Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: CoStar Group

🔹 Location: Edwards AFB, California, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Home-based in California)

🚀 Job Overview

Key aspects of this role include:

• Analyzing digital marketing growth and performance across multiple channels
• Developing and maintaining dashboards and reports to track key metrics and KPIs
• Conducting A/B tests and experiments to optimize campaign performance
• Collaborating with agency partners to refine audience segmentation and media targeting strategies
• Identifying opportunities to improve performance and increase marketing spend ROI and ROAS

ASSUMPTION: This role requires a strong background in digital marketing analytics and a deep understanding of various marketing channels. The ideal candidate will have experience working with cross-functional teams and be comfortable using data to drive decision-making.

📋 Key Responsibilities

✅ Analyze digital marketing growth and performance campaigns across channels to assess performance and identify areas for improvement and optimization

✅ Develop and maintain dashboards and reports that track key metrics and KPIs

✅ Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives, landing pages, emails, keywords, and CTAs

✅ Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies

✅ Identify opportunities to improve performance and increase marketing spend ROI and ROAS

✅ Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates

✅ Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption, and retention outcomes

✅ Travel up to 10% of the time

ASSUMPTION: This role requires a high level of analytical thinking and strong attention to detail. The ideal candidate will be comfortable working with large datasets and using data visualization tools to communicate insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit University or College

Experience: 7+ years of hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role

Required Skills:

• Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
• Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies
• Experience with A/B testing and building experiment plans
• Deep expertise with data analysis and reporting tools, e.g., SQL, Tableau, Looker, etc.
• Experience with statistical analysis, bonus if you have experience with predictive analytics
• Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
• Ability to clearly and effectively communicate data-driven insights to both technical and non-technical audiences
• Excellent time and project management skills as well as motivation to succeed in a fast-paced, dynamic environment
• Excellent communication and presentation skills

Preferred Skills:

• Experience with customer journey mapping and user behavior analysis
• Familiarity with ecommerce UX optimization

ASSUMPTION: The ideal candidate will have a strong background in digital marketing analytics and a proven track record of driving growth and improving performance through data-driven insights.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analyst role in California)

Benefits:

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Analyst role in California. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. CoStar Group is a leading global provider of commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.

Company Size: Large (5,001-10,000 employees). As a large company, CoStar Group offers a wide range of opportunities for career growth and development.

Founded: 1986. CoStar Group has over 35 years of experience in the real estate industry and has established itself as a leader in its field.

Company Description:

• CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
• The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
• CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.

Company Specialties:

• Research
• Marketing
• Product Development
• Analytics
• Commercial Real Estate
• Sales
• Real Estate
• and Technology

Company Website: http://www.costargroup.com

ASSUMPTION: CoStar Group's extensive experience and large size make it an attractive option for job seekers looking to join a well-established company with a strong reputation in its industry.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing analysts looking to take the next step in their careers.

Reporting Structure: The Senior Marketing Analyst will report directly to the Director of Marketing Analytics.

Work Arrangement: On-site (Home-based in California). This role requires occasional travel (up to 10% of the time).

Growth Opportunities:

• Potential career progression to a Director or Manager role within the Marketing Analytics team
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Access to internal training, tuition reimbursement, and an inter-office exchange program

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established company.

🌍 Location & Work Environment

Office Type: On-site (Home-based in California). The company has multiple office locations worldwide, with the headquarters in Arlington, Virginia.

Office Location(s): Edwards AFB, California, United States

Geographic Context:

• Edwards AFB is located in Kern County, California, and is home to Edwards Air Force Base
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• The cost of living in the area is generally lower than in major metropolitan areas

Work Schedule: Full-time (40 hours per week). The role may require occasional travel (up to 10% of the time).

ASSUMPTION: The on-site work arrangement and home-based location in California offer flexibility and convenience for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Digital marketing knowledge and experience
• Ability to work with cross-functional teams
• Problem-solving and critical thinking skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Be ready to discuss your approach to data analysis, marketing strategy, and campaign optimization
• Research CoStar Group and be prepared to discuss how your background and skills align with the company's mission and values

ATS Keywords: Digital Marketing, Marketing Analytics, A/B Testing, Web Analytics, Data Analysis, SQL, Tableau, Looker, Predictive Analytics, Customer Journey Mapping, Ecommerce UX Optimization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., SQL, Tableau, Looker)
• Web analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Marketing automation and campaign management tools (e.g., Marketo, HubSpot, Google Ads, Facebook Ads)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience working with a wide range of data analysis, marketing, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer Focus

Work Style:

• Data-driven and analytical
• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-focused and action-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with cross-functional teams and collaborating with agency partners?
• Do you have a proven track record of driving growth and improving performance through data-driven insights?
• Are you comfortable working with a wide range of data analysis, marketing, and project management tools?
• Do you align with CoStar Group's core values and work style?

ASSUMPTION: The ideal candidate will be a strong cultural fit with CoStar Group, with a data-driven, collaborative, and results-focused work style.

⚠️ Potential Challenges

• Working with large datasets and complex marketing campaigns may require long hours and tight deadlines
• Occasional travel may be required, which could disrupt personal or family schedules
• The fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work environment
• The competitive nature of the real estate industry may present challenges in terms of market fluctuations and industry trends

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time and priorities effectively.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Analyst roles, this position offers a unique opportunity to work for a large, established company in the real estate industry
• Industry-specific context: The real estate industry is highly competitive and dynamic, with constant changes in market trends and consumer behavior
• Career path comparison: This role offers significant opportunities for career growth and development within a large, established company

ASSUMPTION: The unique aspects of this role, combined with the industry-specific context and career path comparison, make it an attractive option for the right candidate.

📝 Sample Projects

• Analyzing the performance of a large-scale digital marketing campaign and optimizing it to improve ROI and ROAS
• Developing a customer journey map and identifying opportunities to improve acquisition, adoption, and retention outcomes
• Conducting A/B tests to optimize landing pages, emails, and CTAs, resulting in a significant increase in conversion rates

ASSUMPTION: The sample projects provided are representative of the types of initiatives the Senior Marketing Analyst will be expected to lead and contribute to.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing analysts?
• What is the team's approach to collaboration and cross-functional partnerships, both internally and with external agency partners?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What is the company's long-term vision for the marketing team, and how does this role fit into that strategy?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Be ready to discuss your approach to data analysis, marketing strategy, and campaign optimization
• Research CoStar Group and be prepared to discuss how your background and skills align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.