📌 Core Information
🔹 Job Title: Senior Marketer
🔹 Company: bondex app
🔹 Location: Japan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: March 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Japan only)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts in the Web3, DeFi, and Crypto spaces
- Managing KOL networks and community events
- Creating engaging content and setting brand tone and manner
- Collaborating with cross-functional teams to drive user engagement and growth
ASSUMPTION: This role requires a deep understanding of Web3, DeFi, and Crypto technologies and trends, as well as strong leadership and communication skills.
📋 Key Responsibilities
✅ Establish and maintain close relationships with Web3 influencers, developing collaboration guidelines and optimizing content power
✅ Plan and execute community events to foster interaction, learning, and enjoyment
✅ Produce engaging content across various platforms, including new partnerships, product updates, and team mission statements
✅ Define and communicate the brand's tone and manner to users, emphasizing memorable and meaningful endeavors
ASSUMPTION: Success in this role requires a balance of strategic thinking, creativity, and strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 6 years of marketing experience, including at least 3 years in Web3, DeFi, or Crypto roles
Required Skills:
- Proven success in a Marketing Lead role with tangible results
- Familiarity with crypto, DeFi, and Web3 technologies and trends
- Prior experience in customer communication roles and a strong understanding of social platforms
- Proficiency in English; knowledge of Chinese is a plus
Preferred Skills:
- Demonstrated leadership skills in guiding teams and collaborating effectively with colleagues
- Excellent communication skills and ability to interact with diverse people
- Sharp insights into Web3, DeFi, and Crypto industry trends
- Strong organizational skills and ability to handle multiple tasks efficiently
ASSUMPTION: Candidates with experience in marketing agencies or in-house marketing teams for tech companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standards for senior marketing roles in Japan range from ¥8,000,000 to ¥15,000,000 per year, depending on experience and skills. This role is expected to fall within this range.
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: bondex app operates in the Web3, DeFi, and Crypto spaces, focusing on decentralized finance and blockchain technology
Company Size: As a remote-first company, bondex app has a lean and agile structure, allowing for close collaboration and quick decision-making
Founded: The company was founded in 2023, making it a relatively new player in the Web3 ecosystem
Company Description:
- bondex app is a decentralized finance (DeFi) platform that enables users to lend, borrow, and trade cryptocurrencies
- The company aims to make DeFi accessible to a broader audience by providing user-friendly tools and intuitive interfaces
- bondex app is committed to fostering a diverse and inclusive community of users and developers
Company Specialties:
- Decentralized finance (DeFi)
- Blockchain technology
- Cryptocurrency trading and lending
- Community building and engagement
Company Website: bondex-app.com
ASSUMPTION: bondex app's focus on innovation and user experience may attract candidates with a strong interest in cutting-edge technology and a passion for problem-solving.
📊 Role Analysis
Career Level: Senior Marketing roles typically require 5-10 years of experience and involve strategic decision-making, team leadership, and cross-functional collaboration
Reporting Structure: The Senior Marketer will report directly to the Chief Marketing Officer (CMO) and may oversee a team of marketing specialists and coordinators
Work Arrangement: This role is remote and requires a strong ability to work independently and collaborate with team members across different time zones
Growth Opportunities:
- As a growing company, bondex app offers opportunities for career advancement and professional development
- Candidates may have the chance to take on additional responsibilities or lead new projects as the company expands
- The Senior Marketer may have the opportunity to mentor junior team members and help shape the company's marketing strategy
ASSUMPTION: bondex app's focus on innovation and growth may provide candidates with unique opportunities to learn and develop their skills in a dynamic and challenging environment.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location
Office Location(s): Japan (remote)
Geographic Context:
- Japan has a thriving blockchain and cryptocurrency community, with numerous meetups, conferences, and hackathons
- The country is home to several prominent blockchain and DeFi companies, providing ample opportunities for networking and collaboration
- Japan's time zone allows for effective collaboration with team members and stakeholders in both Asia and North America
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work arrangements
ASSUMPTION: The remote work arrangement may appeal to candidates who value work-life balance and prefer to work from the comfort of their own home or a co-working space.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the CMO to discuss marketing strategy, leadership style, and industry insights
- Case study or project presentation to demonstrate problem-solving skills and creativity
- Final interview with the CEO to discuss long-term goals and cultural alignment
Key Assessment Areas:
- Industry knowledge and understanding of Web3, DeFi, and Crypto technologies
- Leadership skills and ability to manage a team
- Communication skills and ability to engage with diverse stakeholders
- Creativity and problem-solving skills in marketing and community building
Application Tips:
- Highlight your experience in Web3, DeFi, or Crypto marketing and any relevant industry insights
- Tailor your resume and cover letter to emphasize your leadership skills, communication skills, and ability to manage multiple projects
- Prepare a case study or project presentation that demonstrates your ability to drive user engagement and growth in the Web3 space
ATS Keywords: Web3, DeFi, Crypto, Marketing Lead, KOL, Community Events, Content Creation, Brand Tone, User Engagement, Cross-functional Teams, Leadership Skills, Communication Skills, Industry Insights
ASSUMPTION: bondex app's focus on innovation and growth may result in a more competitive application process, with a higher volume of candidates and a greater emphasis on industry-specific skills and experience.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Telegram, Discord)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Crypto wallets and dApps (e.g., MetaMask, MyEtherWallet)
ASSUMPTION: The Senior Marketer should be comfortable using a variety of marketing tools and platforms, as well as Web3 technologies such as crypto wallets and dApps.
👔 Cultural Fit Considerations
Company Values:
- Innovation: bondex app values creativity, problem-solving, and a willingness to explore new ideas
- Collaboration: The company fosters a culture of teamwork and open communication
- User-centric: bondex app prioritizes user experience and aims to make DeFi accessible to a broader audience
Work Style:
- Remote and flexible: bondex app offers a remote work environment with flexible hours
- Dynamic and fast-paced: The company operates in a rapidly evolving industry and requires adaptability and quick decision-making
- Data-driven: bondex app uses data and analytics to inform marketing strategies and measure performance
Self-Assessment Questions:
- Do you have a strong interest in Web3, DeFi, and Crypto technologies and trends?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you thrive in a dynamic and fast-paced work environment, and are you able to adapt quickly to new challenges and opportunities?
ASSUMPTION: bondex app's focus on innovation, collaboration, and user-centric design may appeal to candidates who are passionate about cutting-edge technology and enjoy working in a dynamic and creative environment.
⚠️ Potential Challenges
- The Web3, DeFi, and Crypto spaces are rapidly evolving, requiring the Senior Marketer to stay up-to-date with the latest trends and technologies
- The remote work environment may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The Senior Marketer may need to balance multiple projects and priorities, requiring strong organizational skills and the ability to prioritize effectively
- The competitive nature of the Web3 and DeFi spaces may result in a high volume of applications and a more competitive interview process
ASSUMPTION: Candidates should be prepared to demonstrate their industry knowledge, leadership skills, and ability to adapt to a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Marketer at bondex app will focus on the unique challenges and opportunities presented by the Web3, DeFi, and Crypto spaces
- Industry-specific knowledge and experience will be crucial for success in this role, as the Senior Marketer will be expected to stay up-to-date with the latest trends and technologies
- Career paths in the Web3 and DeFi spaces may be less established than in traditional finance or marketing roles, offering candidates the opportunity to shape their own path and make a significant impact on the company's growth and success
ASSUMPTION: Candidates should be prepared to discuss their industry-specific knowledge and experience, as well as their long-term career goals and aspirations for growth within the company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new DeFi product or service
- Managing a KOL network to drive user engagement and growth in the Web3 space
- Planning and executing a community event to celebrate a major milestone or achievement in the company's history
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive user engagement and growth in the Web3 and DeFi spaces.
❓ Key Questions to Ask During Interview
- How does bondex app differentiate itself from other DeFi platforms in the market?
- What are the biggest challenges facing the company in the next 12-24 months, and how can the Senior Marketer contribute to addressing them?
- How does bondex app foster a culture of innovation and collaboration, and what opportunities are there for the Senior Marketer to contribute to this culture?
- What are the key performance indicators (KPIs) for success in this role, and how will the Senior Marketer be measured against them?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the company and their understanding of the role and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in Web3, DeFi, or Crypto marketing and your leadership skills
- Prepare a case study or project presentation that demonstrates your ability to drive user engagement and growth in the Web3 space
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
