Senior Manager, Web Strategy
Vasion
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Senior Manager, Web Strategy
🔹 Company: Vasion
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Web Strategy at Vasion, you will lead and execute a comprehensive strategy to build the company's digital presence. This role is responsible for overseeing the program and strategy of Vasion's websites, focusing on optimization, performance, lead generation, and customer journeys. You will work closely with cross-functional teams to ensure the website is fully integrated with all marketing initiatives and supports the company's global go-to-market efforts.
ASSUMPTION: Based on the job description, this appears to be a senior-level digital marketing role within a technology company, responsible for the strategic leadership and execution of the company's web presence.
---
📋 Key Responsibilities
✅ Develop and implement a holistic global website strategy aligned with the company's business objectives
✅ Oversee website architecture, design, and functionality to ensure a seamless user experience across all devices and regions
✅ Lead the optimization of conversion rates and key performance indicators (KPIs) such as engagement, lead generation, and customer acquisition
✅ Ensure websites reflect the company's brand messaging, product offerings, and customer journey goals
✅ Lead global initiatives to bring website properties together, establishing governance, standards, and benchmarks
✅ Collaborate with demand generation, content, SEO, product marketing, and other stakeholders to integrate websites with all marketing campaigns
✅ Partner with design, UX/UI teams to continuously improve website design and user flows
✅ Lead all SEO efforts to drive organic traffic growth and advise on content strategies
✅ Monitor website performance, implement A/B testing, and use data-driven insights to drive continuous improvements
✅ Lead and mentor a high-performing team of web marketers and developers
✅ Manage the website marketing budget and external partners/vendors
ASSUMPTION: The job description covers a comprehensive set of responsibilities for a senior-level web strategy role, including strategy development, technical oversight, cross-functional collaboration, performance optimization, team leadership, and budget management.
---
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field
Experience: 8+ years of experience in digital marketing, with a strong focus on website strategy, user experience, and performance optimization
Skills: Proven leadership experience, in-depth knowledge of SEO, SEM, CMS, and marketing automation tools, strong analytical skills, expertise in website optimization, A/B testing, personalization, and UX/UI best practices, excellent communication and project management skills
ASSUMPTION: The qualifications outlined in the job description are standard for a senior-level web strategy role, requiring a combination of educational background, extensive digital marketing experience, specialized technical skills, and strong leadership and analytical capabilities.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Flexible work environment, discretionary vacation bonus, flexible paid time off, paid parental leave, competitive pay, a full suite of traditional benefits, training/advancement opportunities, 401k with company-match, mental health wellness support, financial wellness education, and various headquarter/office perks
ASSUMPTION: Based on the company's description of its benefits package, the compensation for this role is likely competitive within the local market and industry standards for a senior-level digital marketing position.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Vasion is a technology company, offering software and services in the digital printing and document management space. It appears to be an established and growing organization.
Company Size: Not specified, but the comprehensive benefits package and global initiatives suggest a mid-sized to large enterprise.
Company Stage: Likely in a growth or mature stage, based on the scope of responsibilities and the need for a seasoned web strategy leader.
ASSUMPTION: While the company's exact market position and size are not clearly stated, the details provided indicate that Vasion is an established and growing technology company.
---
📊 Role Analysis
Career Level: Senior-level, with 8+ years of experience required
Reporting Structure: Likely reports to a marketing or digital leadership role, with responsibility for managing a team of web marketers and developers
Team Size/Composition: Not specified, but the team leadership aspect suggests managing a small to medium-sized team
Growth Opportunities: This senior-level role offers opportunities for professional development and advancement within the company's marketing and digital strategy functions.
ASSUMPTION: The job description implies this is a senior-level position with clear team leadership responsibilities, suggesting potential for career growth and advancement within the organization.
---
🌍 Location & Work Environment
Office Type: Based in Lehi, Utah, with a flexible work environment that may include a mix of in-office and remote work.
Geographic Context: Lehi, Utah is part of the greater Salt Lake City metropolitan area, a prominent tech hub in the western United States with a relatively low cost of living compared to other major tech centers.
Work Schedule: Not explicitly stated, but likely a standard full-time schedule with the flexibility mentioned.
Regional Considerations: The Lehi, Utah location provides access to a skilled technology workforce and a thriving business environment, which may be attractive to candidates.
ASSUMPTION: The job description suggests a flexible work environment with both in-office and remote work options, which is becoming increasingly common in the technology industry.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the leadership team.
Key Assessment Areas: Employers will likely evaluate candidates' strategic thinking, technical web expertise, leadership abilities, cross-functional collaboration skills, and data-driven decision-making.
Application Tips: Applicants should highlight their relevant digital marketing experience, particularly in website strategy, optimization, and performance management. Showcasing strong communication, project management, and team leadership skills will also be important.
ATS Keywords: Relevant keywords to include in application materials may include "web strategy," "digital marketing," "SEO," "CMS," "user experience," "A/B testing," "performance optimization," and "team management."
ASSUMPTION: The typical interview process and assessment areas are based on industry standards for senior-level digital marketing roles, though the specific steps may vary by company.
---
🛠️ Tools & Technologies
The job description mentions familiarity with HTML, CSS, JavaScript, Google Analytics, HubSpot, and other web development and marketing automation tools. Candidates should be prepared to discuss their experience with these and other relevant technologies.
ASSUMPTION: The tools and technologies listed are standard for a senior-level web strategy role, but the job description may not encompass the full breadth of tools the company uses.
---
👔 Cultural Fit Considerations
Company Values: Vasion's core values, as mentioned in the job description, include being "Action Owners," "Candor Seekers," "Relationship Builders," and "Storytellers." These values suggest a culture that values accountability, transparency, collaboration, and creativity.
Work Style: The role requires the ability to thrive in a fast-paced, dynamic environment with shifting priorities, indicating a collaborative, agile, and adaptable work style.
Self-Assessment: Applicants should consider whether they are comfortable with a high-performance, data-driven environment that values continuous improvement and mentorship.
ASSUMPTION: The company's core values and the work style required for this role provide insights into the organizational culture, though additional research may be needed to fully assess cultural fit.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including overseeing global website strategy, leading cross-functional initiatives, and managing a team, may present challenges for candidates who are not comfortable with the scale and complexity of this senior-level role. Additionally, the need to continuously optimize website performance and user experience while supporting global marketing efforts could require a significant time commitment and adaptability to shifting priorities.
ASSUMPTION: The potential challenges outlined are based on the comprehensive nature of the job responsibilities and the senior-level nature of the role, but the actual challenges may vary depending on the candidate's experience and the specific company context.
---
📈 Similar Roles Comparison
This Senior Manager, Web Strategy role is similar to other senior-level digital marketing or web leadership positions, such as Head of Digital Marketing, Director of Digital Strategy, or VP of Digital Experience. These roles typically involve overseeing the strategic direction and execution of a company's online presence, with a focus on website optimization, performance management, and cross-functional collaboration. The key differentiator for this role is the global scope and the emphasis on building a cohesive web strategy across Vasion's international properties.
ASSUMPTION: The comparison to similar roles in the industry is based on typical career progression and responsibilities for senior-level digital marketing positions, though the specific focus and scope may vary by company.
---
📝 Sample Projects
Examples of projects or tasks that a Senior Manager of Web Strategy at Vasion may work on include:
- Developing a comprehensive global website strategy and roadmap to support the company's business objectives
- Overseeing the redesign and migration of Vasion's main website to a new content management system (CMS)
- Implementing a website personalization program to improve lead generation and conversion rates
- Spearheading an SEO initiative to improve organic search visibility and drive more qualified traffic
- Leading the integration of the company's website with its marketing automation and CRM platforms
- Launching a series of A/B tests to optimize key user flows and conversion points on the website
- Mentoring and developing the web marketing team to foster a culture of continuous improvement
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description, but the actual work will depend on the company's specific needs and priorities.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Vasion's web properties and the primary goals for this role?
2. How does the web strategy team collaborate with other marketing and product functions within the organization?
3. What are the key performance metrics and KPIs that you use to measure the success of the web strategy initiatives?
4. Can you describe the team structure and the professional development opportunities for the web marketing team members?
5. How does Vasion approach website localization and optimization for its global audience?
6. What are the most significant challenges you anticipate the new web strategy leader will need to address in the first 6-12 months?
ASSUMPTION: These interview questions are designed to help candidates better understand the specific priorities, challenges, and growth opportunities related to this role. The actual questions may need to be adapted based on the interview context.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Manager, Web Strategy opportunity at Vasion, applicants should:
1. Thoroughly review the job description and note any key requirements or preferred qualifications.
2. Reflect on how their existing digital marketing experience, leadership skills, and technical expertise align with the role's responsibilities.
3. Tailor their resume and cover letter to highlight relevant achievements, problem-solving abilities, and a strong customer-centric mindset.
4. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the company's web initiatives.
5. Research Vasion's website, products, and market position to understand the broader context and be ready to discuss how they can contribute to the company's growth.
6. Review the company's core values and culture to assess personal fit and be prepared to discuss how they embody these qualities.
7. Follow up promptly after each interview stage to maintain momentum and express continued interest in the role.
By taking these proactive steps, applicants can position themselves as strong contenders for this Senior Manager, Web Strategy role at Vasion.
🔹 Job Title: Senior Manager, Web Strategy
🔹 Company: Vasion
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Web Strategy at Vasion, you will lead and execute a comprehensive strategy to build the company's digital presence. This role is responsible for overseeing the program and strategy of Vasion's websites, focusing on optimization, performance, lead generation, and customer journeys. You will work closely with cross-functional teams to ensure the website is fully integrated with all marketing initiatives and supports the company's global go-to-market efforts.
ASSUMPTION: Based on the job description, this appears to be a senior-level digital marketing role within a technology company, responsible for the strategic leadership and execution of the company's web presence.
---
📋 Key Responsibilities
✅ Develop and implement a holistic global website strategy aligned with the company's business objectives
✅ Oversee website architecture, design, and functionality to ensure a seamless user experience across all devices and regions
✅ Lead the optimization of conversion rates and key performance indicators (KPIs) such as engagement, lead generation, and customer acquisition
✅ Ensure websites reflect the company's brand messaging, product offerings, and customer journey goals
✅ Lead global initiatives to bring website properties together, establishing governance, standards, and benchmarks
✅ Collaborate with demand generation, content, SEO, product marketing, and other stakeholders to integrate websites with all marketing campaigns
✅ Partner with design, UX/UI teams to continuously improve website design and user flows
✅ Lead all SEO efforts to drive organic traffic growth and advise on content strategies
✅ Monitor website performance, implement A/B testing, and use data-driven insights to drive continuous improvements
✅ Lead and mentor a high-performing team of web marketers and developers
✅ Manage the website marketing budget and external partners/vendors
ASSUMPTION: The job description covers a comprehensive set of responsibilities for a senior-level web strategy role, including strategy development, technical oversight, cross-functional collaboration, performance optimization, team leadership, and budget management.
---
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field
Experience: 8+ years of experience in digital marketing, with a strong focus on website strategy, user experience, and performance optimization
Skills: Proven leadership experience, in-depth knowledge of SEO, SEM, CMS, and marketing automation tools, strong analytical skills, expertise in website optimization, A/B testing, personalization, and UX/UI best practices, excellent communication and project management skills
ASSUMPTION: The qualifications outlined in the job description are standard for a senior-level web strategy role, requiring a combination of educational background, extensive digital marketing experience, specialized technical skills, and strong leadership and analytical capabilities.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Flexible work environment, discretionary vacation bonus, flexible paid time off, paid parental leave, competitive pay, a full suite of traditional benefits, training/advancement opportunities, 401k with company-match, mental health wellness support, financial wellness education, and various headquarter/office perks
ASSUMPTION: Based on the company's description of its benefits package, the compensation for this role is likely competitive within the local market and industry standards for a senior-level digital marketing position.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Vasion is a technology company, offering software and services in the digital printing and document management space. It appears to be an established and growing organization.
Company Size: Not specified, but the comprehensive benefits package and global initiatives suggest a mid-sized to large enterprise.
Company Stage: Likely in a growth or mature stage, based on the scope of responsibilities and the need for a seasoned web strategy leader.
ASSUMPTION: While the company's exact market position and size are not clearly stated, the details provided indicate that Vasion is an established and growing technology company.
---
📊 Role Analysis
Career Level: Senior-level, with 8+ years of experience required
Reporting Structure: Likely reports to a marketing or digital leadership role, with responsibility for managing a team of web marketers and developers
Team Size/Composition: Not specified, but the team leadership aspect suggests managing a small to medium-sized team
Growth Opportunities: This senior-level role offers opportunities for professional development and advancement within the company's marketing and digital strategy functions.
ASSUMPTION: The job description implies this is a senior-level position with clear team leadership responsibilities, suggesting potential for career growth and advancement within the organization.
---
🌍 Location & Work Environment
Office Type: Based in Lehi, Utah, with a flexible work environment that may include a mix of in-office and remote work.
Geographic Context: Lehi, Utah is part of the greater Salt Lake City metropolitan area, a prominent tech hub in the western United States with a relatively low cost of living compared to other major tech centers.
Work Schedule: Not explicitly stated, but likely a standard full-time schedule with the flexibility mentioned.
Regional Considerations: The Lehi, Utah location provides access to a skilled technology workforce and a thriving business environment, which may be attractive to candidates.
ASSUMPTION: The job description suggests a flexible work environment with both in-office and remote work options, which is becoming increasingly common in the technology industry.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the leadership team.
Key Assessment Areas: Employers will likely evaluate candidates' strategic thinking, technical web expertise, leadership abilities, cross-functional collaboration skills, and data-driven decision-making.
Application Tips: Applicants should highlight their relevant digital marketing experience, particularly in website strategy, optimization, and performance management. Showcasing strong communication, project management, and team leadership skills will also be important.
ATS Keywords: Relevant keywords to include in application materials may include "web strategy," "digital marketing," "SEO," "CMS," "user experience," "A/B testing," "performance optimization," and "team management."
ASSUMPTION: The typical interview process and assessment areas are based on industry standards for senior-level digital marketing roles, though the specific steps may vary by company.
---
🛠️ Tools & Technologies
The job description mentions familiarity with HTML, CSS, JavaScript, Google Analytics, HubSpot, and other web development and marketing automation tools. Candidates should be prepared to discuss their experience with these and other relevant technologies.
ASSUMPTION: The tools and technologies listed are standard for a senior-level web strategy role, but the job description may not encompass the full breadth of tools the company uses.
---
👔 Cultural Fit Considerations
Company Values: Vasion's core values, as mentioned in the job description, include being "Action Owners," "Candor Seekers," "Relationship Builders," and "Storytellers." These values suggest a culture that values accountability, transparency, collaboration, and creativity.
Work Style: The role requires the ability to thrive in a fast-paced, dynamic environment with shifting priorities, indicating a collaborative, agile, and adaptable work style.
Self-Assessment: Applicants should consider whether they are comfortable with a high-performance, data-driven environment that values continuous improvement and mentorship.
ASSUMPTION: The company's core values and the work style required for this role provide insights into the organizational culture, though additional research may be needed to fully assess cultural fit.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including overseeing global website strategy, leading cross-functional initiatives, and managing a team, may present challenges for candidates who are not comfortable with the scale and complexity of this senior-level role. Additionally, the need to continuously optimize website performance and user experience while supporting global marketing efforts could require a significant time commitment and adaptability to shifting priorities.
ASSUMPTION: The potential challenges outlined are based on the comprehensive nature of the job responsibilities and the senior-level nature of the role, but the actual challenges may vary depending on the candidate's experience and the specific company context.
---
📈 Similar Roles Comparison
This Senior Manager, Web Strategy role is similar to other senior-level digital marketing or web leadership positions, such as Head of Digital Marketing, Director of Digital Strategy, or VP of Digital Experience. These roles typically involve overseeing the strategic direction and execution of a company's online presence, with a focus on website optimization, performance management, and cross-functional collaboration. The key differentiator for this role is the global scope and the emphasis on building a cohesive web strategy across Vasion's international properties.
ASSUMPTION: The comparison to similar roles in the industry is based on typical career progression and responsibilities for senior-level digital marketing positions, though the specific focus and scope may vary by company.
---
📝 Sample Projects
Examples of projects or tasks that a Senior Manager of Web Strategy at Vasion may work on include:
- Developing a comprehensive global website strategy and roadmap to support the company's business objectives
- Overseeing the redesign and migration of Vasion's main website to a new content management system (CMS)
- Implementing a website personalization program to improve lead generation and conversion rates
- Spearheading an SEO initiative to improve organic search visibility and drive more qualified traffic
- Leading the integration of the company's website with its marketing automation and CRM platforms
- Launching a series of A/B tests to optimize key user flows and conversion points on the website
- Mentoring and developing the web marketing team to foster a culture of continuous improvement
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description, but the actual work will depend on the company's specific needs and priorities.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Vasion's web properties and the primary goals for this role?
2. How does the web strategy team collaborate with other marketing and product functions within the organization?
3. What are the key performance metrics and KPIs that you use to measure the success of the web strategy initiatives?
4. Can you describe the team structure and the professional development opportunities for the web marketing team members?
5. How does Vasion approach website localization and optimization for its global audience?
6. What are the most significant challenges you anticipate the new web strategy leader will need to address in the first 6-12 months?
ASSUMPTION: These interview questions are designed to help candidates better understand the specific priorities, challenges, and growth opportunities related to this role. The actual questions may need to be adapted based on the interview context.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Manager, Web Strategy opportunity at Vasion, applicants should:
1. Thoroughly review the job description and note any key requirements or preferred qualifications.
2. Reflect on how their existing digital marketing experience, leadership skills, and technical expertise align with the role's responsibilities.
3. Tailor their resume and cover letter to highlight relevant achievements, problem-solving abilities, and a strong customer-centric mindset.
4. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the company's web initiatives.
5. Research Vasion's website, products, and market position to understand the broader context and be ready to discuss how they can contribute to the company's growth.
6. Review the company's core values and culture to assess personal fit and be prepared to discuss how they embody these qualities.
7. Follow up promptly after each interview stage to maintain momentum and express continued interest in the role.
By taking these proactive steps, applicants can position themselves as strong contenders for this Senior Manager, Web Strategy role at Vasion.