📌 Core Information
🔹 Job Title: Senior Manager, Social Media Strategy & Innovation, contract
🔹 Company: RBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading RBC’s social media strategy and delivering innovative marketing campaigns
- Managing relationships with business leads and media planning partners
- Collaborating with agency partners, channel vendors, and design teams
- Analyzing campaign performance metrics and providing insights
- Building and leading a test & learn approach to new social media marketing activities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience managing large budgets and teams.
📋 Key Responsibilities
✅ Craft strategic social POVs to support LOBs and work with partners and agencies to bring campaigns to life
✅ Transform social data and social insights to fuel creative, content & campaigns across priority platforms
✅ Interpret marketing briefs to identify optimal and best-in-class social media solutions to deliver on business objectives
✅ Establish strong working relationships with marketing to ensure social media solutions satisfy needs and expectations
✅ Act as a Centre of Excellence and internal expert on all things social media, helping to educate and empower partners with the most effective best practices to drive business results
✅ Collaborate with the design team to ensure best-in-class delivery on all social campaign assets
✅ Build, lead, and ensure high-impact response to test & learn approach to new social media marketing activities
✅ Analyze campaign performance metrics and provide insights, learnings and recommendations to improve efficiency and effectiveness of social media campaigns to drive desired business outcomes
ASSUMPION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of marketing and advertising experience, with at least 3 years in a strategic capacity and 4 years in social media marketing
Required Skills:
- Proven experience managing large budgets and allocating dollars strategically
- Firm understanding of marketing fundamentals
- Strategic thinker with experience managing large campaigns with numerous stakeholders
- Analytical, detail-oriented nature with experience reporting on insights and campaign results
- Experience as a people manager
- Proficient in social media marketing, ad platforms, and social media channels
- Strong communication and collaboration skills
Preferred Skills:
- Experience working with cross-functional teams and agency partners
- Fluency in French or other languages
ASSUMPTION: Candidates with experience in the financial services industry may have an advantage.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Estimated, based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Competitive benefits package
- Retirement savings plans
- Employee share purchase plan
- Employee discounts and perks
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC offers a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC is a large, established organization with a strong brand and extensive resources. This role offers opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director, Social Media Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to move into a permanent role or take on additional responsibilities
- Opportunities to work on high-impact campaigns and drive business results
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers a unique opportunity to gain experience in social media strategy and innovation within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene
- Toronto has a humid continental climate with warm summers and cold winters
- The office is located in the downtown core, close to public transportation and amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break
ASSUMPTION: This role is based in Toronto, a major city with a high cost of living. Candidates should be prepared to commute to the downtown core and may need to work flexible hours to accommodate business needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the Director, Social Media Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns you've led or contributed to
- Research RBC's social media presence and provide insights on areas for improvement
- Be prepared to discuss your approach to test & learn and continuous improvement
ATS Keywords: Social Media Marketing, Campaign Planning, Analytics, Measurement, Strategic Thinking, Budget Management, People Management, Creative Development, Content Creation, Collaboration, Performance Analysis, Relationship Management, Marketing Fundamentals, Advertising, Brand Marketing, Communication
ASSUMPTION: This role requires a strong understanding of social media marketing, campaign planning, and analytics. Candidates should highlight their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Adobe Creative Suite (e.g., Photoshop, Illustrator)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in social media platforms, analytics tools, and Adobe Creative Suite. Candidates should have experience using these tools in a professional setting.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Commitment
- Respect
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with RBC's values, particularly 'Service' and 'Trust'?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on data-driven decision-making and continuous improvement?
- Are you able to balance multiple projects and priorities effectively?
- Do you have experience working with cross-functional teams and agency partners?
ASSUMPTION: Candidates should assess their fit with RBC's values and work style before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of social media trends and algorithms
- Working with tight deadlines and high-pressure situations
- Balancing strategic thinking with tactical execution
- Navigating a large, matrixed organization
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on social media strategy and innovation within the financial services industry
- Compared to other Senior Manager roles, this position offers a higher level of strategic influence and responsibility
- Career progression may involve moving into a permanent role or taking on additional responsibilities within RBC's marketing organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path before applying.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Creating and executing a targeted social media advertising campaign to drive brand awareness
- Analyzing and optimizing the performance of existing social media channels and content
- Collaborating with agency partners to create engaging and on-brand social media content
ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What opportunities are there for professional development and growth within this role?
- How does RBC support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns you've led or contributed to
- Research RBC's social media presence and provide insights on areas for improvement
- Be prepared to discuss your approach to test & learn and continuous improvement
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
