📌 Core Information
🔹 Job Title: Senior Manager, Social Media
🔹 Company: Sol de Janeiro
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Sol de Janeiro, a global beauty brand inspired by the Brazilian spirit, is seeking a dynamic Senior Manager, Social Media to drive its brand narrative and engage audiences worldwide. This role sits within the Global Content & Brand Experience team, reporting to the Director of Social Media, Content & Community. The ideal candidate is a sharp, culturally fluent thinker who blends storytelling, strategy, and social instinct to create innovative, on-brand content that resonates with diverse audiences.
📋 Key Responsibilities
🔹 Engage communities across all platforms by crafting compelling content that brings the Sol de Janeiro brand to life, fostering a sense of belonging, and driving user-generated content (UGC) strategies.
🔹 Lead the development of Sol de Janeiro’s social editorial calendar and platform-specific storytelling strategies in collaboration with the Director of Social Media, Content & Community. This involves creating content pillars, campaign narratives, and real-time moments that put the brand at the forefront of culture and engage audiences.
🔹 Act as the internal creative strategist by bridging brand goals with social behavior, trends, and visual storytelling. This role requires a deep understanding of the brand's DNA and a keen eye for emerging trends and cultural shifts.
🔹 Concept, shape, and lead the vision for content that supports always-on storytelling, brand and product campaigns, and opportunistic, socially native moments. This includes writing clear, compelling briefs for creators, freelancers, and cross-functional partners that translate brand needs into creative opportunities.
🔹 Identify new content and platform opportunities based on market trends and dynamics to keep the brand fresh, relevant, and culturally aligned. This involves staying ahead of emerging platforms, formats, and audience behaviors to ensure the brand's content strategy remains innovative and effective.
🔹 Collaborate closely with Social Creators, the Community team, and Influencer & Brand Experience partners to ensure cohesion and creative consistency across all touchpoints, maximizing and enhancing Sol de Janeiro's social footprint.
🔹 Participate in consumer marketing and creative brainstorms, campaign development, and creative reviews to bring a unique perspective, polish ideas, and drive big-picture thinking that aligns with the brand's vision and values.
🔹 Own social reporting by leveraging qualitative and quantitative metrics to glean meaningful insights that inform actionable strategies. This involves tracking key performance indicators (KPIs), analyzing data trends, and presenting findings to stakeholders to drive data-driven decision-making.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field
Experience:
- 5-7 years of experience in social strategy, creative strategy, editorial content, or digital brand storytelling for a brand, publisher, or agency
- Proven track record of driving social media success and engagement for a global brand
Required Skills:
- Deep understanding of social media platforms, trends, and best practices
- Strong creative writing, briefing, and communication skills
- Ability to analyze data and derive insights to inform content strategy
- Proven experience managing cross-functional teams and collaborating with stakeholders
- Fluency in Spanish (spoken and written) is a plus
Preferred Skills:
- Experience working with influencers and brand ambassadors
- Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, etc.)
- Knowledge of the beauty industry and consumer behavior
💡 Assumptions
🔹 Assumption about the role: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate is comfortable managing multiple projects and priorities simultaneously.
🔹 Assumption about the company: Sol de Janeiro is a growing, global brand with a strong focus on innovation and creativity. The ideal candidate is comfortable working in a startup-like environment and embraces the challenges and opportunities that come with rapid growth.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 USD per year
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous vacation and PTO policy
- Flexible work arrangements and remote work options
- Employee discounts on Sol de Janeiro products
- Competitive bonus program based on performance and company results
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
Company Context
Industry: Beauty
Company Size: Medium (201-500 employees)
Founded: 2015
Company Description: Sol de Janeiro is a global beauty brand inspired by the power and warmth of the Brazilian spirit. Known for its award-winning collection of body care, fragrance, and hair care products, the brand is beloved by multi-generational consumers worldwide. Sol de Janeiro is committed to being a leading brand in the beauty industry and an exceptional workplace.
Company Specialties: Beauty, Cosmetics, Fragrance, Hair Care, Body Care, Skincare
Company Website:
Role Analysis
Career Level: Mid-Senior
Reporting Structure: Reports to the Director of Social Media, Content & Community
Work Arrangement: Hybrid (2 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role as the team and brand continue to expand
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Exposure to a wide range of content creation and strategy responsibilities
Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): 551 5th Ave, New York, NY 10176, US
Geographic Context:
- New York, NY, United States
- Central time zone
- Urban environment with a diverse population
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM EST (with flexibility for remote work)
ASSUMPTIONS
🔹 Assumption about the role: This role requires a strong understanding of the beauty industry and consumer behavior. The ideal candidate is passionate about beauty trends, has a keen eye for emerging opportunities, and is comfortable working in a fast-paced, dynamic environment.
🔹 Assumption about the company: Sol de Janeiro is a growing, global brand with a strong focus on innovation and creativity. The ideal candidate is comfortable working in a startup-like environment and embraces the challenges and opportunities that come with rapid growth.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the People Experience Team
3. In-depth phone or video interview with the hiring manager and/or other team members
4. Final in-person or virtual interview with senior leadership
Key Assessment Areas:
1. Cultural fit and alignment with Sol de Janeiro's values and work environment
2. Strategic thinking and problem-solving skills
3. Creative writing and communication skills
4. Data analysis and reporting skills
5. Ability to work effectively in a hybrid work environment
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
3. Familiarize yourself with Sol de Janeiro's brand, products, and values to demonstrate your enthusiasm and understanding
4. Practice presenting your portfolio or examples of your work to showcase your creative and strategic abilities
ATS Keywords: Social Media Manager, Social Media Strategist, Content Strategist, Beauty Industry, Global Brand, Hybrid Work, New York, NY
🛠️️ Cultural Fit Considerations
Company Values:
- Passion for beauty and self-care
- Creativity and innovation
- Collaboration and teamwork
- Accountability and results-driven mindset
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
Self-Assessment Questions:
1. How do you stay up-to-date with beauty trends and consumer behavior?
2. Can you provide an example of a successful social media campaign you've managed, and what made it successful?
3. How do you approach working with influencers and brand ambassadors?
4. Can you describe a time when you had to pivot your content strategy due to changing trends or data insights?
5. How do you balance creativity and data-driven decision-making in your content strategy?
⚠️ Potential Challenges
1. Keeping up with the fast-paced nature of the beauty industry and social media trends
2. Balancing creativity and data-driven decision-making in content strategy
3. Managing a hybrid work environment and collaborating effectively with remote team members
4. Working with a diverse range of stakeholders, including influencers, brand ambassadors, and cross-functional teams
📈 Similar Roles Comparison
1. This role is unique in its focus on driving social media success for a global beauty brand, but it shares similarities with other social media management and content strategy roles in the beauty and consumer goods industries.
2. Unlike other roles, this position requires a deep understanding of the beauty industry, consumer behavior, and the unique challenges and opportunities that come with working for a global brand.
3. This role offers the opportunity to work with a wide range of stakeholders, including influencers, brand ambassadors, and cross-functional teams, which can provide valuable experience and exposure for career growth.
📝 Sample Projects
1. Developing and executing a successful social media campaign for a new product launch, including influencer partnerships and user-generated content (UGC) strategies.
2. Analyzing social media data to identify trends, optimize content strategy, and drive engagement and conversions.
3. Collaborating with cross-functional teams to create visually appealing and on-brand content for various platforms and channels.
💡 Key Questions to Ask During Interview
1. What are the biggest challenges facing the social media team currently, and how can this role help address them?
2. How does the company support the growth and development of its social media team members?
3. What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
4. How does the company approach influencer marketing, and what role would this position play in that strategy?
5. What opportunities are there for collaboration with other departments, such as marketing, product development, or e-commerce, to create integrated content and campaigns?
🛠️️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Creative tools (e.g., Canva, Adobe Creative Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
💼 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the interview process by researching Sol de Janeiro's brand, products, and values, and practicing your responses to common interview questions.
4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
