Senior Manager, Social Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Social Marketing

🔹 Company: Kiss Products, Inc.

🔹 Location: HQ_Port Washington, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to increase brand awareness and engagement
• Managing global PR strategy and conducting campaign analysis to improve effectiveness
• Crafting compelling content and managing editorial calendars for various channels
• Building relationships with media contacts, influencers, and other key stakeholders
• Coordinating events, product launches, and other public-facing initiatives

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively manage multiple aspects of marketing and public relations.

📋 Key Responsibilities

✅ Write, edit, and proofread content for various channels, including website, blog, social media, email blasts, etc.

✅ Ensure content maintains high standards of grammar, style, and consistency, while adhering to brand voice.

✅ Manage the editorial calendar and coordinate content production timelines.

✅ Develop and execute a social media strategy to increase brand awareness and engagement across platforms like Facebook, Instagram, and Tiktok.

✅ Curate engaging content (posts, stories, reels, etc.) tailored to each platform.

✅ Monitor and respond to comments, messages, and mentions to maintain a positive online community.

✅ Analyze social media performance and adjust strategies based on analytics to achieve optimal results.

✅ Stay up-to-date with social media trends, algorithms, and best practices.

✅ Manage global PR strategy and conduct campaign analysis to continually improve effectiveness.

✅ Help manage PR agency to develop and maintain a positive brand image.

✅ Build relationships with media contacts, influencers, and other key stakeholders.

✅ Coordinate events, product launches, and other public-facing initiatives.

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field.

Experience: 7+ years of experience in editing, social media management, and public relations.

Required Skills:

• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Excellent knowledge of social media platforms, trends, and analytics tools
• Strong communication and interpersonal skills, with the ability to work collaboratively in a team environment
• Highly organized, self-motivated, and able to manage multiple tasks simultaneously
• Strong written and verbal communication skills

Preferred Skills:

• Experience with social media scheduling tools and media monitoring platforms

ASSUMPTION: Candidates should have a proven track record in social media management, public relations, and content creation, with a strong understanding of digital trends and brand management.

💰 Compensation & Benefits

Salary Range: The anticipated compensation range is not provided, but for a Senior Manager role in Marketing with 10+ years of experience in the Personal Care Product Manufacturing industry, the estimated salary range is $120,000 - $160,000 per year in the New York area.

Benefits:

• 401(k) Savings Plan
• Premium Medical Insurance Coverage
• Year-end Bonus Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Friday
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships
• Commuter Support
• Vehicle Perks

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work schedules.

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the New York area. Actual compensation may vary based on factors such as qualifications, experience, and internal/external factors.

📌 Applicant Insights

🔍 Company Context

Industry: Kiss Products, Inc. is a global leader in beauty care, specializing in nail products, eyelashes, cosmetics, and hair appliances. They operate in over 100 countries worldwide.

Company Size: Kiss Products, Inc. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Kiss Products, Inc. was founded in 1989, with over 30 years of experience in the beauty care industry.

Company Description:

• Innovative global leader in beauty care
• Committed to making professional-quality, trend-forward beauty products and treatments accessible to all
• Focused on investing in employees and supporting their work-life balance through hybrid work schedules and comprehensive benefits

Company Specialties:

• Nail Products
• Eyelashes
• Cosmetics
• Hair Appliances

Company Website: http://www.kissusa.com/

ASSUMPTION: Kiss Products, Inc. is a well-established company in the beauty care industry, offering a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior Manager roles typically involve strategic decision-making, team leadership, and cross-functional collaboration. This role is ideal for experienced marketing professionals looking to advance their careers in a management capacity.

Reporting Structure: The Senior Manager, Social Marketing will likely report directly to the Vice President of Marketing or a similar executive role, depending on the company's organizational structure.

Work Arrangement: This role is on-site, with flexibility for hybrid work schedules. The specific arrangement may vary based on the company's policies and the employee's needs.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role
• Expanding responsibilities to include additional marketing channels or product lines
• Opportunities to lead cross-functional projects and collaborate with other departments

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and expand their marketing expertise.

🌍 Location & Work Environment

Office Type: Kiss Products, Inc. has a corporate headquarters in Port Washington, New York, with a modern office environment designed to foster collaboration and creativity.

Office Location(s): 25 Harbor Park Drive, Port Washington, New York 11050, US

Geographic Context:

• The Long Island region offers a mix of urban and suburban living, with easy access to New York City
• The area is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities
• Port Washington is a vibrant community with a strong sense of local pride and a diverse population

Work Schedule: The work schedule is typically Monday through Friday, with flexibility for hybrid work arrangements as needed.

ASSUMPTION: The office environment at Kiss Products, Inc. is designed to support a productive and collaborative work experience, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing or another executive-level stakeholder
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of social media trends and analytics
• Candidates' ability to develop and execute strategic marketing campaigns
• Candidates' communication and interpersonal skills, as well as their ability to work collaboratively in a team environment
• Candidates' problem-solving skills and adaptability in the face of changing market conditions

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the beauty care industry and Kiss Products, Inc.'s brand
• Prepare examples of your past work, such as social media campaigns or PR initiatives, to showcase your skills and accomplishments
• Research the company and be prepared to discuss how your background and skills align with their mission and values

ATS Keywords: Social Media Management, Public Relations, Content Creation, Marketing Strategy, Brand Management, Team Leadership, Cross-Functional Collaboration, Beauty Care Industry, Kiss Products, Inc.

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates' strategic thinking, creativity, and relevant industry experience.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Tiktok, etc.)
• Content creation and editing tools (Adobe Creative Suite, Canva, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, etc.)
• PR and media monitoring tools (Muck Rack, Agility PR Solutions, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should have experience with industry-standard tools and technologies relevant to social media management, public relations, and content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer Focus: Prioritizing the needs and preferences of our customers
• Diversity, Equity, and Inclusion: Fostering a culture of belonging and respect for all individuals

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Creative and innovative, with a willingness to explore new ideas and approaches

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
• How do you approach building and maintaining relationships with media contacts, influencers, and other key stakeholders?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Kiss Products, Inc.'s values and work style, with a passion for innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously
• The role involves working with external agencies and vendors, which may present unique challenges in terms of communication and project management
• The role requires a strong understanding of the beauty care industry and Kiss Products, Inc.'s brand, which may present a learning curve for candidates from other industries
• The role may require occasional travel for events, product launches, or other public-facing initiatives

ASSUMPTION: Candidates should be prepared to manage the fast-paced nature of the role and the unique challenges that may arise from working with external agencies and vendors.

📈 Similar Roles Comparison

• This role differs from related positions in that it combines social media management, public relations, and content creation responsibilities into a single role, requiring a broad range of skills and expertise
• In the beauty care industry, this role is unique in its focus on digital marketing and public relations, with a strong emphasis on innovation and creativity
• Career path comparison: This role is typically a stepping stone to a Director or Vice President of Marketing role, with opportunities for further advancement in the marketing and public relations fields

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry, with a focus on the broad range of skills and expertise required.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line, with a focus on increasing brand awareness and engagement
• Managing a global PR strategy to improve the company's reputation and visibility in key markets
• Coordinating a product launch event, including logistics, vendor management, and media relations

ASSUMPTION: Candidates should be prepared to provide specific examples of their past work, demonstrating their ability to manage complex projects and achieve measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and public relations, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees, particularly in the marketing and public relations fields?
• Can you provide an example of a successful marketing or PR campaign that the company has executed, and how the role contributed to that success?
• How does the company measure the success of its marketing and PR efforts, and how does this role contribute to that process?
• What are the biggest challenges facing the beauty care industry, and how does this role address those challenges?

ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to manage multiple projects and deadlines simultaneously, as well as your understanding of the beauty care industry and Kiss Products, Inc.'s brand
• Prepare examples of your past work, such as social media campaigns or PR initiatives, to showcase your skills and accomplishments
• Research the company and be prepared to discuss how your background and skills align with their mission and values
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.