Senior Manager, Social Media Engagement

📌 Core Information

🔹 Job Title: Senior Manager, Social Media Engagement

🔹 Company: PVH Corp.

🔹 Location: Netherlands

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive social media strategies for TOMMY HILFIGER and Tommy Jeans
• Leading a team of Social Media Coordinators and Specialists
• Leveraging social media analytics tools to inform strategic decisions
• Acting as a social media advocate within the business, influencing senior stakeholders

ASSUMPTION: The role demands a strong balance between creative and analytical skills, as the position involves strategy development and performance tracking.

📋 Key Responsibilities

✅ Develop and execute comprehensive social media strategies across Tommy Hilfiger and Tommy Jeans channels

✅ Collaborate with cross-functional teams to ensure brand alignment and amplify key brand moments

✅ Leverage analytics tools (e.g., Sprinklr) to gather insights, track performance, and inform strategic decisions

✅ Manage, mentor, and develop a team of Social Media Coordinators and Specialists

✅ Stay updated on social media trends and platform updates to bring innovative ideas

✅ Present strategies, insights, and impact of social media to senior stakeholders

✅ Partner with Creative and Production teams to deliver platform-specific social content

ASSUMPTION: The position is highly collaborative, necessitating interaction with various departments and stakeholders, reflecting a need for robust communication skills.

🎯 Required Qualifications

Education: Not specified (Assumed Bachelor’s degree in Marketing, Communications, or related field)

Experience: 7-8 years in social media or content strategy, with at least 3 years in a managerial role

Required Skills:

• Social Media Strategy Development
• Team Management and Leadership
• Analytics Tools Proficiency (e.g., Sprinklr)

Preferred Skills:

• Experience within the fashion or lifestyle sectors
• Advanced Presentation and Communication

ASSUMPTION: A focus on team management and content strategy emphasizes the role's leadership and strategic capability.

💰 Compensation & Benefits

Salary Range: Not specified (In the region, expect competitive salary aligned with industry standards)

Benefits:

• Hybrid working setup and flexible hours
• 25 days of paid holidays with additional mental health days
• Exclusive onsite gym and wellness programs
• Professional development opportunities via PVH University

Working Hours: 40 hours per week, with considerations for flexibility

ASSUMPTION: The organization promotes a balanced work-life environment with ample benefits focused on employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 10,001+ employees, offering expansive global resources and opportunities

Founded: Not specified (Company operates globally since its establishment)

Company Description:

• Focuses on building iconic lifestyle brands
• Operates with a strong emphasis on global reach and inclusivity
• Pioneers fashion with sustainability and corporate responsibility

Company Specialties:

• Apparel and Fashion Design
• Global Supply Chain Management
• Corporate Responsibility and Sustainability

Company Website: http://www.pvh.com

ASSUMPTION: PVH Corp.'s commitment to sustainability and global influence highlights its leadership in the fashion industry.

📊 Role Analysis

Career Level: Senior management role, indicating responsibilities involving strategic oversight and planning

Reporting Structure: Reports likely to senior marketing leadership, requiring collaboration across marketing verticals

Work Arrangement: Hybrid model, balancing the advantage of both on-site collaboration and remote flexibility

Growth Opportunities:

• Opportunity to lead global social media strategy
• Potential for personal development through PVH University
• Chance to impact brand presence globally

ASSUMPTION: The role offers significant career advancement opportunities in a globally recognized company, providing a platform for industry influence.

🌍 Location & Work Environment

Office Type: Luxurious and modern corporate office with advanced amenities

Office Location(s): Amsterdam, Netherlands

Geographic Context:

• Located in a vibrant, globally-connected city
• Provides a culturally rich working environment
• Offers a high standard of living and accessibility

Work Schedule: Compliant with European work standard; flexible to accommodate personal commitments

ASSUMPTION: The Amsterdam office provides a dynamic and inclusive setting facilitating employee engagement and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening by HR
• Interviews with human resources and hiring managers
• Final assessment with senior marketing team

Key Assessment Areas:

• Strategic thinking and capability in social media planning
• Leadership and team management skills
• Communication and presentation efficacy

Application Tips:

• Highlight experience with global social media campaigns
• Showcase leadership in managing teams
• Demonstrate unique contributions to marketing strategies

ATS Keywords: Social Media Strategy, Global Campaigns, Team Leadership, Fashion Industry, Digital Marketing

ASSUMPTION: The interview process is comprehensive and tailored to gauge strategic and leadership competencies within social media engagement.

🛠️ Tools & Technologies

• Sprinklr (for social media analytics)
• Meta and YouTube for platform-specific content strategies
• Emerging social media tools for innovative marketing

ASSUMPTION: Proficiency in using advanced analytics platforms like Sprinklr is crucial for monitoring and strategizing social media campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity in the workplace
• Commitment to sustainability and corporate responsibility
• Innovation and creativity in brand development

Work Style:

• Collaborative and cross-functional interaction
• Fast-paced and dynamic work environment
• Emphasis on innovation and strategic impact

Self-Assessment Questions:

• How do you adapt your social media strategy to different platforms?
• What experience do you have leading global campaigns?
• How have you fostered creativity in your team?

ASSUMPTION: Aligning with the company's values can enhance integration into PVH Corp.'s dynamic and innovative culture.

⚠️ Potential Challenges

• Balancing creative freedom with performance metrics
• Coordinating across multiple global teams
• Keeping up with rapidly changing social media trends
• Managing expectations in a high-performance environment

ASSUMPTION: This role requires a strategic balance of creativity, analytical skills, and leadership to overcome challenges in a competitive sector.

📈 Similar Roles Comparison

• Social Media Director roles in similarly sized apparel companies
• Global Marketing Managers in lifestyle and fashion industries
• Digital Content Strategists in multinational corporations

ASSUMPTION: Comparable roles would offer a mix of strategic oversight, leadership, and operational execution in social media engagement.

📝 Sample Projects

• Designing a cross-platform global campaign for TOMMY HILFIGER
• Developing influencer partnerships to enhance brand visibility
• Innovating content strategies for emerging platforms like TikTok

ASSUMPTION: Participation in high-impact projects can significantly enhance career progression and personal branding in the digital marketing industry.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does PVH Corp. define creativity within its brand strategies?
• What are the current challenges faced by your social media team?
• How does your team handle cross-departmental collaboration?
• What growth opportunities can be expected in this position?

ASSUMPTION: Asking informed questions can provide deeper insights into the company culture, expectations, and resources available to support career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tuned to highlight relevant social media and leadership skills
• Prepare for a multi-stage interview process that may include practical assessments
• Research PVH Corp.'s recent marketing initiatives for informed discussions
• Engage with TOMMY HILFIGER's social media to understand the brand voice and audience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.