📌 Core Information
🔹 Job Title: Senior Manager, SEO
🔹 Company: Brainlabs
🔹 Location: New York City, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (US Permanent Resident required)
🚀 Job Overview
Key aspects of this role include:
- Delivering best-in-class SEO campaigns for clients
- Defining campaign delivery plans and measurement targets
- Optimizing campaigns and automating processes
- Mentoring and growing SEO team capabilities
ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven track record in delivering successful campaigns.
📋 Key Responsibilities
✅ Deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time
✅ Define campaign delivery plans and measurement targets
✅ Effectively track and optimize campaigns
✅ Serve as a point of contact for clients on day-to-day tasks and deliverables
✅ Develop and implement guidelines, processes, and automation opportunities
✅ Contribute to the development of best-practice roadmaps for SEO offerings
✅ Mentor others across the practice to grow capability and knowledge
ASSUMPTION: This role requires strong communication, presentation, and data analysis skills to effectively manage campaigns and collaborate with clients and team members.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 3+ years of proven SEO delivery experience
Required Skills:
- Expertise in SEO campaign delivery and optimization
- Strong understanding of other digital marketing channels
- Excellent presentation and data analysis skills
- Strong attention to detail and process orientation
- Proven ability to mentor and grow team capabilities
Preferred Skills:
- Experience with automation tools and process improvement
- Familiarity with data analysis and reporting tools
- Knowledge of the advertising industry and trends
ASSUMPTION: Candidates with a strong SEO background and a passion for continuous learning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 USD per year (based on industry standards for a Senior Manager role in SEO)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: Salary range is based on industry standards for a Senior Manager role in SEO, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a High-Performance media agency, specializing in advertising services and digital marketing
Company Size: 501-1,000 employees (mid-sized)
Founded: 2012
Company Description:
- Brainlabs is culture-first, with a focus on winning together
- Offers a comprehensive range of advertising services, including PPC, SEO, social media, and more
- Emphasizes data-driven decision making and continuous learning
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on culture and data-driven decision making creates an environment where successful applicants can grow and thrive.
📊 Role Analysis
Career Level: Senior Manager (experienced professional)
Reporting Structure: Reports to the Associate Director, SEO
Work Arrangement: On-site, with opportunities for remote work
Growth Opportunities:
- Potential to grow into a leadership or management role within the SEO team
- Opportunities to work on diverse client projects and campaigns
- Access to professional development and training resources
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the SEO team.
🌍 Location & Work Environment
Office Type: On-site, with opportunities for remote work
Office Location(s): New York City, United States
Geographic Context:
- New York City is a major global hub for advertising and digital marketing
- Brainlabs' office is located in the heart of the city, providing easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: New York City's vibrant and dynamic environment provides ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Skills interview with the SEO team
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and expertise
- Campaign management and optimization skills
- Communication and presentation skills
- Problem-solving and analytical abilities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company culture
- Prepare examples of successful SEO campaigns you've managed or contributed to
ATS Keywords: SEO, campaign management, optimization, data analysis, presentation, mentoring, advertising services, digital marketing
ASSUMPTION: Brainlabs' interview process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- SEO platforms (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis and reporting tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Winning together
- Continuous learning
- Data-driven decision making
- Collaboration and teamwork
- Expertise and excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous improvement and growth
Self-Assessment Questions:
- How do you embody Brainlabs' value of winning together in your approach to work?
- Can you describe a time when you used data to drive a successful SEO campaign?
- How do you approach mentoring and growing the capabilities of your team members?
ASSUMPTION: Brainlabs' culture is centered around collaboration, continuous learning, and data-driven decision making, with a strong emphasis on winning together.
⚠️ Potential Challenges
- Managing client expectations and delivering on KPIs
- Keeping up with industry trends and algorithm changes
- Balancing multiple client projects and campaign optimizations
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of SEO best practices, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on both campaign delivery and team management within a high-growth, independent media agency
- Compared to in-house SEO roles, this position offers exposure to a diverse range of clients and industries
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: This role offers a unique blend of campaign management and team leadership experience within a dynamic, high-growth agency environment.
📝 Sample Projects
- Developing and executing an SEO strategy for a major e-commerce client
- Optimizing on-page elements and content for a B2B website to improve organic traffic
- Conducting keyword research and competitor analysis for a new product launch
ASSUMPTION: These sample projects illustrate the diverse range of SEO campaigns and initiatives that a Senior Manager in SEO might lead at Brainlabs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO practice?
- How does Brainlabs support the professional development and growth of its SEO team members?
- What are the most challenging aspects of working on SEO campaigns for Brainlabs' clients?
- How does Brainlabs approach collaboration and knowledge sharing across its various practice areas?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company culture
- Prepare examples of successful SEO campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
