📌 Core Information
🔹 Job Title: Senior Manager, Social Media
🔹 Company: EVERSANA INTOUCH
🔹 Location: Kansas City, Missouri, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and tactical initiatives for a portfolio of businesses
- Serving as social media counsel to account staff and external clients
- Overseeing social media analytics and reporting to ensure business KPIs/goals are met
- Collaborating with clients to support their marketing objectives within the pharmaceutical industry
- Conducting social listening research and developing influencer relationship management programs
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry and its regulations, as well as experience in social media strategy, analytics, and influencer management.
📋 Key Responsibilities
✅ Lead strategic development and tactical initiatives for a portfolio of businesses
✅ Serve as social media counsel to account staff and external clients
✅ Oversee social media analytics and reporting to ensure business KPIs/goals are met
✅ Collaborate with clients to support their marketing objectives within the pharmaceutical industry
✅ Conduct social listening research and provide relevant observations and data points
✅ Develop influencer relationship management programs
✅ Provide paid social planning recommendations to clients and illustrate how they fit into a broader digital ecosystem
ASSUMPTION: This role requires strong project management skills to ensure delivery is on time, on budget, and on target.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent education plus professional experience) required
Experience: Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus
Required Skills:
- Applied experience in marketing and advertising, with expertise in digital strategy, media, and technology
- Applied experience in social media and technology
- Knowledge of paid media and social listening
- Strong multitasking, problem-solving skills, and ability to work in a team environment
- Strong client relations and business development skills
- Strategic skill and strong business acumen
- Ability to delegate and provide direction to others on the team
- Excellent interpersonal, presentation, and writing skills
- Proven detail and organizational skills
- Proven ability to manage projects independently and collaboratively to successful completion
Preferred Skills:
- Pharmaceutical industry experience
- Experience with specific social media platforms and analytics tools
ASSUMPTION: Candidates with experience in the pharmaceutical industry and relevant social media tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $76,000 to $113,000 USD per year
Benefits:
- Competitive salaries and benefits for all employees
- Diversity, Equity & Inclusion initiatives
- Employee development opportunities
Working Hours: Full-time, with some travel required for client meetings, new business pitches, and periodic agency collaborative meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on relevant experience, other job-related qualifications/skills, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on life science marketing
Company Size: 1,001-5,000 employees, providing a large network of resources and opportunities for growth
Founded: EVERSANA INTOUCH is part of EVERSANA, a pioneer in next-generation commercial services, founded in 2018
Company Description:
- EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries
- The agency provides next-generation creative and media services, enterprise solutions, and data analytics services for clients
- EVERSANA INTOUCH combines the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise
- The agency is committed to improving patient lives around the world and fostering an inclusive culture that embraces diversity in backgrounds and experiences
Company Specialties:
- Life science marketing
- Branding and advertising
- Brand launches
- Strategic planning
- Creative services
- Market access and medical communications
- Consulting services
- Digital transformation and technology strategy
- Omnichannel marketing
- Media planning and buying
- Innovation services
- Data and analytics
- Market research
- Social media
- Film, video, and animation
- Search engine marketing and Web and mobile development
Company Website: eversanaintouch.com
ASSUMPTION: EVERSANA INTOUCH's extensive specialties and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level management role, with potential for growth into a director or vice president position
Reporting Structure: This role reports directly to the Head of Social Media and manages a team of social media specialists and coordinators
Work Arrangement: On-site, with some travel required for client meetings, new business pitches, and periodic agency collaborative meetings
Growth Opportunities:
- Potential to grow into a director or vice president role within the social media department
- Opportunities to work on a diverse portfolio of clients and brands within the pharmaceutical industry
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong strategic mindset and a passion for the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and private meeting rooms
Office Location(s): 7045 College Blvd, Overland Park, Kansas 66211, US
Geographic Context:
- Kansas City, Missouri, is located in the Midwest region of the United States
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- Kansas City is home to a diverse range of industries, including healthcare, technology, and manufacturing
Work Schedule: Full-time, with some travel required for client meetings, new business pitches, and periodic agency collaborative meetings
ASSUMPTION: Kansas City's central location and affordable cost of living make it an attractive option for professionals looking to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a team member from the social media department
- Final interview with the Head of Social Media and other key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of the pharmaceutical industry and its regulations
- Experience with social media strategy, analytics, and influencer management
- Ability to manage projects independently and collaboratively
- Strong communication and presentation skills
Application Tips:
- Highlight relevant experience in the pharmaceutical industry and social media strategy
- Include specific examples of successful social media campaigns or projects you've worked on
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to manage projects
ATS Keywords: Social Media, Digital Strategy, Media, Technology, Client Relations, Business Development, Project Management, Problem Solving, Interpersonal Skills, Presentation Skills, Writing Skills, Organizational Skills, Paid Media, Social Listening, Influencer Management, Analytics, Pharmaceutical Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and project management skills.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Paid media platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard social media platforms, analytics tools, and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient Minded: I act with the patient's best interest in mind.
- Client Delight: I own every client experience and its impact on results.
- Take Action: I am empowered and hold myself accountable.
- Embrace Diversity: I create an environment of awareness and respect.
- Grow Talent: I own my development and invest in the development of others.
- Win Together: I passionately connect with anyone, anywhere, anytime to achieve results.
- Communication Matters: I speak up to create transparent, thoughtful, and timely dialogue.
- Always Innovate: I am bold and creative in everything I do.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Committed to delivering high-quality work on time and on budget
Self-Assessment Questions:
- Do I have a deep understanding of the pharmaceutical industry and its regulations?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have strong project management skills and the ability to manage multiple projects simultaneously?
- Am I a strong communicator with excellent presentation and writing skills?
- Do I have a passion for innovation and continuous learning?
ASSUMPTION: Candidates who align with EVERSANA INTOUCH's cultural values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously may be challenging for candidates with less experience in project management
- Keeping up with the latest trends and regulations in the pharmaceutical industry may require continuous learning and development
- Working with external clients and internal teams may present unique communication challenges
- Some travel may be required for client meetings, new business pitches, and periodic agency collaborative meetings
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the pharmaceutical industry, and effective communication strategies.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Director of Social Media within a marketing or advertising agency, but with a focus on the pharmaceutical industry
- Unlike other social media roles, this position requires a strong understanding of the pharmaceutical industry and its regulations
- Career path comparison: This role can lead to a director or vice president position within the social media department or a similar role within another department of the agency
ASSUMPTION: This role offers unique opportunities for career growth and development within the pharmaceutical industry and the advertising agency sector.
📝 Sample Projects
- Developing a social media strategy for a new pharmaceutical product launch, including platform-specific content, paid media planning, and influencer outreach
- Conducting social listening research to identify trends and insights within a specific disease area and incorporating findings into client recommendations
- Managing a team of social media specialists and coordinators to execute a comprehensive social media campaign for an existing pharmaceutical brand
ASSUMPTION: These sample projects illustrate the strategic, analytical, and management skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media department currently, and how can this role help address them?
- How does this role collaborate with other departments within the agency, such as creative, media, and account management?
- What opportunities are there for growth and development within the social media department and the agency as a whole?
- How does the agency support work-life balance for its employees?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to manage projects
- Research the pharmaceutical industry and EVERSANA INTOUCH's clients to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
