Senior Manager, SEO (HYRID)

📌 Core Information

🔹 Job Title: Senior Manager, SEO (HYRID)

🔹 Company: GEICO

🔹 Location: 3 days onsite, 2 days remote

• NYC, NY
• Chevy Chase, MD
• Chicago, IL
• Cleveland, OH

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies for commercial insurance
• Implementing advanced technical SEO recommendations
• Collaborating with cross-functional teams to establish SEO best practices
• Managing relationships with external SEO agencies

ASSUMPTION: This role requires a strategic yet hands-on approach, balancing both tactical SEO execution and high-level strategy development.

📋 Key Responsibilities

✅ Develop, execute, and optimize SEO strategies for commercial insurance, increasing organic search traffic and lead generation

✅ Implement advanced technical SEO recommendations tailored to commercial insurance offerings

✅ Support the creation and publication of online articles and digital content, managing workflows and ensuring timely delivery

✅ Conduct keyword research targeting the commercial insurance audience, on-page optimizations, and competitive analysis in the B2B marketplace

✅ Collaborate with Product, Creative, Tech, and Business teams to establish and implement SEO best practices

✅ Regularly track, analyze, and report on the performance of commercial insurance-focused SEO efforts and project outcomes

✅ Manage relationships with external SEO agencies, ensuring their efforts align with business objectives for commercial insurance growth

✅ Provide strategic recommendations for commercial insurance website content initiatives

✅ Conduct audits of GEICO’s digital properties to uncover opportunities for optimizing technical SEO

✅ Stay up to date on Google algorithm changes, AI advancements, and trends in the commercial insurance SEO ecosystem

✅ Foster a data-informed culture to test new ideas within the commercial insurance space, gather insights, and implement scalable solutions

ASSUMPTION: This role requires a strong understanding of SEO best practices, a data-driven mindset, and the ability to work effectively in a matrixed organization.

🎯 Required Qualifications

Education: Bachelor’s degree in a relevant field

Experience: 6+ years of SEO experience, ideally in B2B or commercial-focused industries

Required Skills:

• Advanced knowledge of technical, on-page, and off-page SEO techniques
• Strong proficiency with SEO tools such as Adobe Analytics, GA4, Google Search Console (GSC), SEMrush, etc.
• Excellent organizational and communication skills
• Strategic mindset paired with strong analytical skills
• Ability to manage multiple projects in a fast-paced environment

Preferred Skills:

• Experience managing or collaborating with in-house teams and/or agency partners on projects specific to commercial segments
• Familiarity with the commercial insurance industry

ASSUMPTION: Candidates with a proven track record in SEO and a solid understanding of the commercial insurance industry will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $136,325.00 - $212,175.00 per year

Benefits:

• 401K Savings Plan
• Tuition Assistance
• Mental Healthcare
• Fertility Assistance
• Adoption Assistance
• Workplace Flexibility

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a general guideline and may vary based on the selected candidate’s work experience, education, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1936

Company Description:

• GEICO offers a variety of insurance products, including vehicle, property, business, life, umbrella, travel, pet, jewelry, and more.
• As the third-largest auto insurer in the United States, GEICO insures vehicles in all 50 states and Washington, D.C.
• GEICO is a member of the Berkshire Hathaway family of companies and strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience.

Company Specialties:

• Auto Insurance
• RV Insurance
• ATV Insurance
• Boat Insurance
• Motorcycle Insurance
• Commercial Auto Insurance
• Renters
• Condo & Homeowners Insurance
• ID Theft Insurance
• Umbrella Insurance

Company Website: GEICO Careers

ASSUMPTION: GEICO’s extensive industry presence and comprehensive insurance offerings provide a stable and diverse work environment for employees.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports to the Director, Marketing Strategy, SEO

Work Arrangement: Hybrid (3 days onsite, 2 days remote)

Growth Opportunities:

• Potential to expand SEO strategies across additional business lines within GEICO
• Opportunities to mentor junior SEO team members and contribute to the development of GEICO’s SEO team
• Potential to grow into a leadership role within GEICO’s SEO team or broader marketing organization

ASSUMPTION: This role offers significant growth potential within GEICO’s SEO team and broader marketing organization.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s):

• NYC, NY
• Chevy Chase, MD
• Chicago, IL
• Cleveland, OH

Geographic Context:

• GEICO’s offices are located in major metropolitan areas, providing access to diverse cultural experiences and amenities
• GEICO’s hybrid work arrangement offers flexibility and work-life balance
• GEICO’s offices are conveniently located near public transportation and major highways

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: GEICO’s hybrid work arrangement and convenient office locations cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with hiring manager
• Background check and offer extension

Key Assessment Areas:

• SEO knowledge and experience
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for behavioral and technical interview questions related to SEO strategies, tools, and best practices
• Research GEICO’s company culture and be prepared to discuss how your values align with the organization
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: SEO, Senior Manager, Commercial Insurance, Strategy, Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Data Analysis, Project Management, Collaboration, Content Creation, Performance Tracking, B2B Marketing, Digital Marketing, Google Analytics, Google Search Console, SEMrush, Customer-Centric Thinking

ASSUMPTION: GEICO’s hiring process is designed to assess candidates’ skills, experience, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Adobe Analytics
• GA4
• Google Search Console (GSC)
• SEMrush
• Other SEO tools and platforms

ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric focus
• Integrity and ethical behavior
• Continuous learning and improvement
• Collaboration and teamwork
• Accountability and results-driven mindset

Work Style:

• Data-driven decision-making
• Strategic and innovative thinking
• Strong communication and collaboration skills
• Adaptability and flexibility
• Results-oriented and action-oriented approach

Self-Assessment Questions:

• How do your personal values align with GEICO’s company values?
• How do you approach working in a hybrid environment, balancing onsite and remote work?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: GEICO’s company culture emphasizes customer-centricity, collaboration, and continuous learning, making it an ideal fit for candidates who share these values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic thinking with tactical SEO execution
• Collaborating effectively with cross-functional teams and external agencies
• Keeping up with industry trends and algorithm changes in the SEO landscape
• Adapting to a hybrid work environment and balancing onsite and remote work

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset to overcome.

📈 Similar Roles Comparison

• This role focuses on commercial insurance, whereas similar roles may concentrate on other business lines or consumer-focused markets
• GEICO’s size and structure may offer more opportunities for growth and career advancement compared to smaller organizations
• GEICO’s hybrid work arrangement provides flexibility not typically offered in fully onsite or remote roles

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for GEICO’s commercial insurance portfolio
• Conducting a technical SEO audit of GEICO’s digital properties and implementing recommended improvements
• Managing an external SEO agency to deliver high-impact deliverables and drive commercial insurance growth

ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the Senior Manager, SEO role at GEICO.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader SEO strategy for GEICO?
• What are the most pressing SEO challenges facing the commercial insurance portfolio?
• How does GEICO support the professional development and growth of its SEO team members?
• What is the team structure and dynamic within the SEO team and broader marketing organization?
• How does GEICO measure the success of its SEO strategies and initiatives?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for behavioral and technical interview questions related to SEO strategies, tools, and best practices
• Research GEICO’s company culture and be prepared to discuss how your values align with the organization
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
• Follow up with the hiring manager within one week after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.