Senior Manager, Weddings Marketing - SWA

📌 Core Information

🔹 Job Title: Senior Manager, Weddings Marketing - SWA

🔹 Company: IHG Hotels & Resorts

🔹 Location: India

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic direction and growth of the weddings segment
• Developing and implementing comprehensive marketing strategies
• Managing branding and content development for weddings offerings
• Overseeing multi-channel marketing campaigns to drive awareness and lead generation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive measurable results in the competitive weddings market.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy for the wedding segment, taking ownership of the weddings marketing Business Plan and outlining key marketing initiatives for growth in line with overall company goals.

✅ Lead and manage end-to-end projects involving dedicated wedding-related branding, channels, and content development, such as microsites or websites, landing pages, and social media profiles to build a robust online presence for the company's wedding offerings.

✅ Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR, and events.

✅ Monitor and evaluate the effectiveness of marketing campaigns/initiatives, adjusting strategies to optimize results, and report to key stakeholders.

✅ Define and maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.), and third-party platforms to boost visibility and promote the weddings business.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Master's and/or Bachelor's Degree in Hospitality, Business Administration, Marketing, Communications, or an equivalent combination of education and work-related experience.

Experience: ~10-15 years of progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies, and campaign deployment. Experience in luxury hospitality is preferred but not compulsory.

Required Skills:

• Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, rollout, and measurement
• Demonstrated project management skills in organizing, planning, and executing large-size projects
• Must possess superior problem-solving skills combined with stakeholder management and team leadership skills

Preferred Skills:

• Knowledge of channels and experience in driving digital media strategies including social
• Prior exposure to the Indian wedding industry landscape
• Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies
• Demonstrated communication skills including ability to influence and ability to build and maintain internal & external relationships

ASSUMPTION: Candidates with a strong background in luxury hospitality or a related field, along with a proven track record in marketing and campaign management, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior manager role in the hospitality sector in India)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global exposure and experience

Working Hours: Full-time position with standard working hours, flexibility may be available based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.

Company Size: 10,001+ employees. Working at IHG offers a large, diverse, and dynamic work environment with ample opportunities for growth and development.

Founded: 2003. IHG was founded with a vision to create great hotels guests love and provide exceptional service.

Company Description:

• IHG Hotels & Resorts operates a portfolio of 19 hotel brands, including Six Senses, Regent, InterContinental, Vignette Collection, Kimpton, Hotel Indigo, voco, HUALUXE, Crowne Plaza, EVEN, Holiday Inn, Garner, avid, Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites, Iberostar Beachfront Resorts, and IHG One Rewards, one of the world's largest hotel loyalty programmes.
• IHG has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties.
• IHG is committed to providing True Hospitality for Good, focusing on sustainability, community investment, and responsible business practices.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• and Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a well-established hospitality company with a strong global presence and a commitment to sustainability and responsible business practices.

📊 Role Analysis

Career Level: Senior Manager. This role offers a high level of responsibility and autonomy, with the opportunity to drive strategic initiatives and lead a team.

Reporting Structure: This role reports directly to the Vice President of Marketing or a similar senior executive within the organization.

Work Arrangement: On-site, with flexibility for remote work based on business needs and team requirements.

Growth Opportunities:

• Progression to a Vice President or Director role within the marketing department
• Expansion into regional or global marketing leadership positions
• Transition into other senior roles within the hospitality industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in strategic marketing.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, professional work environment.

Office Location(s): Windsor, Berkshire, UK; Atlanta, Georgia, USA; Singapore; and Shanghai, China.

Geographic Context:

• Windsor, UK: A historic town located near London, offering a mix of urban and rural living
• Atlanta, USA: A major city in the southeastern United States, known for its vibrant culture and business opportunities
• Singapore: A global commerce hub and gateway between the East and West, offering a multicultural environment
• Shanghai, China: A major global financial hub and the most populous city in China, with a fast-paced and dynamic work environment

Work Schedule: Standard full-time working hours, with flexibility for remote work based on business needs and team requirements.

ASSUMPTION: The work environment at IHG Hotels & Resorts is dynamic and multicultural, with opportunities for international exposure and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with hiring managers and/or team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and campaign management experience
• Leadership and team management skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and IHG Hotels & Resorts
• Prepare examples of successful marketing campaigns or projects you've led

ATS Keywords: Marketing strategy, brand management, integrated marketing campaigns, project management, stakeholder management, team leadership, problem-solving, campaign deployment, relationship building, luxury hospitality, cross-functional synergies, content development, lead generation, market evaluation, influencer relations

ASSUMPTION: The application process at IHG Hotels & Resorts is competitive, and candidates should be prepared to demonstrate their marketing expertise and leadership skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• We Care
• We Do the Right Thing
• We Are One Team
• We Aim High

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with IHG's company values and commitment to True Hospitality for Good?
• Are you comfortable working in a dynamic, multicultural environment with a fast-paced work schedule?
• Do you have a proven track record of driving results and leading teams in a collaborative work style?

ASSUMPTION: Candidates who demonstrate a strong fit with IHG's company values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a competitive and dynamic market for weddings and events
• Adapting to a large, global organization with diverse teams and cultures
• Navigating a fast-paced work environment with tight deadlines

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a dynamic environment, and adapt to a large, global organization.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Marketing position within the hospitality industry, with a focus on weddings and events marketing
• Industry-specific context: The weddings market in India is competitive and growing, with a strong focus on luxury and premium offerings
• Career path comparison: This role offers a clear path to progression into regional or global marketing leadership positions within the hospitality industry

ASSUMPTION: Candidates should research similar roles and industry trends to better understand the competitive landscape and career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new luxury hotel brand launch
• Managing a team to create and execute a multi-channel marketing campaign for a major hotel chain rebranding
• Building and maintaining relationships with key influencers and event organizers to promote a hotel's wedding offerings

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the weddings segment and how this role fits into its execution?
• What are the key priorities for this role in the first 90 days?
• How does IHG support the growth and development of its marketing team members?
• What are the most significant challenges facing the weddings marketing team currently, and how can this role address them?
• How does IHG foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and understanding of the organization's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager or HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.