Senior Manager, Social Media Analyst [CMCD]

Public Service Division

Full-time

On-site

Singapore

📊 Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Manager, Social Media Analyst [CMCD]

🔹 Company: Public Service Division

🔹 Location: Paya Lebar Quarter - PLQ 2, Singapore

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Enhancing digital effectiveness through insight-led strategy
Monitoring and analyzing social media metrics to drive engagement
Collaborating with cross-functional teams to optimize online presence
Contributing to content development, website optimization, and performance reporting

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Monitor and analyze social media metrics to track performance, identify trends, and extract actionable insights across platforms

✅ Develop and maintain dashboards and regular reports to communicate key performance indicators and campaign outcomes to internal stakeholders

✅ Provide data-driven recommendations to refine content strategy, optimize audience targeting, and enhance overall digital engagement

✅ Conduct competitor benchmarking and industry trend analysis to inform strategic planning and performance improvement

✅ Collaborate with content creators, digital teams, and other stakeholders to ensure alignment of analytics insights with campaign execution

✅ Support website content updates and optimization, ensuring alignment with SEO best practices and digital strategy

✅ Assist with the production and evaluation of multimedia content, contributing data insights to inform creative direction

✅ Stay up to date with changes in analytics tools, platform algorithms, and industry developments to support continuous improvement

✅ Respond to ad-hoc data requests and support cross-functional projects requiring social media insights

✅ Contribute to building a data-informed team culture by sharing findings and developing simple frameworks for reporting and evaluation

ASSUMPTION: This role involves a mix of independent analysis, collaborative work, and stakeholder communication, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Analytics, Business, or a related discipline)

Experience: At least 5-10 years of proven experience in social media analytics, digital marketing, or a related role

Required Skills:

Proficient in analyzing social media metrics across platforms
Ability to draw actionable insights from data to inform content and audience strategies
Experienced with analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Emplifi
Strong attention to detail in data visualization, reporting, and presentation
Familiarity with website content management systems and principles of web optimization
Understanding of SEO and SEM best practices to support content visibility
Strong written and verbal communication skills to convey data-driven recommendations clearly
Proven ability to work collaboratively with cross-functional teams

Preferred Skills:

Working knowledge of design tools such as Adobe Photoshop, Illustrator, CapCut, or Canva
Ability to support the creation of visually engaging content and reports

ASSUMPTION: Given the role's focus on data analysis and stakeholder communication, a relevant degree and proven experience in social media analytics or digital marketing are essential.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a Senior Manager role in Singapore)

Benefits:

Government pension scheme
Medical benefits
Leave entitlements
Training and development opportunities

Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Singapore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: The Public Service Division is part of the Singapore government, focusing on digital transformation and public sector digital services.

Company Size: The Government Technology Agency of Singapore (GovTech) has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: GovTech was established in 2016 as part of the Singapore government's Smart Nation initiative.

Company Description:

GovTech is the lead agency driving Singapore's Smart Nation initiative and public sector digital transformation.
It harnesses the power of technology to make lives better for citizens, businesses, international audiences, and the public service sector.
GovTech aims to create a government that is "Digital to the Core, and Serves with Heart."

Company Specialties:

Digital Government
Government Digital Services
Digital Transformation
Digital Identity
Data Science & Artificial Intelligence
Cyber Security
Sensors & IoT
Geospatial Technology
Government ICT Infrastructure
Application Development & Design
Service Design & User Experience

Company Website: http://www.tech.gov.sg

ASSUMPTION: Working for a government agency offers unique opportunities for impact and growth, with a focus on public service and digital innovation.

📊 Role Analysis

Career Level: This role is a senior management position, requiring strategic thinking, leadership, and expertise in social media analytics.

Reporting Structure: The Senior Manager, Social Media Analyst will likely report directly to the Head of Digital or a similar role within the organization.

Work Arrangement: This role is on-site, with a typical workweek of Monday to Friday, 8:30 AM to 5:30 PM (40 hours per week).

Growth Opportunities:

Potential career progression into leadership roles within GovTech or other government agencies.
Opportunities to expand skills and expertise in digital transformation, data analysis, and stakeholder management.
Chances to work on high-impact projects that directly influence public services and digital engagement.

ASSUMPTION: This role offers significant growth potential within the organization and the broader public sector, given the focus on digital transformation and innovation.

🌍 Location & Work Environment

Office Type: The office is located in Paya Lebar Quarter - PLQ 2, a modern and well-equipped building.

Office Location(s): Paya Lebar Quarter - PLQ 2, Singapore

Geographic Context:

The office is situated in the eastern part of Singapore, close to public transportation and amenities.
The area is known for its vibrant mix of residential, commercial, and retail spaces.
The office is part of a larger development that includes a shopping mall, restaurants, and other facilities.

Work Schedule: The work schedule is Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break.

ASSUMPTION: The office location offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screening
On-site interview with hiring manager and team members
Final interview with senior leadership

Key Assessment Areas:

Data analysis and interpretation skills
Communication and presentation skills
Collaboration and teamwork
Problem-solving and critical thinking
Cultural fit and alignment with company values

Application Tips:

Tailor your resume to highlight relevant skills and experiences, focusing on social media analytics, data analysis, and stakeholder communication.
Prepare a portfolio showcasing your data visualization, reporting, and presentation skills.
Research the company and the role to demonstrate your understanding of the organization's mission and the requirements of the position.

ATS Keywords: Social Media Analytics, Dashboarding, Digital Content Management, Communication, Problem Solving, Adaptability, Creative Communication, Google Analytics, Meta Business Suite, LinkedIn Analytics, Emplifi

ASSUMPTION: The interview process will focus on assessing your analytical skills, communication abilities, and cultural fit, with a strong emphasis on data-driven decision-making and stakeholder engagement.

🛠️ Tools & Technologies

Google Analytics
Meta Business Suite
LinkedIn Analytics
Emplifi
Adobe Photoshop, Illustrator, CapCut, or Canva (preferred)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are widely used in social media analytics and digital marketing.

👔 Cultural Fit Considerations

Company Values:

Service with Heart
Digital to the Core
One GovTech

Work Style:

Collaborative and team-oriented
Data-driven and innovative
Adaptable and responsive to change

Self-Assessment Questions:

Do you align with GovTech's values of Service with Heart, Digital to the Core, and One GovTech?
Are you comfortable working in a dynamic, fast-paced environment with shifting priorities?
Do you have strong communication skills and the ability to adapt your communication style to suit different audiences?

ASSUMPTION: GovTech values a culture of collaboration, data-driven decision-making, and a commitment to public service. Candidates should be able to demonstrate alignment with these values and a strong work ethic.

⚠️ Potential Challenges

Managing multiple stakeholders with varying data needs and priorities
Keeping up with the fast-paced nature of social media and digital trends
Balancing independent analysis with collaborative work and stakeholder communication
Adapting to changes in analytics tools, platform algorithms, and industry developments

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

This role differs from other social media analyst positions in its focus on senior management and strategic decision-making.
It requires a broader range of skills, including leadership, stakeholder communication, and data-driven strategy development.
Career progression may involve moving into other senior management or leadership roles within GovTech or the broader public sector.

ASSUMPTION: This role offers unique opportunities for growth and impact within the public sector, with a focus on digital transformation and public service delivery.

📝 Sample Projects

Developing and maintaining a comprehensive social media performance dashboard for a government agency
Conducting a competitive analysis of social media strategies in the public sector and presenting recommendations to senior leadership
Collaborating with content creators to optimize social media content based on data-driven insights

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong analytical, communication, and collaborative skills in this role.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits within the organization's digital strategy?
How does the company support the professional development and growth of employees in this role?
Can you provide examples of how the company's values are demonstrated in day-to-day work and decision-making?
What are the key priorities for this role in the first 90 days, and how will success be measured?
How does the company approach work-life balance, and what resources are available to support employees in this area?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume to highlight relevant skills and experiences, focusing on social media analytics, data analysis, and stakeholder communication.
Prepare a portfolio showcasing your data visualization, reporting, and presentation skills.
Research the company and the role to demonstrate your understanding of the organization's mission and the requirements of the position.
Follow up with the hiring manager within 7 days of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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