📌 Core Information
🔹 Job Title: Senior Manager, Sports & iGaming Marketing
🔹 Company: British Columbia Lottery Corporation
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing overall sports and iGaming marketing strategy
- Overseeing marketing strategy for sponsorships and related events
- Reviewing marketing landscape, trends, and competition to inform solutions
- Fostering strong relationships with cross-functional stakeholders
- Leading a team of management and professionals to deliver marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the sports and iGaming industries.
📋 Key Responsibilities
✅ Develop and implement overall sports and iGaming marketing strategy in alignment with business goals
✅ Oversee marketing strategy for sponsorships and related events, working closely with leadership and stakeholder engagement team
✅ Review marketing landscape, trends, competition, and identify systemic challenges to inform solutions
✅ Foster strong, productive, and positive relationships with cross-functional stakeholders to build understanding of customer information, industry trends, and environmental impacts from a marketing perspective
✅ Oversee marketing budget for line of business, allocate budget appropriately, develop business case investments for new initiatives, and report regularly on spending to plan, performance, and overall financial results
✅ Lead a team of management and professionals to deliver on marketing initiatives involving traditional and digital media, brand and advertising, content, experience marketing, and promotions
✅ Provide strong people leadership to marketing professionals and champion BCLC's vision, mission, and Values in Action
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to successfully manage multiple high-priority projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related discipline
Experience: 7 to 8 years of related experience, specifically including recent experience in the planning and development of large marketing campaigns
Required Skills:
- Advanced business acumen with a results-oriented focus
- Strong strategic vision and planning practices
- Advanced communication and presentation skills
- Highly self-motivated with ability to work effectively in ambiguous situations
- Exceptional team building and leadership skills
- Ability to inspire creation of innovative, high-impact strategies
- Deep understanding of sports and ability to keep current on happenings in the sports world
Preferred Skills:
- Experience in the gaming industry
- Experience in sports, iGaming, or ecommerce marketing
ASSUMPTION: Candidates should have a strong background in marketing, leadership, and project management, with a deep understanding of the sports and iGaming industries.
💰 Compensation & Benefits
Salary Range: CAD 123,334 - CAD 192,710 per year
Benefits:
- Defined benefit pension plan
- Flexible working model with 37.5-hour work week
- Professional development, including education/certification sponsorship, in-house leadership cohorts, and LinkedIn Learning
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range is based on the provided information and industry standards for similar roles. The benefits package is comprehensive and designed to support work-life integration.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 501-1,000 employees
Founded: 1985
Company Description:
- BCLC is the Province's gambling and entertainment company, whose funds generated through healthy play go back to B.C.
- BCLC manages casino, lottery, bingo, and sports betting, generating billions for the province to support essential services such as healthcare, education, and community programs.
- BCLC employees are actively involved in volunteering and fundraising for local charities.
- BCLC is committed to providing educational resources on how gambling works and helping those who need support to gamble responsibly.
Company Specialties:
- Gambling
- Lottery
- Casinos
- Bingo
- Online
- Responsible Gambling
- Government
- Entertainment
- Sports Betting
- Keno
- and eGaming
Company Website: http://www.bclc.com
ASSUMPTION: BCLC is a large, government-owned organization with a significant impact on the province of British Columbia. Its commitment to responsible gambling and community involvement is integral to its operations.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports to the Director, Marketing
Work Arrangement: Remote OK, with the option to work from one of BCLC's offices in Vancouver or Kamloops
Growth Opportunities:
- Potential to grow into a director-level role within the marketing department
- Opportunities to expand into other areas of BCLC's business, such as lottery or casino marketing
- possibility to gain experience in government relations and stakeholder engagement
ASSUMPTION: This role offers significant growth potential within BCLC's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): 2940 Virtual Way, Vancouver, BC | 74 Seymour Street W, Kamloops, BC
Geographic Context:
- Vancouver is a coastal city with a mild climate, known for its vibrant arts and culture scene, and outdoor activities
- Kamloops is an inland city with a dry climate, offering easy access to outdoor recreation and a lower cost of living than Vancouver
Work Schedule: Flexible, with a 37.5-hour work week
ASSUMPTION: The hybrid work environment allows for flexibility and work-life integration, with the option to work remotely or from one of BCLC's offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team-building skills
- Communication and presentation skills
- Industry knowledge and trends
- Cultural fit and alignment with BCLC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the sports and iGaming industries and BCLC's business
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
- Showcase your leadership and team-building skills through examples of successful projects or initiatives
ATS Keywords: Marketing strategy, sports marketing, iGaming, leadership, project management, stakeholder engagement, campaign development, digital media, brand management, advertising, content creation, experience marketing
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on cultural fit and alignment with BCLC's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Respect: Treat everyone with dignity and respect
- Integrity: Act with honesty and integrity in all aspects of our work
- Community: Contribute to the well-being of our communities
Work Style:
- Collaborative: Work together to achieve common goals
- Adaptable: Embrace change and continuous learning
- Inclusive: Foster an environment where everyone feels valued and respected
Self-Assessment Questions:
- How do you demonstrate respect for diverse perspectives and backgrounds in your work?
- How have you adapted to significant changes in your career or personal life, and what did you learn from the experience?
- How do you foster an inclusive work environment, and can you provide an example of a time when you successfully did so?
ASSUMPTION: BCLC values a respectful, inclusive, and collaborative work environment, with a strong commitment to community involvement and social responsibility.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously may be challenging
- Balancing the needs of various stakeholders, including internal teams, external partners, and the public, may require strong diplomatic skills
- Keeping up-to-date with industry trends and regulations in both the sports and iGaming industries may be demanding
- Working in a government-owned organization may have unique political and bureaucratic challenges
ASSUMPTION: This role may present unique challenges, but also offers significant opportunities for growth and impact within a large, influential organization.
📈 Similar Roles Comparison
- This role is unique in its focus on both sports and iGaming marketing, requiring a broad understanding of both industries
- Compared to other marketing manager roles, this position offers a higher level of strategic influence and cross-functional collaboration
- Career progression may differ from more traditional marketing roles, with opportunities to expand into government relations, stakeholder engagement, or other areas of BCLC's business
ASSUMPTION: This role offers a unique blend of marketing, leadership, and strategic planning responsibilities, with a focus on the sports and iGaming industries.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a major sports sponsorship, such as the Vancouver Canucks or BC Lions
- Launching a new iGaming product or feature on the PlayNow platform, including market research, user testing, and promotional campaigns
- Managing a large-scale event, such as the BC Sports Hall of Fame Induction Ceremony, including vendor management, logistics, and marketing
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the role, requiring strong leadership, project management, and marketing skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the sports and iGaming marketing teams currently, and how can this role address them?
- How does this role collaborate with other departments, such as product, operations, and player health, to ensure alignment and successful outcomes?
- What are the most important qualities and skills for someone to succeed in this role, and how do they align with my background and experiences?
- What opportunities are there for professional development and growth within this role and the broader marketing department?
- How does BCLC support work-life integration, and what resources are available to employees to maintain a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
- Showcase your leadership and team-building skills through examples of successful projects or initiatives
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
