Senior Manager, Social Media & Influencers

📌 Core Information

🔹 Job Title: Senior Manager, Social Media & Influencers

🔹 Company: Earthjustice

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Nonprofit, Environmental Law

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading social media and influencer campaigns to support awareness, advocacy, and fundraising goals
• Overseeing the social media team and collaborating with various departments to elevate Earthjustice's work
• Developing short- and long-term organic social media strategies and working cross-functionally with project leads and stakeholders
• Managing timelines, workflows, and content calendars to ensure alignment with other Digital & Comms team plans

ASSUMPTION: This role requires a strong background in social media, advocacy campaigning, and strategic communications, with a focus on nonprofits and campaigns. Experience in team leadership and project management is also crucial for success in this position.

📋 Key Responsibilities

✅ Lead major organizational social media and influencer campaign efforts in support of awareness, advocacy, and fundraising goals

✅ Oversee day-to-day social media team functions with staff, freelancers, and vendors

✅ Contribute to planning and visioning for the Social Media team and build connectivity across the larger Digital Engagement team

✅ Develop short- and long-term organic social media strategies, ensuring alignment with Communications & Digital priorities for rapid response and planned campaigns

✅ Work cross-functionally with project leads, creative teams, communications strategists, and other stakeholders to translate Earthjustice’s campaigns and focus areas into compelling social campaigns

✅ Oversee development and execution of social campaigns that support KPIs and objectives, drawing on data and analytics to inform future planning

✅ Partner with Marketing team on planning and implementation of influencer campaigns

✅ Work cross-functionally with Editorial team and leadership to develop campaign message guidance and ensure cohesion across channels

✅ Set tone and direction of message guidance and copywriting tailored to audiences, campaigns, outcomes, and goals

✅ Collaborate with Design & Video staff on planning and concepting of social media creative, such as graphics, explainers, animations, and short-form video

✅ Provide constructive feedback to social media and production team members throughout the content creation process

✅ Collaborate across the team to develop plans that integrate Communications efforts such as press, paid media, web, SMS, and more.

✅ Manage timelines and workflows, keeping teammates informed about priorities and proactively communicating about shifts in timeline

✅ Maintain social media content calendar for social platforms and ensure alignment with other Digital & Comms team plans

ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as a deep understanding of social media platforms, trends, and best practices.

🎯 Required Qualifications

Education: BA in Communications or related field, or equivalent combination of training and professional experience preferred.

Experience: Minimum of 7 years of professional experience in the field of social media, advocacy campaigning, and strategic communications.

Required Skills:

• Proven experience in digital communications for nonprofits and/or campaigns
• Background in overseeing content creation and knowledge of “social-first” creative
• Excellent written and verbal communication skills, with ability to maintain workflow with remote teams through proactive updates.
• Ability to coordinate multiple projects with varying size and stakeholder engagement. Ability to multitask while staying organized and productive.
• Background in team leadership, including management of people and projects. Comfort in holding coworkers accountable to deadlines and deliverables.
• Understanding of how earned, owned, and paid strategies connect across channels; experience with earned media, advertising, email strategies a plus.
• Knowledge of environmental issues preferred.

Preferred Skills:

• Agency experience a plus.
• Awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.
• Contribution to the creation of a diverse, equitable, and inclusive work culture that encourages and celebrates differences.

ASSUMPTION: Candidates with a strong background in social media, advocacy campaigning, and strategic communications, as well as experience in team leadership and project management, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $113,100 - $147,800 (varies by location and experience)

Benefits:

• Excellent Benefits
• Public Service Loan Forgiveness Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Salary ranges are determined by experience level and working location. Earthjustice offers competitive compensation and excellent benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Earthjustice is a nonprofit public interest law organization dedicated to protecting the environment and defending the right of all people to a healthy environment. They use the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone.

Company Size: Earthjustice has 501-1,000 employees, making it a mid-sized organization with a significant impact on the environmental law sector.

Founded: Earthjustice was founded in 1971 and has since grown to become one of the most influential environmental law organizations in the United States.

Company Description:

• Earthjustice is driven by a passion for justice — for people and for the environment.
• They fight using the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone.
• Earthjustice works tenaciously to preserve our natural heritage, safeguard our health, and promote a clean energy future.

Company Specialties:

• Environmental Law
• Non-Profit Organizations
• and Environment and Sustainability

Company Website: earthjustice.org/jobs

ASSUMPTION: Earthjustice is a well-established organization with a strong commitment to environmental justice and a proven track record of success in the environmental law sector.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of experience and expertise in social media, advocacy campaigning, and strategic communications.

Reporting Structure: The Senior Manager, Social Media & Influencers will report directly to the Associate Director of Digital Engagement and will oversee the social media team.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from various locations within the United States.

Growth Opportunities:

• Potential to grow within the Digital Engagement team or take on additional responsibilities as the organization expands its digital presence.
• Opportunity to work on high-impact campaigns and make a significant difference in the environmental law sector.
• Chance to develop leadership and management skills by overseeing the social media team and collaborating with various departments.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Earthjustice's digital presence and overall mission.

🌍 Location & Work Environment

Office Type: Earthjustice has a remote-friendly work environment, with employees working from various locations across the United States.

Office Location(s): Earthjustice has offices in San Francisco, Anchorage, Bozeman, Chicago, Denver, Honolulu, Houston, Juneau, Los Angeles, Miami, New York, Philadelphia, Seattle, Tallahassee, and Washington, D.C.

Geographic Context:

• Earthjustice's remote-friendly work environment allows employees to work from various locations across the United States, providing flexibility and the opportunity to live in different regions.
• The organization has a strong presence in major metropolitan areas, as well as smaller cities and towns, offering a diverse range of work environments and cultural experiences.
• Earthjustice's offices are located in regions with varying climates, from coastal cities to inland mountain towns, providing a range of living and working environments to suit different preferences.

Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity to work remotely.

ASSUMPTION: Earthjustice's remote-friendly work environment offers employees the flexibility to work from various locations across the United States, providing a range of living and working environments to suit different preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Jobvite
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other team members
• Final interview with the Director of Digital Engagement
• Background check and reference check (if applicable)

Key Assessment Areas:

• Experience in social media, advocacy campaigning, and strategic communications
• Leadership and management skills
• Ability to work collaboratively with various departments and stakeholders
• Understanding of environmental issues and Earthjustice's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with social media, advocacy campaigning, and strategic communications, as well as your leadership and management skills.
• Demonstrate your understanding of environmental issues and Earthjustice's mission in your application materials.

ATS Keywords: Social Media, Influencer Campaigns, Advocacy Campaigning, Strategic Communications, Digital Communications, Nonprofits, Environmental Law, Team Leadership, Project Management

ASSUMPTION: Earthjustice's application process is designed to assess candidates' relevant experience and skills, as well as their fit with the organization's mission and culture.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Bluesky, LinkedIn, etc.)
• Project management tools (Asana, Trello, etc.)
• Design and video creation tools (Adobe Creative Suite, Canva, etc.)
• Analytics and reporting tools (Google Analytics, Sprout Social, etc.)

ASSUMPTION: The Senior Manager, Social Media & Influencers will be expected to have a strong working knowledge of social media platforms, as well as experience with project management, design, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Diversity, Equity, and Inclusion
• Collaboration and Teamwork
• Excellence and Innovation
• Accountability and Integrity
• Courage and Resilience

Work Style:

• Remote-friendly and flexible work arrangements
• Collaborative and team-oriented environment
• Focus on results and impact
• Strong commitment to environmental justice and sustainability

Self-Assessment Questions:

• How do you align with Earthjustice's values of diversity, equity, and inclusion?
• How do you prefer to work remotely, and how do you maintain productivity and communication with team members?
• How do you approach leading and managing teams, and how do you ensure that team members feel supported and valued?

ASSUMPTION: Earthjustice values diversity, equity, and inclusion, as well as collaboration, excellence, and accountability. Candidates who align with these values and demonstrate a strong work ethic and commitment to environmental justice will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines with varying size and stakeholder engagement
• Balancing the demands of day-to-day social media management with strategic campaign planning and execution
• Working remotely and collaborating with team members across different time zones
• Adapting to changes in priorities and timelines, and proactively communicating about shifts in workflow

ASSUMPTION: The Senior Manager, Social Media & Influencers will face various challenges in this role, including managing multiple projects and deadlines, balancing day-to-day demands with strategic planning, and working remotely with team members across different time zones.

📈 Similar Roles Comparison

• This role is unique in its focus on social media and influencer campaigns within the environmental law sector.
• Compared to similar roles in other industries, this position offers the opportunity to work on high-impact campaigns and make a real difference in the environmental law sector.
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to grow within the Digital Engagement team or take on additional responsibilities as the organization expands its digital presence.

ASSUMPTION: This role is unique in its focus on social media and influencer campaigns within the environmental law sector, offering a range of growth opportunities and the chance to make a real impact on Earthjustice's digital presence and overall mission.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about an upcoming Earthjustice event or webinar
• Collaborating with the Marketing team to plan and implement an influencer campaign to promote Earthjustice's work on a specific environmental issue
• Working with the Editorial team to create campaign message guidance and ensuring cohesion across channels for a major Earthjustice initiative

ASSUMPTION: The Senior Manager, Social Media & Influencers will work on a variety of projects, from day-to-day social media management to strategic campaign planning and execution, requiring strong leadership, communication, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Social Media team, and how this role fits within the larger Digital Engagement team?
• How does Earthjustice approach collaboration and communication with various departments and stakeholders, and how will this role contribute to those efforts?
• What are the most pressing environmental issues and campaigns that Earthjustice is currently working on, and how can this role help to elevate their digital presence and impact?
• What opportunities are there for growth and professional development within this role and the Digital Engagement team?
• How does Earthjustice support work-life balance and employee well-being, particularly for remote team members?

ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the organization, and demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous social media campaigns and their outcomes to showcase your expertise and achievements.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.