Senior Manager, US ELIQUIS Consumer Marketing

📌 Core Information

🔹 Job Title: Senior Manager, US ELIQUIS Consumer Marketing

🔹 Company: Pfizer

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing and Market Research

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional remote work

🚀 Job Overview

Key aspects of this role include:

• Co-leading the development and execution of new patient resources and digital assets for ELIQUIS
• Participating in Ad Boards to identify opportunities to improve branded and unbranded patient resources
• Serving as Pfizer's lead for the Consumer CRM program
• Collaborating with media, agencies, and alliance partners to uncover and review data and metrics
• Supporting internal and external events, including consumer representation and sales POA meetings

ASSUMPTION: This role requires a strong background in marketing, consumer research, and project management, with a focus on driving brand performance through strategic and tactical initiatives.

📋 Key Responsibilities

✅ Co-lead (with Pfizer and BMS Alliance team members) development and execution of new Patient Resources that provide clinical support for use of ELIQUIS in appropriate patients.

✅ Participate in Ad Boards to identify opportunities to improve Branded and Unbranded patient resources available and field training for improved utilization of resources.

✅ Co-lead (with BMS counterpart) development, execution, and optimization of ELIQUIS Branded Digital assets, inclusive of enhancements to ELIQUIS.com, display, social, and related assets.

✅ Serve as Pfizer lead for the Consumer CRM program. Support strategic development, tactical execution, analysis, and optimization of both Branded and Unbranded (NTTW) CRM communications focused on supporting AFib diagnosis and driving adoption and adherence to ELIQUIS treatment in appropriate patients.

✅ Collaborate with Media/CMO on media strategy, analysis, and optimization of assigned promotional assets.

✅ Partner with Alliance counterparts and cross-functional team to uncover and review data and metrics to enhance current pieces or propose new offerings.

✅ Partner with IIS, Agencies, and Alliance partners to co-lead Consumer research projects, inclusive of DTC message development, TV pool outs, data reports, and patient studies.

✅ Analyze qualitative and quantitative data to develop a deeper sense of Consumer needs and market opportunities.

✅ Support Internal and External events identified for Branded and Unbranded (No Time to Wait) initiatives, including Consumer representation and Sales POA meetings, Internal Pfizer events, and external community-based initiatives.

✅ Champion PReP review of Consumer promotional pieces as required.

ASSUMPTION: This role requires strong analytical and strategic thinking, with the ability to translate strategy into a tactical, executable level to drive brand performance. Strong project and process management skills are also essential.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 6+ years of marketing and/or healthcare/pharmaceutical experience

Required Skills:

• Solid analytical and strategic thinking
• Strong project and process management skills
• Demonstrated initiative and ability to work effectively within an Alliance
• Demonstrated ability to successfully manage advertising and/or other agencies
• Demonstrated problem-solving and decision-making capabilities
• Excellent verbal and written communication skills
• Models Pfizer’s Values of Courage, Excellence, Equity, and Joy
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers to achieve meaningful outcomes and create business impact

Preferred Skills:

• MBA, MPH, or related graduate degree
• Sales and/or Consulting experience preferred
• Experience working in an Alliance/Copromote framework

ASSUMPTION: This role requires a strong background in marketing and healthcare, with a focus on driving brand performance through strategic and tactical initiatives. Experience working in an Alliance or co-promote framework is preferred but not required.

💰 Compensation & Benefits

Salary Range: $120,800.00 - $201,400.00 per year

Benefits:

• 401(k) Plan
• Paid Vacation
• Paid Holiday
• Paid Personal Days
• Paid Caregiver Leave
• Paid Parental Leave
• Paid Medical Leave
• Health Benefits

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with some flexibility

ASSUMPTION: The salary range provided is based on the location of hire and may vary depending on the specific location and business needs. Benefits are subject to change and may vary based on the location of hire and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, manufactures, and markets innovative medicines and vaccines. With a rich history dating back to 1849, Pfizer has a strong commitment to improving health and well-being at every stage of life.

Company Size: Pfizer is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: 1849, in New York, United States

Company Description:

• Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
• The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
• Pfizer's portfolio includes medicines and vaccines that fight some of the world's most threatening diseases.

Company Specialties:

• Pharmaceutical Manufacturing
• Biopharmaceuticals
• Vaccines
• Medicines
• Healthcare Services

Company Website: https://www.pfizer.com/?source=Linkedin

ASSUMPTION: Pfizer's large size and global presence offer numerous opportunities for career growth and development, as well as the chance to work on a wide range of innovative medicines and vaccines.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and decision-making.

Reporting Structure: The Senior Manager, US ELIQUIS Consumer Marketing reports directly to the ELIQUIS Consumer Team Lead.

Work Arrangement: This role is based in New York, New York, with occasional travel to the Pfizer headquarters or the Alliance co-located office in New Brunswick, New Jersey. Some travel is required for research, consumer team-led local media events, conferences, and business meetings.

Growth Opportunities:

• Pfizer offers a range of growth opportunities, including internal promotions, new roles, and development programs.
• The company's large size and global presence provide ample opportunities for career advancement.
• This role offers the chance to work on a high-performing brand and gain experience in a fast-paced, competitive environment.

ASSUMPTION: This role provides an excellent opportunity for career growth and development within Pfizer's marketing and consumer research teams.

🌍 Location & Work Environment

Office Type: Pfizer's headquarters is a modern, collaborative workspace with a mix of open and private offices, as well as shared spaces for team meetings and events.

Office Location(s): New York, New York, United States, with occasional travel to New Brunswick, New Jersey, United States

Geographic Context:

• New York City is a major global hub for the pharmaceutical industry, providing ample opportunities for networking and professional development.
• The city offers a diverse range of cultural, recreational, and dining options, as well as easy access to public transportation and international airports.
• New York City has a humid subtropical climate, with warm summers and cold winters, and is known for its four distinct seasons.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with some flexibility for remote work

ASSUMPTION: The work environment at Pfizer's headquarters is collaborative, innovative, and fast-paced, with a strong focus on driving brand performance and improving patient outcomes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth phone or video interview with the hiring manager and/or team members
• On-site or virtual final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to work effectively within an Alliance structure
• Strong project and process management skills
• Excellent communication and collaboration skills
• Demonstrated ability to manage advertising and other agencies
• Alignment with Pfizer's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing, consumer research, and project management experience.
• Be prepared to discuss your experience working in an Alliance or co-promote framework, if applicable.
• Demonstrate your understanding of the ELIQUIS brand and its market position.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: Marketing, Consumer Research, Project Management, Alliance, Co-promote, Brand Management, CRM, Digital Marketing, Strategic Thinking, Problem Solving, Communication, Collaboration

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work effectively within an Alliance structure. Candidates should be prepared to discuss their relevant experience and provide examples of their accomplishments in these areas.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., SPSS, R)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, as well as experience with project management, CRM, marketing automation, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Courage
• Excellence
• Equity
• Joy

Work Style:

• Collaborative and innovative
• Fast-paced and results-driven
• Focused on driving brand performance and improving patient outcomes
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working within an Alliance structure and managing cross-functional teams?
• Do you have a proven track record of driving brand performance and improving patient outcomes?
• Are you committed to Pfizer's values of Courage, Excellence, Equity, and Joy?

ASSUMPTION: Candidates should assess their fit with Pfizer's values and work style, as well as their comfort working within an Alliance structure and managing cross-functional teams.

⚠️ Potential Challenges

• Working in a fast-paced, competitive environment with a comprehensive marketing plan promoting multiple indications and reaching multiple stakeholders across channels
• Managing relationships with Alliance partners and cross-functional teams
• Balancing the demands of a high-performing brand with the need to optimize resources and assets
• Navigating a large, global organization with a complex reporting structure

ASSUMPTION: This role requires strong project management, communication, and collaboration skills, as well as the ability to work effectively within an Alliance structure and manage cross-functional teams.

📈 Similar Roles Comparison

• This role is unique in its focus on consumer marketing and patient support for a high-performing brand in the oral anticoagulant category.
• Similar roles in the pharmaceutical industry may focus on different therapeutic areas or brand portfolios, but all require strong marketing, consumer research, and project management skills.
• Career paths in this field may include progression to director or vice president roles within marketing or consumer research, as well as opportunities to transition into other functional areas, such as sales or business development.

ASSUMPTION: This role offers an excellent opportunity for career growth and development within Pfizer's marketing and consumer research teams, with potential for progression to director or vice president roles or transition to other functional areas.

📝 Sample Projects

• Development and execution of new patient resources and digital assets for ELIQUIS, including enhancements to ELIQUIS.com, display, social, and related assets
• Participation in Ad Boards to identify opportunities to improve branded and unbranded patient resources and field training for improved utilization of resources
• Co-leadership of Consumer research projects, inclusive of DTC message development, TV pool outs, data reports, and patient studies

ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and work style of the ELIQUIS Consumer Team?
• How does this role fit into the broader marketing and consumer research strategy for ELIQUIS?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pfizer support the professional development and career growth of its employees?
• What are the key challenges and opportunities facing the ELIQUIS brand in the next 1-3 years?

ASSUMPTION: These key questions are designed to help candidates assess their fit with the role, team, and company, as well as gain insights into the brand's strategic direction and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, consumer research, and project management experience.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
• If selected for an interview, be prepared to discuss your experience working in an Alliance or co-promote framework, if applicable.
• Follow up with the hiring manager or talent acquisition team within 48 hours of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.