Senior Marketing Analyst

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📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Edwards Lifesciences

🔹 Location: Brazil

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting the Surgical organization in defining a digital strategy
• Implementing and managing marketing campaigns for Latin America
• Managing digital platforms and analyzing communication trends
• Coordinating with external vendors and controlling budgets

ASSUMPTION: This position requires strategic planning and hands-on execution responsibilities, possibly involving leading a small team or cross-departmental projects to align marketing strategies across different countries in Latin America.

📋 Key Responsibilities

✅ Plan and execute digital strategy for the Surgical business targeting specific audiences.

✅ Manage various platforms and tools, ensuring compliance with EW guidelines and country-specific requirements.

✅ Plan and lead marketing campaigns with accurate review and approval processes.

✅ Translate business strategies into effective marketing campaigns with set KPIs.

✅ Interface with external vendors and control budgets as defined in the planning phase.

✅ Analyze trends in digital and marketing communication to keep initiatives updated.

✅ Recommend and implement process improvements related to marketing.

✅ Develop promotional materials ensuring compliance with promotional material SOPs.

✅ Provide knowledge transfer and training to the sales team on digital initiatives.

✅ Other marketing activities as required.

ASSUMPTION: The scope of responsibilities suggests the need for strong cross-functional collaboration skills, possibly involving high-level stakeholder engagement to drive strategic decisions.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent in marketing, communication, or a related field.

Experience: Minimum 5 years in a relevant position.

Required Skills:

• Advanced computer skills including MS Office Suite
• Experience in a global matrixed environment
• Proficiency in developing complex models, spreadsheets, and reports
• Fluency in English and Portuguese
• Excellent communication and interpersonal skills
• Strong problem-solving and critical-thinking abilities

Preferred Skills:

• Deep knowledge of digital tools and metrics
• Experience in budget control and process improvement

ASSUMPTION: Given the requirement for fluency in both English and Portuguese, it is likely that communication will involve liaising with international teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Not specified. It is assumed to be competitive based on industry standards and role seniority.

Benefits:

• Health and wellness benefits
• Professional development opportunities
• Work-life balance initiatives

Working Hours: 40 hours per week

ASSUMPTION: Benefits may include standard corporate packages in health, wellness, and professional development but should be confirmed with Edwards Lifesciences HR for accurate details.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees, indicating a robust global presence and diverse resources

Founded: 1958, suggesting a stable and well-established company

Company Description:

• Leading global structural heart innovation company
• Focus on improving patient lives through innovation
• Operates in 100+ countries, showcasing a broad market reach

Company Specialties:

• Heart Valves and Structural Heart Disease
• Medical Devices and Health Care Technology
• Enhanced Surgical Recovery and Hospital Administration

Company Website: http://www.edwards.com

ASSUMPTION: The company culture likely emphasizes innovation and patient care as core values, with a focus on developing high-quality medical technologies.

📊 Role Analysis

Career Level: Senior level, requiring leadership in marketing strategy execution

Reporting Structure: Typically reports to the Head of Marketing or a similar senior executive

Work Arrangement: On-site position in Brazil with possible travel within Latin America

Growth Opportunities:

• Potential for advancement to Marketing Director roles
• Opportunities to lead regional marketing projects
• Possibility to influence global digital strategies

ASSUMPTION: The given responsibilities and company size suggest significant scope for role growth and leadership development.

🌍 Location & Work Environment

Office Type: Corporate office with typical professional amenities

Office Location(s): Edwards Lifesciences Comércio de Produtos Médico-Cirúrgicos Ltda, Sao Paulo, Brazil

Geographic Context:

• Strategically located in a major city known for diverse industry presence
• Access to a wide talent pool and business networking opportunities
• Significant multicultural dynamics in business operations

Work Schedule: Standard business hours, Monday to Friday

ASSUMPTION: The Sao Paulo location may involve a dynamic work setting with frequent interaction with industry professionals and access to major business markets in Latin America.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview focusing on marketing strategy skills
• Panel interview with cross-functional leaders

Key Assessment Areas:

• Digital strategy expertise
• Budget management skills
• Interpersonal and leadership abilities

Application Tips:

• Highlight experience in digital strategy and budget management
• Emphasize multilingual abilities (English, Portuguese)
• Prepare examples of successful marketing campaign leadership

ATS Keywords: Digital Strategy, Marketing Campaigns, Budget Control, Bilingual, Process Improvement

ASSUMPTION: The selection process may emphasize both technical capability and cultural fit within their patient-focused innovation culture.

🛠️ Tools & Technologies

• MS Office Suite
• Advanced digital marketing tools
• Data analytics software

ASSUMPTION: The role likely requires proficiency in industry-standard digital tools along with analytic capabilities to assess campaign success.

👔 Cultural Fit Considerations

Company Values:

• Commitment to patient care and medical innovation
• Collaborative and empowering work culture
• Ethical practices and sustainability

Work Style:

• Results-oriented with initiative-driven tasks
• Collaborative teamwork across departments
• Adaptable to change with proactive problem-solving

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, innovation-driven environment?
• Can I effectively communicate across cultural and language barriers?
• Do my skills align with leading strategic marketing initiatives?

ASSUMPTION: The company's focus on innovation and collaboration suggests that ideal candidates are dynamic, adaptable, and open to cross-cultural communication.

⚠️ Potential Challenges

• Managing cross-cultural marketing strategies
• Aligning local marketing actions with global corporate objectives
• Complexity in digital compliance across different countries
• Keeping up with rapid technological advancements in digital marketing

ASSUMPTION: Challenges may arise from coordinating multinational strategies and ensuring compliance with diverse regulatory environments across Latin America.

📈 Similar Roles Comparison

• Similar roles may focus on narrower markets or single-country strategies.
• Other positions might require less cross-departmental leadership and more technical digital work.
• Senior roles in other companies might not include training sales teams as a responsibility.

ASSUMPTION: The comparably broad responsibility set in this role implies a more significant impact level and broader scope in business operations than similar roles elsewhere.

📝 Sample Projects

• National launch of a new surgical monitoring product
• Cross-border digital marketing campaign to enhance brand awareness
• Development of digital tools tailored for patient engagement

ASSUMPTION: Projects will likely involve significant coordination between global and local teams, requiring detailed planning and execution.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does the company prioritize and balance local vs. global marketing strategies?
• What level of autonomy would I have in developing digital strategies?
• Can you describe the collaboration process with the sales team?
• How does Edwards Lifesciences support continuous professional development?

ASSUMPTION: These questions aim to clarify role expectations and growth opportunities within the company framework.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant digital strategy and marketing expertise
• Prepare to discuss successful campaign outcomes in detail
• Rehearse concise summaries of your experience in a global business environment
• Verify language proficiency in both English and Portuguese during the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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