📌 Core Information
🔹 Job Title: Senior Manager, Shopper Marketing
🔹 Company: Dole Packaged Foods
🔹 Location: Westlake Village, California
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing shopper marketing plans across key retail customers
- Creating innovative shopper activations that drive engagement and sales
- Collaborating with retailer marketing teams and external agencies
- Managing annual budgets and analyzing campaign ROI
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of shopper behavior and retail dynamics.
📋 Key Responsibilities
✅ Shopper Marketing Plan Execution: Support the development and execution of shopper marketing plans across key retail customers, aligning plans with business goals, retailer-specific needs, and broader marketing strategies.
✅ Best-in-Class Shopper Activation Strategies: Develop innovative strategies for shopper activations that create engaging, in-store experiences, selecting appropriate media and tactics to drive conversion.
✅ Retailer Marketing Collaboration: Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans to meet those needs, managing campaign execution in partnership with retailers.
✅ Agency & Vendor Management: Manage Statements of Work (SOWs) and ensure timely delivery of external agencies and vendors supporting shopper marketing initiatives, overseeing relationships and coordinating with partners.
✅ Annual Budgeting & Analysis: Support the annual shopper marketing budgeting process, conducting analysis of past campaigns, and performing ROI calculations for executed shopper marketing programs.
✅ ROI Management & Campaign Optimization: Create and manage pre- and post-ROI systems to evaluate the effectiveness of executed shopper marketing programs, ensuring continuous optimization of campaigns based on performance metrics.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 7+ years of experience in shopper marketing, trade marketing, or related roles, preferably within the CPG industry.
Required Skills:
- Proven track record of developing and executing shopper marketing plans that align with business goals and drive sales
- Experience working with external agencies and vendors, including managing budgets, timelines, and deliverables
- Strong understanding of in-store shopper behavior and retail dynamics
- Expertise in developing and executing best-in-class shopper activations that drive engagement and sales
- Analytical skills with experience in ROI management, including pre- and post-campaign analysis
- Excellent communication and collaboration skills, with the ability to work effectively across internal teams and with external partners
Preferred Skills:
- Strategic thinker with the ability to align shopper marketing strategies with broader business and brand objectives
- Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver results on time and within budget
- Data-driven, with a strong understanding of ROI management and optimization techniques
- Creative problem-solver with a passion for developing impactful, innovative shopper marketing strategies
- Strong relationship-building skills with the ability to work closely with retailer partners and external agencies
ASSUMPTION: Candidates with experience in the CPG industry and a proven track record in shopper marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $145,000 to $165,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday through Friday, with occasional travel required
ASSUMPTION: The salary range provided is based on the company's hiring pay scale and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food & Beverages. Dole Packaged Foods is a subsidiary of Dole Asia Holdings, focusing on packaged fruits and vegetables.
Company Size: 10,001+ employees. As a large organization, Dole offers extensive resources and opportunities for career growth.
Founded: 1901 (as a whole, Dole Packaged Foods is a more recent entity). Dole has a rich history and established brand recognition in the market.
Company Description:
- Dole Packaged Foods is a purpose-led organization, championing accessible fruit nutrition and building a brighter future for people through the goodness of fruit.
- The company is committed to its core values, fostering a respectful, inclusive culture that values colleagues, customers, and global communities.
- Dole strives for excellence, empowering employees to overcome challenges, learn continuously, and achieve world-class results.
Company Specialties:
- Consumer packaged goods
- Food & Beverage Manufacturing
- Foodservice
Company Website: http://www.dolesunshine.com
ASSUMPTION: Dole Packaged Foods is a well-established company with a strong commitment to its values and purpose.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Director of Shopper Marketing and may have supervisory responsibilities for junior team members.
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote. This arrangement offers flexibility while maintaining in-person collaboration.
Growth Opportunities:
- Progression to a Director or Manager role within the marketing department
- Expansion into related roles, such as brand management or trade marketing
- Cross-functional opportunities within the broader organization
ASSUMPTION: This role provides ample opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement.
Office Location(s): Westlake Village, California
Geographic Context:
- Westlake Village is located in the Greater Los Angeles area, offering a mix of urban and suburban living.
- The region is known for its diverse culture, vibrant food scene, and numerous entertainment options.
- Westlake Village is home to many corporate headquarters and offers ample job opportunities.
Work Schedule: Full-time, Monday through Friday, with occasional travel required
ASSUMPTION: The Westlake Village office offers a professional work environment with easy access to amenities and nearby attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager and/or team members
- Final interview with the Director of Shopper Marketing
- Background check and offer extension
Key Assessment Areas:
- Shopper marketing expertise and strategic thinking
- Project management skills and ability to manage multiple projects
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Alignment with Dole's core values and company culture
Application Tips:
- Highlight your experience in shopper marketing and relevant achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Dole's mission and values, and how your skills and experience align with the role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: Shopper marketing, trade marketing, project management, analytical skills, ROI management, retail dynamics, campaign execution, external agencies, vendor management, annual budgeting, campaign optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's shopper marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Shopper marketing-specific tools (e.g., Nielsen, IRI, SPINS)
ASSUMPTION: Familiarity with relevant project management, data analysis, and shopper marketing-specific tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Purpose-led: We champion accessible fruit nutrition and build a brighter future for people through the goodness of fruit.
- Respectful: We foster an inclusive culture that values colleagues, customers, and global communities.
- Excellence: We strive for world-class results, empowering each other to overcome challenges and learn continuously.
Work Style:
- Collaborative: We work closely together, leveraging our diverse strengths and expertise to achieve common goals.
- Innovative: We embrace a test-and-learn mindset, continuously seeking new ways to improve and drive business success.
- Data-driven: We make informed decisions based on data and insights, ensuring our strategies are grounded in reality and aligned with business objectives.
Self-Assessment Questions:
- Do you align with Dole's purpose-led approach to business, and how do you demonstrate this in your work?
- How do you foster a respectful and inclusive work environment, and can you provide an example of a time when you did this effectively?
- Describe your approach to project management, and how do you ensure the successful execution of multiple initiatives simultaneously?
ASSUMPTION: Candidates who demonstrate a strong alignment with Dole's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating relationships with external agencies and vendors
- Adapting to changes in retail dynamics and consumer behavior
- Balancing the need for innovation with the requirement to deliver results within budget and on time
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on shopper marketing, requiring deep expertise in this area.
- In the CPG industry, shopper marketing roles often overlap with trade marketing or brand management, but this role is distinct in its focus on in-store consumer engagement.
- Career progression in shopper marketing may lead to roles such as Director or Vice President of Shopper Marketing, with potential expansion into related areas such as brand management or trade marketing.
ASSUMPTION: This role offers a unique focus on shopper marketing within the CPG industry, providing opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a shopper marketing campaign for a new product launch, driving trial and repeat purchases
- Optimizing in-store promotions and activations to improve sales performance and ROI
- Collaborating with retailer marketing teams to create tailored shopper marketing plans that meet specific retailer needs
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of shopper marketing, requiring a strong understanding of shopper behavior, retail dynamics, and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing department?
- How does Dole support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Dole approach innovation and continuous improvement in shopper marketing strategies?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience in shopper marketing, project management, and analytical skills
- Tailor your cover letter to demonstrate your understanding of Dole's mission and values, and how your skills and experience align with the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
