📌 Core Information
🔹 Job Title: Senior Marketer
🔹 Company: bondex app
🔹 Location: China (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: March 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts in the Web3, DeFi, and Crypto spaces
- Managing KOL networks and community events
- Creating engaging content and setting brand tone and manner
- Collaborating with cross-functional teams to drive user engagement and growth
ASSUMPTION: This role requires a high level of industry-specific knowledge and experience, as well as strong leadership and communication skills.
📋 Key Responsibilities
✅ KOL Network Management: Establish and maintain close relationships with Web3 influencers. Develop collaboration guidelines, measure performance, and optimize content power.
✅ Community Events: Plan and execute events that enable the community to interact, learn more about our products and team, and enjoy themselves.
✅ Content creation and management: Produce content that resonates with the community, such as new partnerships, product updates, and the team's mission. Distribute this content across various platforms to maintain a consistent and engaging community presence.
✅ Brand Tone and Manner Setting: Contemplate how to effectively convey to users why they should remember us, and what enjoyable and meaningful endeavors we are undertaking.
ASSUMPTION: The responsibilities listed are specific to the Web3, DeFi, and Crypto industries and require a deep understanding of these spaces.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 6 years of marketing experience, including at least 3 years in Web3, DeFi, or Crypto roles
Required Skills:
- Proven success in a Marketing Lead role with tangible results
- Familiarity with crypto, DeFi, and Web3 as transformative opportunities, including regular use of self-custody wallets, dApps, and related technologies
- Prior experience in customer communication roles and a strong understanding of social platforms
- Proficiency in English is required, and knowledge of Chinese would be beneficial
Preferred Skills:
- Demonstrates strong leadership skills in guiding teams and collaborating effectively with colleagues
- Excels as a great communicator, enjoys interacting with diverse people
- Demonstrates a consistent interest in Web3, DeFi, and Crypto, showing sharp insights that align with industry trends
- Possesses a strong ability to handle multiple tasks in an organized and efficient manner
ASSUMPTION: Given the specific nature of this role, candidates should have a strong background in marketing and a deep understanding of the Web3, DeFi, and Crypto industries.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Marketing role in China with 6-10 years of experience is approximately CNY 400,000 - 600,000 per year. This estimate is based on market data and may vary depending on the candidate's skills and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time position with standard working hours (40 hours per week). However, flexibility is expected due to the nature of the role and the global nature of the industry.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills and experience. The benefits offered are competitive and align with industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: bondex app operates in the Web3, DeFi, and Crypto spaces, focusing on decentralized finance and blockchain technology.
Company Size: As a remote-first company, bondex app values flexibility and collaboration, offering a dynamic work environment for employees.
Founded: The company was founded in 2022 and has since grown to become a leading player in the decentralized finance ecosystem.
Company Description:
- bondex app is a decentralized finance platform that enables users to lend, borrow, and earn interest on their crypto assets
- The company aims to make DeFi accessible to a wider audience by providing user-friendly tools and intuitive interfaces
- bondex app is committed to driving innovation in the Web3 space and fostering a collaborative community of developers, investors, and users
Company Specialties:
- Decentralized Finance (DeFi)
- Blockchain Technology
- Crypto Lending and Borrowing
- Web3 Development
Company Website: bondex-app.com
ASSUMPTION: bondex app is a growing company in the Web3 and DeFi spaces, offering opportunities for professional growth and development in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Marketer will report directly to the CEO and collaborate with cross-functional teams, including Product, Engineering, and Customer Success.
Work Arrangement: This role is remote and requires flexibility to work with global teams across different time zones.
Growth Opportunities:
- As a senior role, this position offers opportunities to lead marketing efforts and drive user growth
- The dynamic nature of the Web3 and DeFi industries presents numerous opportunities for professional development and career advancement
- bondex app values internal promotions and offers opportunities for employees to grow with the company
ASSUMPTION: The Senior Marketer role at bondex app offers a unique opportunity to lead marketing efforts in a fast-growing and innovative industry, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): China (Remote)
Geographic Context:
- China is a major market for Web3, DeFi, and Crypto technologies, with a large and growing user base
- The remote nature of this role allows for flexibility and the ability to work from anywhere in China
- The time zone difference between China and other major markets in the Web3 and DeFi spaces may require some flexibility in working hours
Work Schedule: Full-time, with flexibility to work across different time zones and collaborate with global teams.
ASSUMPTION: The remote nature of this role offers flexibility and the opportunity to work from anywhere in China, while also requiring some flexibility in working hours to accommodate global collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and understanding of the role
- Technical interview to evaluate marketing skills and industry knowledge
- Final interview with the CEO to discuss long-term vision and alignment with company goals
Key Assessment Areas:
- Marketing skills and experience in the Web3, DeFi, and Crypto spaces
- Leadership and communication abilities
- Industry knowledge and understanding of decentralized finance
- Cultural fit and alignment with company values
Application Tips:
- Highlight your marketing experience in the Web3, DeFi, and Crypto industries, with a focus on leadership roles and tangible results
- Tailor your resume and cover letter to emphasize your understanding of decentralized finance and your ability to drive user growth and engagement
- Prepare for the interview by researching the company, its products, and the broader Web3 and DeFi ecosystems
ATS Keywords: Marketing, Web3, DeFi, Crypto, KOL, Community, Content, Brand, Leadership, Communication, Collaboration, Decentralized Finance, Blockchain, Lending, Borrowing, User Growth, Engagement
ASSUMPTION: The application process for the Senior Marketer role at bondex app is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on leadership and communication abilities.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Telegram, WeChat)
- Content creation and management tools (e.g., Canva, Buffer, Hootsuite)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Crypto wallets (e.g., MetaMask, Trust Wallet)
- Decentralized finance platforms (e.g., Uniswap, SushiSwap)
ASSUMPTION: The tools and technologies required for this role are specific to the Web3, DeFi, and Crypto industries and may evolve as the company and the broader ecosystem grow and change.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Transparency
- User-centric
- Continuous learning
Work Style:
- Remote and flexible
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the Web3, DeFi, and Crypto industries and a passion for driving innovation in these spaces?
- Are you a collaborative and effective communicator, able to work with global teams across different time zones?
- Do you thrive in a dynamic and fast-paced environment, with a focus on data-driven decision-making and continuous learning?
ASSUMPTION: bondex app values a culture of innovation, collaboration, and continuous learning, with a focus on driving user-centric solutions in the Web3 and DeFi spaces.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the Web3 and DeFi industries may require adaptability and a willingness to learn new tools and technologies
- The remote nature of this role may present challenges in terms of communication and collaboration with global teams
- The competitive nature of the Web3 and DeFi spaces may require a strong understanding of market trends and a focus on driving user growth and engagement
- The regulatory environment for Web3 and DeFi technologies is evolving, and candidates should be prepared to adapt to changes in the legal and compliance landscape
ASSUMPTION: The Senior Marketer role at bondex app presents unique challenges and opportunities in the fast-growing and dynamic Web3 and DeFi industries, requiring adaptability, innovation, and a strong understanding of market trends.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Marketer role at bondex app requires a deep understanding of the Web3, DeFi, and Crypto industries and a focus on driving user growth and engagement in decentralized finance
- The remote nature of this role offers flexibility and the opportunity to work from anywhere in China, while also requiring some flexibility in working hours to accommodate global collaboration
- As a senior role, this position offers opportunities to lead marketing efforts and drive user growth, with a focus on innovation, collaboration, and continuous learning
ASSUMPTION: The Senior Marketer role at bondex app is unique in its focus on the Web3 and DeFi industries and offers a unique opportunity to drive user growth and engagement in decentralized finance, with a focus on innovation, collaboration, and continuous learning.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new decentralized finance product
- Building and managing a network of Web3 influencers to drive user awareness and engagement
- Creating and distributing content that resonates with the community, such as product updates, team missions, and industry insights
ASSUMPTION: The sample projects listed are specific to the Web3 and DeFi industries and require a strong understanding of marketing strategies, user engagement, and decentralized finance.
❓ Key Questions to Ask During Interview
- How does bondex app differentiate itself from other decentralized finance platforms in the market?
- What are the key priorities for the Senior Marketer in the first 90 days in this role?
- How does bondex app support the professional growth and development of its employees?
- What are the biggest challenges facing the Web3 and DeFi industries, and how is bondex app positioned to address them?
- How does bondex app foster a culture of innovation, collaboration, and continuous learning?
ASSUMPTION: The key questions listed are designed to assess candidates' understanding of the Web3 and DeFi industries, their alignment with bondex app's values and goals, and their ability to drive user growth and engagement in decentralized finance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience in the Web3, DeFi, and Crypto industries, with a focus on leadership roles and tangible results
- Prepare for the interview by researching the company, its products, and the broader Web3 and DeFi ecosystems
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
