📌 Core Information
🔹 Job Title: Senior Manager, Social Media Manager
🔹 Company: The Weather Company
🔹 Location: Atlanta, GA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving business results through social media for The Weather Channel properties
- Modernizing the brand's presence on social media platforms
- Identifying trends and creating engaging content
- Connecting creative storytelling to financial outcomes
- Working in a fast-paced, evolving digital ecosystem
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and implement a comprehensive social media strategy
✅ Partner with editorial on content strategy and best practices
✅ Manage communication on social media during severe weather events
✅ Identify target audiences and create strategies to engage them
✅ Oversee the creation of high-quality, engaging content for all social media platforms
✅ Maintain a content calendar and schedule posts
✅ Plan, execute, and manage social media posts for various campaigns
✅ Monitor and optimize social media performance using relevant tools
✅ Engage with followers, respond to comments, and foster a sense of community
✅ Monitor brand mentions and participate in relevant conversations
✅ Experiment with new social media strategies and platforms
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure, especially during severe weather events.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 5+ years of experience in social media management
Required Skills:
- Proven track record of successful strategy development and execution
- Deep understanding of social media platforms and trends
- Excellent written and verbal communication skills
- Experience with social media management and analytics tools
- Experience with social media advertising and paid campaign management
- Demonstrated analytical skills and data-driven decision-making
Preferred Skills:
- Experience in a fast-paced, startup-like environment
- Familiarity with weather-related content and trends
ASSUMPTION: A strong portfolio demonstrating successful social media campaigns and a proven track record of driving business results through social media are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in Atlanta, GA)
Benefits:
- Flexible Time Off program
- Hybrid work model
- A variety of medical insurance options including a $0 cost premium employee coverage
- Competitive 401K match with no vesting requirement
- National health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Atlanta, GA. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Weather Company operates in the IT Services and IT Consulting industry, focusing on weather technology, data, and monetization.
Company Size: The Weather Company has 1,001-5,000 employees, providing a large and established work environment.
Founded: The company was founded in 1964 and has since grown into a global leader in weather technology and data.
Company Description:
- Provides accurate weather data and insights to businesses and consumers
- Offers weather-related services and solutions, including advertising and monetization
- Serves hundreds of enterprise customers and millions of monthly active users
Company Specialties:
- Severe Weather
- Weather Technology
- Weather Data
- Broadcast Technology
- Agriculture Data
- Energy Data
- Aviation Technology
- Retail Data
- Weather Monetization
- Weather Revenue
Company Website: www.weathercompany.com
ASSUMPTION: The Weather Company's extensive experience and global presence offer applicants a unique opportunity to work in a dynamic and impactful role within the weather technology industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring significant experience and expertise in social media management.
Reporting Structure: The Senior Manager, Social Media Manager will report directly to the Vice President of Marketing and will oversee the social media team.
Work Arrangement: This is a hybrid role, requiring on-site work at the company's headquarters in Atlanta, GA, with flexibility for remote work.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunities to expand the social media team and take on additional responsibilities
- Chance to work on high-impact projects and initiatives within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's social media presence and business outcomes.
🌍 Location & Work Environment
Office Type: The Weather Company's headquarters in Atlanta, GA, features a modern and collaborative work environment.
Office Location(s): 1001 Summit Blvd NE, Brookhaven, Georgia, US
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse and vibrant culture
- The city offers a range of housing options, dining, and entertainment choices
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is flexible, with core hours from 9:00 AM to 5:00 PM EST. Employees have the flexibility to work remotely on an as-needed basis.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide employees with a good work-life balance while still fostering a collaborative and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Creative problem-solving and innovation
- Communication and presentation skills
- Technical proficiency in social media management and analytics tools
- Understanding of weather-related content and trends
Application Tips:
- Highlight your experience with social media strategy development and execution
- Include specific examples of successful social media campaigns you've managed
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Social Media Strategy, Content Creation, Severe Weather Communication, Target Audience Identification, Social Media Performance Optimization, Community Engagement, Brand Monitoring, Social Media Experimentation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and technical proficiency in social media management.
🛠️ Tools & Technologies
- Hootsuite
- Buffer
- Sprout Social
- Google Analytics
- Facebook Ads Manager
- Twitter Ads
- Instagram Insights
- YouTube Analytics
- TikTok Analytics
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and optimize social media performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with ambiguous and evolving circumstances?
- Do you have a proven track record of driving business results through social media?
- Are you able to connect creative storytelling to financial outcomes?
- Do you have strong communication skills and the ability to work well under pressure?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong creative streak, excellent communication skills, and the ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing social media communication during severe weather events can be stressful and demanding
- Keeping up with the fast-changing digital ecosystem and social media trends can be challenging
- Balancing the need for innovation with the company's brand guidelines and messaging can be difficult
- Working in a hybrid environment may require additional flexibility and adaptability
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a deep understanding of the company's brand and values.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business results through social media for a weather-related company
- Similar roles in other industries may have different target audiences, content strategies, and performance metrics
- Career paths for this role may include advancement to Director or Vice President of Marketing within the company
ASSUMPTION: While this role shares similarities with other social media management positions, its unique focus on weather-related content and trends sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a social media strategy for a major weather event, such as a hurricane or winter storm
- Creating and implementing a targeted social media campaign to raise awareness about a specific weather-related issue, such as climate change or air quality
- Analyzing and optimizing social media performance to improve engagement and drive business results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Senior Manager, Social Media Manager may face in this role.
❓ Key Questions to Ask During Interview
- How does the company support employees during severe weather events, both in terms of communication and work-life balance?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does the company foster a culture of innovation and creativity within the marketing department?
- What opportunities are there for growth and advancement within the company for someone in this role?
- How does the company measure the success of its social media efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These key questions will help applicants better understand the role's responsibilities, challenges, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role
- If selected for the final round, be prepared to present a portfolio of your past social media campaigns and their results
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
