Senior Manager, Social, Influencers & Partnerships

Signet Jewelers

Full-time

On-site

United States

🤳 Influencer Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Social, Influencers & Partnerships

🔹 Company: Signet Jewelers

🔹 Location: Support Center - Irving, TX

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

Leadership and cross-functional collaboration to drive brand relevance and engagement across social platforms and influencer channels
Development and execution of social-first campaigns and content strategies to achieve measurable business impact
Management of influencer agency relationships and day-to-day influencer strategies to build creator communities for Zales and Banter brands
Partnership with brand, PR, and media teams to integrate influencer marketing within media plans and press tactics
Coaching and development of team members to drive high performance and innovation

ASSUMPTION: This role requires a strong understanding of digital marketing, social media, and influencer marketing trends to effectively lead brand presence and drive engagement.

📋 Key Responsibilities

✅ Lead brand partnership/activation initiatives with a heavy focus on social and influencer output in collaboration with key stakeholders

✅ Partner with brand team and agency to leverage national campaigns for organic and paid social concepts and output, managing all workstreams to bring social work to life

✅ Guide the creation of detailed content calendars, ensuring content is relevant, engaging, and aligned with broader brand messaging and objectives

✅ Apply a deep understanding of digital marketing channels, best practices, and relevant KPIs to continuously optimize content and performance

✅ Oversee community manager and social manager roles to maintain the day-to-day aspects of the brands' social presence

✅ Oversee influencer agency relationship and day-to-day management of influencer strategies and messaging against brand goals, building creator relationships and fostering a strong social presence and community for Zales and Banter

✅ Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders

✅ Proactively identify opportunity areas and improvements within both internal processes and partnership/influencer relations

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and guide team priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6-8 years of experience within digital marketing, inclusive of social and influencer content development

Required Skills:

Proven experience developing social-first campaigns and content strategies
Deep understanding of paid social and ability to translate media plans into content based on platform, funnel, and audience
Experience managing agency teams with the ability to provide clear strategic and creative direction
Passionate about coaching and developing team members into high performers
Creative thinker who can bring a brand voice to life across a variety of consumer-facing touchpoints
Highly organized with the ability to oversee multiple projects and guide team priorities
Passionate about digital marketing, innovation, and, of course, jewelry

Preferred Skills:

Experience in the retail or jewelry industry
Fluency in Spanish

ASSUMPTION: Candidates with experience in the retail or jewelry industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (Based on industry standards for a Senior Manager role in the Marketing field in the Dallas, TX area)

Benefits:

Premium Healthcare Coverage
401(k) with Company Match
Generous Time Off
Diversity, Equity & Inclusion Programs
Career Growth & Development
Exclusive Perks

Working Hours: Full-time, hybrid role with a flexible work schedule, combining on-site presence with remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Signet Jewelers is the world's largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK, and Canada. They operate approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H.Samuel, and Ernest Jones.

Company Size: 10,001+ employees

Founded: 1910

Company Description:

Signet Jewelers is committed to enabling all people to celebrate life and express love through their jewelry offerings.
The company is dedicated to providing exceptional customer service and creating meaningful experiences for their customers.
Signet Jewelers is focused on driving innovation and growth in the jewelry retail industry.

Company Specialties:

Retail and jewelry

Company Website: http://www.signetjewelers.com

ASSUMPTION: Working at Signet Jewelers offers applicants the opportunity to be part of a large, established company with a strong brand presence and a commitment to innovation and growth in the jewelry retail industry.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Senior Director of Marketing and oversees the community manager and social manager roles.

Work Arrangement: Hybrid role with a flexible work schedule, combining on-site presence with remote work based out of the Support Center in Dallas, Texas.

Growth Opportunities:

Potential career progression into a Director or Vice President role within the Marketing department
Opportunities to lead high-impact projects and initiatives that drive brand relevance and engagement
Chance to work with and learn from experienced marketing professionals within the company

ASSUMPTION: This role offers applicants the opportunity to grow both personally and professionally within the Marketing department and the larger organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Support Center - Irving, TX

Geographic Context:

The Irving, Texas area offers a mix of urban and suburban living, with a variety of cultural attractions, entertainment options, and outdoor recreation opportunities.
The area is home to a diverse population and a strong job market, with many opportunities for professional growth and development.
The cost of living in the Irving, Texas area is generally lower than in other major metropolitan areas in the United States.

Work Schedule: Full-time, with a flexible work schedule that combines on-site presence with remote work

ASSUMPTION: Working in the Irving, Texas area offers applicants the opportunity to live and work in a dynamic and diverse region with a strong job market and a lower cost of living compared to other major metropolitan areas in the United States.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the HR department
In-depth interview with the hiring manager and/or other members of the Marketing team
Final interview with the Senior Director of Marketing
Background check and offer extension

Key Assessment Areas:

Digital marketing and social media expertise
Campaign development and execution skills
Leadership and team management abilities
Cultural fit and alignment with company values

Application Tips:

Highlight relevant experience and achievements in digital marketing, social media, and influencer marketing
Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role
Prepare examples of successful social media campaigns or influencer marketing initiatives you have led or contributed to in the past
Research Signet Jewelers and the Zales and Banter brands to demonstrate your understanding of the company and its products

ATS Keywords: Digital Marketing, Social Media, Influencer Marketing, Campaign Development, Team Leadership, Brand Partnerships, Agency Management, Project Management, Coaching, Innovation, Jewelry Knowledge

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and social media expertise, campaign development and execution skills, leadership and team management abilities, and cultural fit with the company.

🛠️ Tools & Technologies

Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
Project management tools (e.g., Asana, Trello, Monday.com)
Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)

ASSUMPTION: Familiarity with and experience using social media platforms, influencer marketing platforms, project management tools, and analytics and reporting tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

Customer-centricity
Collaboration and teamwork
Innovation and continuous learning
Integrity and accountability
Diversity, equity, and inclusion

Work Style:

Fast-paced and dynamic
Collaborative and team-oriented
Data-driven and results-focused
Adaptable and responsive to change

Self-Assessment Questions:

Do you thrive in a fast-paced, dynamic work environment?
Are you passionate about collaboration and teamwork, and do you enjoy working with others to achieve common goals?
Do you have a strong customer focus and a commitment to providing exceptional customer service?
Are you comfortable using data and analytics to inform decision-making and drive results?
Do you embrace continuous learning and personal growth, and are you eager to take on new challenges and opportunities?

ASSUMPTION: Applicants who are a strong cultural fit for Signet Jewelers will demonstrate a strong customer focus, a collaborative and team-oriented work style, a commitment to innovation and continuous learning, and a strong sense of integrity and accountability.

⚠️ Potential Challenges

Managing multiple projects and priorities simultaneously
Balancing on-site and remote work effectively
Adapting to a fast-paced and dynamic work environment
Building and maintaining strong relationships with internal and external stakeholders
Keeping up with the latest trends and best practices in digital marketing, social media, and influencer marketing

ASSUMPTION: Applicants should be prepared to manage multiple projects and priorities effectively, balance on-site and remote work, adapt to a fast-paced and dynamic work environment, build and maintain strong relationships with internal and external stakeholders, and keep up with the latest trends and best practices in digital marketing, social media, and influencer marketing.

📈 Similar Roles Comparison

This role is similar to a Senior Social Media Manager or Senior Influencer Marketing Manager role in a retail or consumer goods company, but with a broader scope and more strategic focus on brand partnerships and activations.
Compared to other senior marketing roles, this position places a greater emphasis on social media and influencer marketing expertise and requires a strong understanding of paid social and content development.
Career progression in this role may lead to a Director or Vice President of Marketing position within the company, with opportunities to oversee a larger team and drive brand strategy and growth.

ASSUMPTION: Applicants should consider the unique aspects of this role compared to similar positions in the industry and be prepared to leverage their social media and influencer marketing expertise to drive brand relevance and engagement.

📝 Sample Projects

Developing and executing a social media campaign to launch a new product line, including organic and paid content, influencer partnerships, and performance tracking
Managing an influencer marketing program to build brand awareness and drive sales for an existing product line, including influencer selection, briefing, gifting, and content creation
Collaborating with the PR and media teams to integrate influencer marketing into a seasonal campaign, including calendar planning, content planning, and media tactics

ASSUMPTION: Applicants should be prepared to provide examples of successful social media campaigns or influencer marketing initiatives they have led or contributed to in the past, demonstrating their ability to develop and execute strategic marketing programs that drive brand relevance and engagement.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company support the professional growth and development of its employees, particularly within the Marketing department?
What are the most significant challenges facing the Zales and Banter brands, and how can this role contribute to addressing them?
How does the company approach work-life balance, particularly for hybrid roles like this one?

ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their commitment to driving brand relevance and engagement for the Zales and Banter brands.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the link
Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role
Prepare examples of successful social media campaigns or influencer marketing initiatives you have led or contributed to in the past
Research Signet Jewelers and the Zales and Banter brands to demonstrate your understanding of the company and its products
Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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