members remotely?
- Do you have a strong understanding of SEO best practices and a passion for staying updated on industry trends?
ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and committed to driving results through data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Working remotely, which may present unique communication and collaboration challenges
- Keeping up with the fast-paced nature of the digital marketing industry and evolving SEO best practices
- Balancing strategic planning with hands-on execution, which may require flexibility and adaptability
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other SEO management roles, this position offers a unique blend of strategic planning, hands-on execution, and team management responsibilities
- Dentsu's global presence provides opportunities to work on diverse client projects and gain exposure to different industries
- This role may offer more direct client interaction and project ownership compared to larger agency or enterprise environments
ASSUMPTION: This role offers a unique combination of responsibilities and opportunities, making it an attractive choice for experienced SEO professionals looking to advance their careers in a dynamic, global organization.
📝 Sample Projects
- Developing and implementing an SEO strategy for a global automotive client to improve organic traffic and conversions
- Conducting a comprehensive SEO audit of a client's website and providing actionable recommendations for improvement
- Managing a team of SEO specialists to execute a large-scale SEO campaign, driving measurable results for multiple clients
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and team management aspects of the role, showcasing the diverse responsibilities and opportunities available.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO department?
- How does the SEO team collaborate with other marketing channels and departments within the organization?
- What opportunities are there for professional growth and development within this role and the broader marketing organization?
- How does Dentsu support work-life balance for its employees, particularly those working remotely?
- Can you provide an example of a successful SEO campaign executed by the team, and what made it particularly effective?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant SEO experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role, your relevant skills, and your enthusiasm for the opportunity
- If applicable, prepare examples or a portfolio showcasing your SEO work and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
