📌 Core Information
🔹 Job Title: Senior Manager, Social Media & Influencers
🔹 Company: Earthjustice
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Nonprofit, Law Practice
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading social media and influencer campaign efforts to support awareness, advocacy, and fundraising goals
- Overseeing day-to-day functions of the social media team and collaborating with various departments
- Developing short- and long-term organic social media strategies and ensuring alignment with Communications & Digital priorities
- Working cross-functionally with project leads, creative teams, and other stakeholders to translate Earthjustice’s campaigns and focus areas into compelling social campaigns
- Providing constructive feedback to team members throughout the content creation process
ASSUMPTION: This role requires a strong background in social media, advocacy campaigning, and strategic communications, with a focus on content creation and team leadership.
📋 Key Responsibilities
✅ Lead major organizational social media and influencer campaign efforts in support of awareness, advocacy, and fundraising goals
✅ Oversee day-to-day social media team functions with staff, freelancers, and vendors
✅ Contribute to planning and visioning for the Social Media team and build connectivity across the larger Digital Engagement team
✅ Develop short- and long-term organic social media strategies, ensuring alignment with Communications & Digital priorities for rapid response and planned campaigns
✅ Work cross-functionally with project leads, creative teams, communications strategists, and other stakeholders to translate Earthjustice’s campaigns and focus areas into compelling social campaigns
✅ Oversee development and execution of social campaigns that support KPIs and objectives, drawing on data and analytics to inform future planning
✅ Partner with Marketing team on planning and implementation of influencer campaigns
✅ Work cross-functionally with Editorial team and leadership to develop campaign message guidance and ensure cohesion across channels
✅ Set tone and direction of message guidance and copywriting tailored to audiences, campaigns, outcomes, and goals
✅ Collaborate with Design & Video staff on planning and concepting of social media creative, such as graphics, explainers, animations, and short form video
✅ Provide constructive feedback to social media and production team members throughout the content creation process
✅ Collaborate across the team to develop plans that integrate Communications efforts such as press, paid media, web, SMS, and more.
✅ Manage timelines and workflows, keeping teammates informed about priorities and proactively communicating about shifts in timeline
✅ Maintain social media content calendar for social platforms and ensure alignment with other Digital & Comms team plans
ASSUMPTION: This role requires strong organizational skills, multitasking abilities, and the capacity to manage multiple projects with varying size and stakeholder engagement.
🎯 Required Qualifications
Education: BA in Communications or related field, or equivalent combination of training and professional experience preferred.
Experience: Minimum of 7 years of professional experience in the field of social media, advocacy campaigning, and strategic communications.
Required Skills:
- Background in overseeing content creation and knowledge of “social-first” creative
- Excellent written and verbal communication skills, with ability to maintain workflow with remote teams through proactive updates.
- Ability to coordinate multiple projects with varying size and stakeholder engagement. Ability to multitask while staying organized and productive.
- Background in team leadership, including management of people and projects. Comfort in holding coworkers accountable to deadlines and deliverables.
- Understanding of how earned, owned, and paid strategies connect across channels; experience with earned media, advertising, email strategies a plus.
- Knowledge of environmental issues preferred.
- Agency experience a plus.
- Awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
- Contribution to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.
Preferred Skills:
- Experience in nonprofit or advocacy campaigning
- Familiarity with environmental law or related fields
ASSUMPTION: Candidates with experience in nonprofit or advocacy campaigning and familiarity with environmental law or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $113,100 - $147,800 USD per year, depending on location and experience level
Benefits:
- Excellent Benefits
- Competitive Compensation Package
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Salary ranges are based on Earthjustice's stated salary ranges for different locations and experience levels. Benefits are based on the company's stated benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Earthjustice operates in the Law Practice industry, focusing on environmental law and public interest litigation.
Company Size: Earthjustice has 501-1,000 employees, providing a mid-sized work environment with opportunities for collaboration and growth.
Founded: Earthjustice was founded in 1971 and has since grown to become a leading nonprofit environmental law organization.
Company Description:
- Earthjustice is a non-profit public interest law organization dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment.
- They fight using the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone.
- Earthjustice is driven by a passion for justice — for people and for the environment, and they hire the best and brightest who share their passion for justice and a healthy environment for all people.
Company Specialties:
- Environmental Law
- Non-Profit Organizations
- and Environment and Sustainability
Company Website: earthjustice.org/jobs
ASSUMPTION: Earthjustice's mission and values are central to its work culture and hiring process. Applicants should be passionate about environmental justice and committed to the organization's mission.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and leadership skills.
Reporting Structure: The Senior Manager, Social Media & Influencers reports to the Associate Director of Digital Engagement and oversees the day-to-day functions of the social media team.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in one of Earthjustice's offices.
Growth Opportunities:
- Potential to grow within the Digital Engagement team or take on additional responsibilities as the organization expands its digital presence.
- Opportunities to collaborate with various departments and gain exposure to different aspects of Earthjustice's work.
- Chance to develop leadership and management skills by overseeing the social media team and contributing to the planning and visioning of the Social Media team.
ASSUMPTION: Earthjustice values internal growth and promotion, providing opportunities for employees to develop their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Earthjustice has offices in multiple locations across the United States, with a remote-friendly work environment.
Office Location(s): San Francisco, CA; Washington, D.C.; Chicago, IL; Seattle, WA; Los Angeles, CA; Denver, CO; Philadelphia, PA; Miami, FL; Bozeman, MT; New Orleans, LA
Geographic Context:
- Earthjustice's offices are located in major metropolitan areas, providing access to diverse cultural and professional networks.
- The organization's remote-friendly work environment allows for flexibility and work-life balance.
- Earthjustice's offices are located in regions with varying environmental regulations and issues, allowing the organization to address a wide range of environmental challenges.
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely or in one of Earthjustice's offices.
ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively in a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth interview with the hiring manager and other team members
- Final interview with the Associate Director of Digital Engagement or another senior leader
- Background check and reference check
Key Assessment Areas:
- Experience in social media, advocacy campaigning, and strategic communications
- Leadership and management skills
- Ability to work collaboratively and effectively with remote teams
- Understanding of environmental issues and Earthjustice's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for environmental justice and Earthjustice's mission in your application materials
- Prepare examples of your social media campaigns and content creation work to discuss during the interview
- Research Earthjustice's recent campaigns and initiatives to show your familiarity with the organization's work
ATS Keywords: Social Media, Influencer Campaigns, Advocacy Campaigning, Strategic Communications, Content Creation, Project Management, Team Leadership, Digital Communications, Environmental Issues, Nonprofit, Law Practice
ASSUMPTION: Earthjustice uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application be seen by the right people.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Bluesky, LinkedIn, etc.)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, etc.)
ASSUMPTION: Familiarity with relevant social media platforms, content creation tools, project management tools, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for justice — for people and for the environment
- Collaboration and teamwork
- Excellence in all that we do
Work Style:
- Remote-friendly and flexible work environment
- Collaborative and team-oriented culture
- Focus on results and impact
Self-Assessment Questions:
- How do you align with Earthjustice's passion for justice and commitment to environmental protection?
- How do you approach working collaboratively and effectively with remote teams?
- How do you balance multiple projects and priorities in a flexible work environment?
ASSUMPTION: Applicants should be able to demonstrate their fit with Earthjustice's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Balancing the need for strategic, long-term planning with the requirement for rapid response to breaking news and emerging issues
- Working effectively with remote teams and stakeholders across different time zones
- Adapting to changes in priorities and shifting timelines in a growing organization
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and able to adapt to changes and shifting priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and influencer campaigns within the environmental law nonprofit sector
- Similar roles in other nonprofits or advocacy organizations may have a broader focus on communications or digital engagement, rather than a specific focus on social media and influencers
- Career paths in this role may include advancement to director or vice president levels within the Digital Engagement team or other departments within Earthjustice
ASSUMPTION: Applicants should be aware of the unique nature of this role and the potential career growth opportunities within Earthjustice.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness and support for a major environmental litigation case
- Collaborating with the Marketing team to plan and implement an influencer campaign to promote Earthjustice's work and mission
- Creating and distributing social media content to support Earthjustice's advocacy and fundraising efforts, such as action alerts, petitions, and donation drives
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant social media campaigns and content creation projects in their interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital engagement strategy for Earthjustice?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Earthjustice approach collaboration and communication across remote teams and departments?
- What opportunities are there for growth and development within the Digital Engagement team or other departments within Earthjustice?
- How does Earthjustice measure the success of its social media and influencer campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media campaigns and content creation work to discuss during the interview
- Research Earthjustice's recent campaigns and initiatives to show your familiarity with the organization's work
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
