📌 Core Information
🔹 Job Title: Senior Manager, Social Media
🔹 Company: EVERSANA INTOUCH
🔹 Location: Kansas City, Missouri, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and tactical initiatives for a portfolio of business
- Serving as social media counsel to account staff and external clients
- Overseeing social media analytics and reporting to ensure business KPIs/goals are met
- Collaborating with clients to support their marketing objectives within the pharmaceutical industry
- Conducting social listening research and developing influencer relationship management programs
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry and its marketing landscape, as well as a deep knowledge of social media platforms and trends.
📋 Key Responsibilities
✅ Lead strategic development and tactical initiatives for a portfolio of business
✅ Serve as social media counsel to account staff and external clients
✅ Oversee social media analytics and reporting to ensure business KPIs/goals are met
✅ Collaborate with clients to support their marketing objectives within the pharmaceutical industry
✅ Conduct social listening research and delve deep into disease areas to unearth insights
✅ Develop influencer relationship management programs
✅ Provide paid social planning recommendations to clients and illustrate how that information fits into a broader digital ecosystem
ASSUMPTION: This role requires strong project management skills, as well as the ability to multitask, problem-solve, and work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent education plus professional experience) required
Experience: Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus
Required Skills:
- Applied experience in marketing and advertising, with expertise in digital strategy, media, and technology
- Applied experience in social media and technology
- Knowledge of paid media and social listening
- Strong multitasking, problem-solving, and teamwork skills
- Strong client relations and business development skills
- Strategic skill and strong business acumen
- Ability to delegate and provide direction to others on the team
- Excellent interpersonal, presentation, and writing skills
- Proven detail and organizational skills
- Proven ability to manage projects independently and collaboratively to successful completion
Preferred Skills:
- Pharmaceutical industry experience
- Experience with specific social media platforms and tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with social media analytics tools and familiarity with the pharmaceutical industry's regulatory environment would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The anticipated base salary range for this position is $76,000 to $113,000. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time.
Benefits:
- Competitive salaries and benefits for all employees
- Diversity, Equity & Inclusion initiatives
- Employee development opportunities
- Follow us on LinkedIn and Twitter
Working Hours: Full-time, with some travel required for client meetings, new business pitches, and periodic agency collaborative meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on life science marketing, branding, and advertising for pharmaceutical and healthcare clients
Company Size: 1,001-5,000 employees, with a network of affiliates across the United States and internationally
Founded: 2018 (as EVERSANA INTOUCH, now part of EVERSANA)
Company Description:
- EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries
- The agency provides next-generation creative and media services, enterprise solutions, and data analytics services for clients
- EVERSANA INTOUCH combines the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise
- The agency is part of EVERSANA, a pioneer in next-generation commercial services, connecting dots that other agencies can't, helping drive commercialization success
Company Specialties:
- Life science marketing
- Branding
- Advertising
- Brand launches
- Strategic planning
- Creative
- Market access
- Medical communications
- Consulting
- Digital transformation
- Technology strategy and consulting
- Omnichannel marketing
- Media planning and buying
- Innovation services
- Data and analytics
- Market research
- Social media
- Film, video, and animation
- Search engine marketing
- Web and mobile development
Company Website: eversanaintouch.com
ASSUMPTION: EVERSANA INTOUCH is part of the larger EVERSANA network, which provides additional resources and expertise to support clients' commercialization success.
📊 Role Analysis
Career Level: Mid-level to senior management, with the opportunity to grow and take on more responsibility within the organization
Reporting Structure: This role reports directly to the Head of Social Media and works closely with account staff, external clients, and internal teams to enhance the agency and clients' core competencies in social media, content creation and distribution, and customer engagement
Work Arrangement: On-site, with some travel required for client meetings, new business pitches, and periodic agency collaborative meetings
Growth Opportunities:
- Potential to take on more responsibility within the Social Media team or the broader EVERSANA INTOUCH organization
- Opportunities to work on a diverse range of clients and projects within the pharmaceutical and healthcare industries
- Chance to develop expertise in specific therapeutic areas or social media platforms
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced agency environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): 7045 College Blvd, Overland Park, Kansas 66211, US (Kansas City headquarters); additional offices in Chicago, Boston, New York, San Diego, and other global locations
Geographic Context:
- Kansas City, Missouri, is a vibrant, mid-sized metropolitan area with a growing tech and healthcare industry
- The city offers a high quality of life, with affordable housing, excellent schools, and a rich cultural scene
- Kansas City is centrally located in the United States, making it an ideal hub for a global healthcare agency
Work Schedule: Full-time, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The Kansas City office is conveniently located near major highways and offers ample parking, making it easily accessible for employees commuting from nearby suburbs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager and/or other team members
- On-site or virtual tour of the agency and team meeting
- Final interview with the Head of Social Media and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Social media expertise and strategic thinking
- Client relations and business development skills
- Project management and organizational skills
- Problem-solving and adaptability
- Cultural fit and alignment with EVERSANA INTOUCH's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media strategy, campaign management, and analytics experience
- Demonstrate your understanding of the pharmaceutical industry and its marketing landscape
- Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the team's priorities
ATS Keywords: Social Media, Digital Strategy, Media, Technology, Client Relations, Business Development, Project Management, Problem Solving, Interpersonal Skills, Presentation Skills, Writing Skills, Organizational Skills, Paid Media, Social Listening, Influencer Management, Team Leadership, Pharmaceutical Industry, Healthcare Marketing
ASSUMPTION: EVERSANA INTOUCH uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is not required, but a willingness to learn and adapt to new platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient Minded: I act with the patient's best interest in mind.
- Client Delight: I own every client experience and its impact on results.
- Take Action: I am empowered and hold myself accountable.
- Embrace Diversity: I create an environment of awareness and respect.
- Grow Talent: I own my development and invest in the development of others.
- Win Together: I passionately connect with anyone, anywhere, anytime to achieve results.
- Communication Matters: I speak up to create transparent, thoughtful, and timely dialogue.
- Always Innovate: I am bold and creative in everything I do.
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge sharing
- Fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do I align with EVERSANA INTOUCH's patient-minded approach and commitment to client success?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do I have a proven track record of delivering high-quality work under tight deadlines and managing projects independently?
- Am I comfortable working with clients and internal teams to develop and execute social media strategies that drive business results?
- Do I have a strong understanding of the pharmaceutical industry and its marketing landscape?
ASSUMPTION: Candidates who align with EVERSANA INTOUCH's values and work style are more likely to succeed in this role and contribute to the agency's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and competing priorities
- Keeping up with the rapidly evolving social media landscape and emerging platforms
- Navigating the complex and highly regulated pharmaceutical industry
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Working with diverse internal and external stakeholders, each with their own priorities and expectations
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the pharmaceutical industry, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist position, but with additional responsibilities and a broader scope of influence
- Unlike other agencies, EVERSANA INTOUCH offers a unique combination of creative and media services, enterprise solutions, and data analytics services, providing a more comprehensive approach to brand success
- Career paths for this role may include progression to a Director or Vice President of Social Media, or transition to a broader marketing or communications leadership role within the agency or the larger EVERSANA network
ASSUMPTION: This role offers a unique opportunity to work at the intersection of creative, media, and data-driven marketing within the dynamic and fast-paced healthcare and pharmaceutical industries.
📝 Sample Projects
- Developing a comprehensive social media strategy for a newly launched pharmaceutical product, including platform selection, content creation, and engagement tactics
- Conducting a social listening analysis to identify trends, insights, and opportunities within a specific therapeutic area or patient population
- Building and managing an influencer relationship management program to amplify brand messaging and drive engagement
- Creating and executing a paid social media campaign to support a product launch or awareness initiative
- Analyzing and optimizing social media performance metrics to improve campaign results and maximize ROI
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, as well as the opportunity to work on high-impact initiatives that drive business results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does EVERSANA INTOUCH support the professional development and growth of its employees?
- What are the key priorities for the social media team in the first 90 days in this role?
- How does EVERSANA INTOUCH collaborate with clients to develop and execute social media strategies that drive business results?
- What are the most rewarding aspects of working at EVERSANA INTOUCH, according to current employees?
- How does EVERSANA INTOUCH approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching EVERSANA INTOUCH's company culture, values, and recent projects
- Practice your presentation and communication skills, focusing on your ability to articulate your social media expertise and strategic thinking
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
