📌 Core Information
🔹 Job Title: Senior Manager, Vision Care Marketing (B2B)
🔹 Company: VSP Vision Care
🔹 Location: Remote CA - R1
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading and overseeing marketing strategy development and integration to meet VSP's business objectives
- Driving client acquisition and retention through effective marketing strategies and campaigns
- Managing and leading teams to support all SBUs and focused on developing marketing strategy in support of sales and enterprise goals
- Collaborating with cross-functional teams, vendors, and business partners to achieve goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive results across multiple channels and stakeholders.
📋 Key Responsibilities
✅ Lead and oversee the development, delivery, and integration of marketing strategy, advertising, and communications to meet VSP’s short- and long-range business objectives
✅ Responsible for leading strategy and teams that support all SBUs and focused on developing marketing strategy in support of sales and enterprise goals, including client acquisition, retention, customer experience, automation, operations, driving clients to the core, influencing member utilization, and supply chain purchases
✅ Responsible for the development and execution of effective and integrated marketing strategy, advertising, and communication plans for the B2B audience segments, channels, LOBs, key initiatives, and corporate projects; ensure strategies align with the Vision Care brand, purpose, health-focused company, and support enterprise goals; cascade into team-level deliverables
✅ Lead brand media and demand generation campaigns to ensure strategies are designed to grow clients and revenue for Vision Care sales channels, plus support revenue generation growth initiatives
✅ Support the execution and implementation of B2B marketing operations, automation tools, systems, and best practices in order to become a modern marketing organization
✅ Lead B2B marketing strategy to drive communication tactics and channels for acquisition, retention, upsell, customer experience/lifecycle nurturing, sales channels, LOBs, key initiatives, new products, special offers/rebates; contribute toward increased client and broker satisfaction
✅ Oversee B2B data team representatives and collaborate with insights team and agency
✅ Participate in B2B marketing data and governance stakeholder groups to shape data collection, definitions, storage, and use of data; ensure marketing efforts are measured and reported
✅ Work with executive sponsors and key stakeholders to shape and improve a personalized client experience around marketing, content, vsp.com, virtual trade shows, website enhancements, and other customer experience/lifecycle initiatives
✅ Develop, manage, and monitor significant media campaign/agency with more than $5 million project budgets
✅ Ensure effective communications are maintained within the unit and externally
✅ Evaluate workflow processes for efficiency and speed to market, recommend and implement procedural and systems changes to deliver legendary service to the department’s customers
ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and project management skills to successfully oversee multiple projects and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or equivalent experience
Experience: Minimum of three years of management experience with responsibilities for hiring, training, assigning work, and managing performance of direct reports
Required Skills:
- Proven experience leading a team through the development and execution of multiple, simultaneous projects and complex integrated campaigns, with multiple vendors, business partners, and significant budgets; advanced understanding and experience in the application of marketing strategies, advertising, and digital techniques
- Experience working with and managing multiple outside vendors/agencies; strong vendor relations and negotiation skills
- Proven analytical, problem-solving, and negotiation skills and ability to understand and articulate financial returns on marketing investments; ability to perform detailed analysis of data, oversee assigned tasks and projects, make informed decisions, and meet tight deadlines
- Familiarity with marketing automation, CRM, content tools, and marketing technology
- Superior written, verbal, and platform communication skills
- Demonstrated project management experience; proven ability to develop, work against, and meet tight and aggressive deadlines and goals
- Ability to work with individuals from all levels of the organization, including Board and executive committee collaboration
- Regularly exercises discretion and independent judgment in the performance of his/her job duties
Preferred Skills:
- Digital marketing experience
ASSUMPTION: This role requires a strong background in B2B marketing, team leadership, and project management to successfully drive marketing strategies and campaigns that support VSP's business objectives.
💰 Compensation & Benefits
Salary Range: $94,500.00 - $152,250.00
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on vision care and eyewear
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing manager role in the United States. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on vision care and benefits
Company Size: 1,001-5,000 employees
Founded: 1955
Company Description:
- VSP Vision Care is the leading provider of vision care and coverage, committed to providing superior eye care and services that create members for life
- The company offers a wide range of vision benefits, including eye exams, glasses, and contact lenses, as well as access to a network of independent eye care professionals
- VSP Vision Care is dedicated to improving eye health and wellness, and supports various charity care and community outreach programs
Company Specialties:
- Vision Benefits
- Eye Health Management
- Charity Care and Community Outreach
- Health-Focused Vision Care
- Government Market Solutions
Company Website: http://www.vsp.com
ASSUMPTION: VSP Vision Care is a well-established company with a strong focus on employee well-being and work-life balance, as evidenced by their comprehensive benefits package and commitment to community involvement.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and has direct reports, including marketing managers and specialists
Work Arrangement: Remote (Telecommute) with flexibility for on-site work as needed
Growth Opportunities:
- Potential career progression into a vice president or director role within the marketing department
- Opportunities to lead cross-functional projects and collaborate with other departments to drive enterprise-wide initiatives
- possibility to gain experience in a large, established organization and contribute to its continued success
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote with occasional on-site work required
Office Location(s): Rancho Cordova, CA (headquarters)
Geographic Context:
- The role is based in the United States, with a focus on the B2B market
- The remote work arrangement allows for flexibility and a better work-life balance
- The company's headquarters is located in Rancho Cordova, California, with additional offices across the United States
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role provides a good balance between work and personal life, while still allowing for collaboration and communication with the team and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Behavioral and situational interview with the hiring manager
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Project management and organizational skills
- Communication and presentation skills
- Industry knowledge and understanding of B2B marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with B2B marketing, team leadership, and project management
- Research VSP Vision Care and the vision care industry to demonstrate your understanding of the business and market trends
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
ATS Keywords: B2B Marketing, Advertising, Communications, Project Management, Data Analysis, Vendor Management, Digital Marketing, CRM, Content Tools, Marketing Automation, Negotiation Skills, Team Leadership, Client Acquisition, Customer Experience, Campaign Management, Strategic Planning, Vision Care, Insurance
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Advertising platforms (e.g., Google Ads, LinkedIn Ads)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as they are used to develop, execute, and measure marketing strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on delivering exceptional customer experiences and exceeding customer expectations
- Integrity: Act with honesty, transparency, and fairness in all aspects of work
- Collaboration: Work together to achieve common goals and drive success
- Innovation: Embrace change and continuously seek new and better ways to improve and grow
- Accountability: Take responsibility for one's actions and deliver on commitments
Work Style:
- Results-driven: Focus on achieving outcomes and driving business impact
- Data-informed: Use data and analytics to guide decision-making and strategy
- Adaptable: Embrace change and pivot as needed to meet business objectives
- Collaborative: Work effectively with cross-functional teams and stakeholders to achieve common goals
- Customer-focused: Prioritize customer needs and preferences in all aspects of work
Self-Assessment Questions:
- Do you have a proven track record of driving results through B2B marketing campaigns?
- Are you comfortable leading and managing teams through complex projects and campaigns?
- Do you have strong analytical and problem-solving skills, with the ability to make data-driven decisions?
- Are you able to work effectively in a remote work environment, with a high degree of independence and self-motivation?
- Do you share VSP Vision Care's commitment to customer-centricity, integrity, collaboration, innovation, and accountability?
ASSUMPTION: A strong cultural fit with VSP Vision Care's values and work style is essential for success in this role, as the company places a high emphasis on employee engagement, collaboration, and a positive work environment.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, with tight deadlines and significant budgets
- Collaborating effectively with cross-functional teams, vendors, and business partners to achieve common goals
- Adapting to changes in the market, business priorities, and stakeholder needs
- Balancing the demands of a remote work arrangement with the need for regular communication and collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other senior marketing manager roles, this position has a broader scope, with responsibilities for multiple business units and a larger budget
- Unlike some roles in the industry, this position focuses primarily on the B2B market, with a focus on client acquisition, retention, and customer experience
- Career progression in this role may lead to opportunities in other departments or within the marketing function, depending on the individual's skills and interests
ASSUMPTION: This role offers a unique blend of strategic, leadership, and project management responsibilities, with a focus on driving business impact through effective marketing strategies and campaigns.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive client acquisition and retention for a new product launch
- Leading a team to create and implement a customer experience improvement initiative, including customer journey mapping, touchpoint optimization, and customer feedback integration
- Managing a significant media campaign with a budget of over $5 million, including vendor selection, negotiation, and campaign execution
ASSUMPTION: These sample projects illustrate the strategic, leadership, and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the B2B audience, and how this role will contribute to its evolution?
- How does the marketing department collaborate with other departments, such as sales, product, and operations, to drive enterprise-wide initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VSP Vision Care support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your past marketing campaigns, their outcomes, and the lessons you learned
- Prepare for interviews by researching VSP Vision Care and the vision care industry, and be ready to discuss your experience with B2B marketing, team leadership, and project management
- If selected for the final interview, be prepared to present a strategic marketing plan for a hypothetical product or service, demonstrating your ability to develop and execute effective marketing strategies and campaigns
- Follow up with the hiring manager within one week of your final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
