Senior Manager - Social Media Strategy

📌 Core Information

🔹 Job Title: Senior Manager - Social Media Strategy

🔹 Company: Six Flags Qiddiya City and Aquarabia

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative social media strategies
• Leading a team to create engaging content and build a strong online presence
• Analyzing performance data to optimize content and inform future strategies
• Collaborating with cross-functional teams to ensure cohesive marketing campaigns
• Managing paid social media advertising campaigns and assessing ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and their respective audiences.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies that align with Six Flags Qiddiya's marketing objectives and brand vision.

✅ Oversee daily management of social media platforms, ensuring consistent, engaging content that reflects the brand's messaging.

✅ Analyze social media performance data to optimize content and inform future strategies, ensuring continuous improvement.

✅ Collaborate with cross-functional teams, including marketing, PR, and design, to ensure a cohesive approach to promotions and campaigns.

✅ Establish and maintain a social media content calendar that incorporates timely and relevant content for various channels.

✅ Engage with followers across platforms, responding to comments and inquiries to cultivate a strong community around the brand.

✅ Monitor industry trends and competitors to remain competitive and identify new opportunities for audience engagement.

✅ Manage paid social media advertising campaigns, assessing effectiveness and return on investment (ROI).

✅ Lead and mentor social media team members, providing guidance and fostering a collaborative environment.

✅ Prepare regular reports and updates for senior management on social media performance and emerging trends.

✅ Develop partnerships and collaborate with influencers and brand advocates to drive engagement and brand loyalty.

✅ Ensure all content is in compliance with brand guidelines and legal standards.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; Master’s degree preferred.

Experience: 5-8 years of experience in social media management or digital marketing, with a proven track record in a senior role.

Required Skills:

• In-depth understanding of various social media platforms and their respective audiences.
• Strong analytical skills with the ability to interpret social media metrics and performance analytics.
• Exceptional writing and communication skills, with a knack for creating compelling content.
• Proficient in social media management and analytics tools, such as Hootsuite, Sprout Social, or similar.
• Creative thinking and problem-solving skills to craft engaging campaigns.
• Fluency in Arabic and English is essential to engage with diverse audiences.

Preferred Skills:

• Experience in the entertainment industry.
• Knowledge of the Saudi Arabian market and consumer behavior.

ASSUMPTION: Candidates with experience in managing social media teams and a strong portfolio of successful campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 25,000 - 40,000 per month, based on industry standards for a senior social media manager role in Riyadh. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to manage events or campaigns.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Six Flags Qiddiya City and Aquarabia operates in the entertainment industry, focusing on theme parks and water parks. The company is part of the larger Six Flags brand, which is known for its thrilling rides and family-friendly attractions.

Company Size: Six Flags Qiddiya City and Aquarabia is a mid-sized company with 201-500 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.

Founded: The company was founded in 2021 as part of the larger Six Flags brand, which was established in 1961. Six Flags Qiddiya City and Aquarabia is the first Six Flags park in the Middle East and is set to open in 2023.

Company Description:

• Six Flags Qiddiya City and Aquarabia is an upcoming theme park and water park located in Qiddiya, Saudi Arabia.
• The park is set to feature thrilling rides, family-friendly attractions, and live entertainment options.
• The company aims to provide an unparalleled entertainment experience for visitors from across the Middle East and beyond.

Company Specialties:

• Theme park operations
• Water park operations
• Live entertainment production
• Marketing and promotions

Company Website: sixflagsqiddiyacity.com

ASSUMPTION: Six Flags Qiddiya City and Aquarabia is a growing company with significant potential for career growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Marketing Director. The Senior Manager - Social Media Strategy will be responsible for leading the social media team and driving the company's social media strategy.

Reporting Structure: The Senior Manager - Social Media Strategy will report directly to the Marketing Director and will oversee the social media team, which may include social media coordinators and specialists.

Work Arrangement: This role is on-site, with standard office hours. However, the nature of social media management may require occasional flexibility to manage events or campaigns outside of standard business hours.

Growth Opportunities:

• As the company grows, there may be opportunities for the Senior Manager - Social Media Strategy to take on additional responsibilities or expand their team.
• With experience and success in this role, the candidate may have the opportunity to advance to a director-level position within the marketing department.
• The company's focus on innovation and continuous improvement may present opportunities for the candidate to explore new areas of interest within the organization.

ASSUMPTION: The success of the Senior Manager - Social Media Strategy will be closely tied to the overall success of the company's marketing efforts and the growth of its social media presence.

🌍 Location & Work Environment

Office Type: The company's headquarters are located in Riyadh, Saudi Arabia. The office is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): The company's main office is located in Riyadh, with additional offices planned for other locations in Saudi Arabia as the company expands.

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its modern infrastructure, cultural attractions, and vibrant business scene.
• Riyadh is centrally located in the Arabian Peninsula, making it an ideal hub for regional operations.

Work Schedule: The work schedule for this role is full-time, with standard office hours from Sunday to Thursday. However, the nature of social media management may require occasional flexibility to manage events or campaigns outside of standard business hours.

ASSUMPTION: The work environment at Six Flags Qiddiya City and Aquarabia is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and/or other senior marketing team members
• Final interview with the company's CEO or another senior executive
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Leadership and team management skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in social media management, marketing, and team leadership.
• Include specific examples of successful social media campaigns you have managed, highlighting your strategic thinking, creativity, and analytical skills.
• Demonstrate your understanding of the Saudi Arabian market and consumer behavior in your application materials.
• Prepare questions to ask the interview panel about the company's marketing strategy, social media goals, and team dynamics.

ATS Keywords: social media strategy, content creation, team leadership, marketing, analytics, Saudi Arabia, Arabic, English

ASSUMPTION: The application process for this role may be competitive, and candidates with relevant experience and a strong portfolio of successful social media campaigns will be highly competitive.

🛠️ Tools & Technologies

• Hootsuite or similar social media management platform
• Sprout Social or similar social media analytics tool
• Google Analytics
• Microsoft Office Suite
• Project management tools, such as Asana or Trello

ASSUMPTION: The candidate should be comfortable using social media management and analytics tools, as well as other software commonly used in marketing and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a team and collaborating with others to achieve shared goals?
• Do you have a strong sense of innovation and a desire to push boundaries?
• Are you committed to delivering high-quality work and continuously improving your skills and knowledge?

ASSUMPTION: Candidates who are a strong cultural fit for Six Flags Qiddiya City and Aquarabia will be highly motivated, collaborative, and results-driven, with a strong sense of innovation and a commitment to excellence.

⚠️ Potential Challenges

• The Saudi Arabian market may present unique cultural and linguistic challenges for social media management.
• The role may require occasional flexibility to manage events or campaigns outside of standard business hours.
• The company is still in its early stages, which may present challenges in terms of resources and infrastructure.
• The role may require the candidate to manage a team with varying levels of experience and expertise.

ASSUMPTION: The candidate should be comfortable working in a dynamic, fast-paced environment and be adaptable to the unique challenges and opportunities presented by the Saudi Arabian market.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in other industries, but with a focus on the entertainment sector and the unique challenges and opportunities presented by the Saudi Arabian market.
• Compared to other senior management roles, this position requires a strong focus on content creation, storytelling, and analytics, as well as leadership and team management skills.
• Career paths for this role may include advancement to a director-level position within the marketing department or transition to a similar role in another industry or sector.

ASSUMPTION: The success of the Senior Manager - Social Media Strategy will be closely tied to the overall success of the company's marketing efforts and the growth of its social media presence.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for the launch of a new theme park or attraction
• Managing a team to create engaging content for multiple social media platforms, including Facebook, Instagram, Twitter, and TikTok
• Analyzing social media performance data to optimize content and inform future strategies, ensuring continuous improvement
• Collaborating with cross-functional teams, including marketing, PR, and design, to ensure a cohesive approach to promotions and campaigns
• Managing paid social media advertising campaigns, assessing effectiveness and return on investment (ROI)

ASSUMPTION: The candidate should have experience managing social media teams and a strong portfolio of successful social media campaigns.

❓ Key Questions to Ask During Interview

• What are the company's short-term and long-term goals for its social media presence?
• How does the social media team collaborate with other departments, such as marketing, PR, and design?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: The interview process for this role will be comprehensive and focused on assessing the candidate's strategic thinking, content creation and storytelling skills, analytical skills, leadership and team management skills, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in social media management, marketing, and team leadership.
• Prepare questions to ask the interview panel about the company's marketing strategy, social media goals, and team dynamics.
• If selected for an interview, be prepared to discuss your experience managing social media teams and your approach to developing and implementing social media strategies.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.