📌 Core Information
🔹 Job Title: Senior Manager Social Media Marketing (m/f/d)
🔹 Company: Flix
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site with flexible work from anywhere option
🚀 Job Overview
Key aspects of this role include:
- Managing global and local social media agencies to ensure content aligns with brand objectives and KPIs
- Setting up and optimizing ad campaigns on TikTok and Meta platforms to achieve business objectives
- Creating performance reports for organic and paid campaigns
- Developing strategies to increase performance and brand love
- Identifying opportunities for process improvements and scalable growth
ASSUMPTION: This role requires a high level of strategic thinking, project management, and analytical skills. The ideal candidate will have a strong background in social media management and a passion for staying up-to-date with the latest trends and tools.
📋 Key Responsibilities
✅ Manage global and local social media agencies to ensure content aligns with brand objectives and KPIs
✅ Set up and optimize TikTok Spark ad and Meta sponsored post campaigns to achieve business objectives
✅ Create performance reports for organic and paid campaigns
✅ Set up, monitor, and optimize social listening dashboards
✅ Develop strategies to further increase performance and brand love
✅ Identify potential for process improvements, e.g., for the crisis response process, and find new opportunities for scalable growth
✅ In exceptional cases, create, ideate, and publish creative and engaging social media content for global TikTok and Instagram accounts
ASSUMPTION: This role requires a high degree of initiative, reliability, and great analytical skills. The ideal candidate will be able to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media management
Required Skills:
- Proven experience in managing global and local social media agencies
- Strong analytical skills and data-driven mindset
- Excellent English, written and verbal communication skills
- Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, and social media tools like Emplifi
- Based in Lisbon
Preferred Skills:
- Experience with AI tools and pop culture trends
- Fluency in additional languages
ASSUMPTION: Candidates who meet 100% of the requirements are encouraged to apply, but those who think they could have an impact even though they don't meet all requirements are still encouraged to apply.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for a senior marketing role in Lisbon)
Benefits:
- 12 free Flix vouchers + 12 discount vouchers for friends and family
- Work from anywhere for up to 60 days per year
- Hybrid work model with flexibility to balance work and life
- Access to confidential 1:1 counselling, courses, and stress management for yourself and up to four family members
- Language classes, training courses, and expert-led sessions for professional growth
- Mentoring program to connect with experienced colleagues
Working Hours: Full-time, typically 40 hours per week, with flexibility to work from anywhere for up to 60 days per year
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel tech and mobility solutions
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2011, with headquarters in Munich, Germany
Company Description:
- Flix is a global travel tech leader providing sustainable and affordable travel options to more than 80 million yearly travelers in 40+ countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç.
- The company combines network planning, marketing, and pricing to enable comfortable, sustainable, and affordable travel worldwide.
- Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet and reshape the mobility sector.
Company Specialties:
- Intercity Buses
- Comfort
- Europa
- Italia
- Green Travel
- Startup
- Public Transport
- Long-Distance Coaches
- Travel-Tech
- Sustainability
- Innovation
- Technology
- Software Development
Company Website: global.flixbus.com
ASSUMPTION: Flix is a dynamic and growing company with a strong focus on innovation, sustainability, and affordable travel. The ideal candidate will be passionate about travel and technology and eager to drive change in the mobility sector.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Global Head of Social Media Marketing
Work Arrangement: Hybrid, with the option to work from anywhere for up to 60 days per year
Growth Opportunities:
- Potential to shape the global social media strategy and make a significant impact on the company's growth
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to take on additional responsibilities and advance within the marketing department
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, technology, and mobility, with the potential for significant growth and impact.
🌍 Location & Work Environment
Office Type: Hybrid, with an office-first culture and flexible work-from-anywhere options
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its historic sites, vibrant culture, and coastal location on the Tagus River
- Lisbon has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility to work from anywhere for up to 60 days per year
ASSUMPTION: Lisbon offers a unique blend of historic charm and modern innovation, making it an attractive location for professionals seeking a high quality of life and a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful social media campaigns and strategies you've implemented in the past
- Be ready to discuss your understanding of the travel industry and Flix's unique value proposition
- Research Flix's company culture and be prepared to discuss how your personal values align with the company's
ATS Keywords: Social Media Management, Global Agencies, TikTok, Meta Ads, Performance Reporting, Strategy Development, Process Improvement, Crisis Response, Pop Culture Trends, AI Tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company. Preparation and research will be key to success.
🛠️ Tools & Technologies
- Meta Business Suite
- Meta Ads Manager
- TikTok Ads Manager
- Social Media Tools (e.g., Emplifi)
- AI Tools (e.g., social media listening and analytics platforms)
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Sustainability
- Collaboration
- Ownership
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision-making?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about travel and technology, and eager to drive change in the mobility sector?
ASSUMPTION: Candidates who align with Flix's company values and work style will be most successful in this role. Self-assessment is crucial to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing global and local agencies can be complex and time-consuming
- Keeping up with the latest social media trends and algorithm changes can be challenging
- Working with cross-functional teams and stakeholders can present communication and collaboration challenges
- The hybrid work arrangement may require additional self-discipline and time management skills
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global social media management for a travel tech company
- Compared to traditional marketing roles, this position requires a strong understanding of social media trends and tools, as well as the travel industry
- Career progression in this role could lead to senior marketing or management positions within the travel tech or mobility sectors
ASSUMPTION: This role offers a unique opportunity to gain experience in global social media management for a travel tech company, with potential for significant growth and impact.
📝 Sample Projects
- Developing and executing a global social media strategy to increase brand awareness and engagement
- Managing a team of local agency partners to create and publish high-quality, on-brand content
- Optimizing ad campaigns to maximize ROI and drive business objectives
- Creating and implementing a crisis response process to ensure consistent and effective communication during unexpected events
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for social media marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the social media marketing team currently, and how can this role help address them?
- How does the company measure the success of its social media marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments or teams within the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Flix Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful social media campaigns and strategies you've implemented in the past
- Research Flix's company culture and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
