Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Picnic

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through data-driven insights
• Partnering with marketing teams to define KPIs and build measurement models
• Designing and developing mobile measurement and attribution solutions
• Building and maintaining dashboards in Looker and Tableau
• Coaching junior analysts and collaborating with data engineering

ASSUMPTION: This role requires a strong background in marketing or growth analytics, with a focus on mobile consumer businesses. Proficiency in SQL, Python/R, and BI tools is essential for success in this position.

📋 Key Responsibilities

✅ Own analytics across Performance Marketing, Brand, and SEO teams

✅ Design and develop mobile measurement and attribution solutions

✅ Build and maintain dashboards in Looker and Tableau

✅ Implement and iterate on Marketing Mix Modeling (MMM)

✅ Setup, execute, and measure incrementality tests across multiple channels

✅ Mentor junior analysts and collaborate with data engineering

✅ Work closely with marketing teams to drive data-informed decision-making

ASSUMPTION: This role involves a mix of technical tasks, such as building dashboards and designing measurement models, as well as collaborative work with marketing teams and mentoring junior analysts.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)

Experience: 5-7 years of experience in marketing or growth analytics in a high growth mobile consumer business

Required Skills:

• Proficient in SQL and Python/R (Snowflake experience a big plus)
• Deep knowledge and expertise with MMPs such as Adjust and AppsFlyer
• Proficiency with Looker, Tableau, or similar BI tools
• Foundational knowledge of statistics to measure and design incrementality tests
• Experience with MMM, incrementality testing, and mobile attribution
• Ability to work effectively in flat/matrix organizations and turn ambiguous problems into structured analytical approaches
• Exceptional communication skills — able to present complex analysis simply and clearly

Preferred Skills:

• Experience with dbt, Fivetran, or similar data pipeline tools

ASSUMPTION: Candidates should have a strong background in marketing analytics, with a focus on mobile consumer businesses. Proficiency in SQL, Python/R, and BI tools is essential for success in this position.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Marketing Analyst role in the Netherlands)

Benefits:

• Fresh lunch, coffee, and snacks
• Health insurance discount and bike plan
• Relocation package (flight costs, first month's rent, moving costs, and 30% tax ruling setup)
• Learning and development opportunities through Lepaya courses, Academy trainings, and OpenUp
• 25 holidays, travel expense coverage, and pension plan
• Company phone and laptop

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Analyst role in the Netherlands. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Picnic operates in the retail industry, specifically focusing on online grocery delivery services.

Company Size: Picnic has 5,001-10,000 employees, making it a mid-sized to large company. This size offers opportunities for growth and collaboration but may also have more structured processes.

Founded: Picnic was founded in 2015 and has since expanded its services across the Netherlands, Germany, and France.

Company Description:

• Picnic is revolutionizing the way people buy groceries by offering an affordable and sustainable service
• The company uses cutting-edge technology, efficient planning, and electric vehicles to deliver groceries
• Picnic handles almost everything in-house, giving it more freedom to innovate and try new ideas

Company Specialties:

• e-commerce
• automation
• new vehicle
• IT technologies
• supermarket
• assortment
• application
• last mile
• people operations
• supply chain
• java
• expansion

Company Website: https://picnic.app/careers/

ASSUMPTION: Picnic's focus on innovation and in-house development creates an environment where candidates can have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is at the senior level, indicating that the candidate will have significant responsibility and autonomy in their position.

Reporting Structure: The Senior Marketing Analyst will report directly to the marketing team and collaborate with data engineering.

Work Arrangement: This is an on-site position, with the expectation that the candidate will work from Picnic's office in Amsterdam, North Holland, Netherlands.

Growth Opportunities:

• As Picnic continues to grow, there may be opportunities for the Senior Marketing Analyst to take on more responsibility or move into a management role
• The company's focus on learning and development provides opportunities for the candidate to expand their skills and advance their career

ASSUMPTION: The Senior Marketing Analyst role offers opportunities for growth and development within the company, as well as the chance to make a significant impact on Picnic's marketing strategies.

🌍 Location & Work Environment

Office Type: Picnic's office is located in Amsterdam-Duivendrecht, North Holland, Netherlands, and offers a collaborative and innovative work environment.

Office Location(s): Van Marwijk Kooystraat 15, Amsterdam-Duivendrecht, North Holland 1096 BR, NL

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands
• The city is known for its vibrant culture, historic architecture, and diverse neighborhoods
• Amsterdam is a major economic hub and offers numerous opportunities for professional growth and development

Work Schedule: The work schedule for this role is typically Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the specific work schedule may be flexible based on the candidate's needs and the team's requirements.

ASSUMPTION: Working at Picnic's office in Amsterdam offers candidates the opportunity to collaborate with a diverse and talented team in a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site interview with the marketing team and data engineering
• Final interview with the head of marketing or another senior stakeholder

Key Assessment Areas:

• Technical skills in SQL, Python/R, and BI tools
• Experience with MMM, incrementality testing, and mobile attribution
• Communication and presentation skills
• Cultural fit with Picnic's values and work environment

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on marketing analytics and mobile consumer businesses
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a collaborative environment
• Research Picnic's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing Analytics, SQL, Python, MMM, Incrementality Testing, Mobile Attribution, Looker, Tableau, Data Pipeline Tools, Statistics, Communication Skills, Coaching, Collaboration, KPI Frameworks, Dashboarding, Attribution Models

ASSUMPTION: Picnic's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to work collaboratively with the marketing team and data engineering.

🛠️ Tools & Technologies

• Looker
• Tableau
• SQL
• Python/R
• Snowflake
• Adjust
• AppsFlyer
• dbt
• Fivetran

ASSUMPTION: The Senior Marketing Analyst will use a variety of tools and technologies to build dashboards, design measurement models, and collaborate with the marketing team and data engineering.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Picnic encourages employees to think outside the box and challenge the status quo
• Collaboration: The company fosters a collaborative work environment where employees support and learn from one another
• Sustainability: Picnic is committed to minimizing its environmental impact and promoting sustainable practices

Work Style:

• Data-driven: Picnic uses data to inform decision-making and drive growth
• Agile: The company operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change
• Inclusive: Picnic values diversity and fosters an inclusive work environment where all employees feel valued and respected

Self-Assessment Questions:

• Do you have a strong background in marketing analytics, with a focus on mobile consumer businesses?
• Are you proficient in SQL, Python/R, and BI tools?
• Do you have experience with MMM, incrementality testing, and mobile attribution?
• Are you comfortable working in a fast-paced and collaborative environment?
• Do you share Picnic's commitment to innovation, sustainability, and data-driven decision-making?

ASSUMPTION: Candidates who align with Picnic's values and work style are more likely to be successful in the Senior Marketing Analyst role and contribute to the company's growth and success.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
• Picnic's fast-paced environment may present challenges for candidates who prefer a more structured or stable work environment
• The role may require occasional travel to Picnic's offices in other countries, such as Germany or France
• The competitive nature of the online grocery delivery market may present challenges in driving growth and market share

ASSUMPTION: The Senior Marketing Analyst role at Picnic offers a dynamic and challenging work environment, with opportunities for growth and development. However, candidates should be prepared to face potential challenges and adapt to the company's fast-paced and innovative culture.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on mobile measurement and attribution solutions, as well as experience with MMM and incrementality testing
• Picnic's focus on innovation and in-house development creates a unique work environment that may differ from more traditional retail or e-commerce companies
• This role offers opportunities for growth and development within the company, as well as the chance to make a significant impact on Picnic's marketing strategies

ASSUMPTION: The Senior Marketing Analyst role at Picnic offers a unique combination of technical challenges, collaborative work, and opportunities for growth and development. Candidates should consider their fit with the company's values and work environment when evaluating this role compared to similar positions.

📝 Sample Projects

• Designing and implementing a new mobile measurement and attribution solution to track the performance of all marketing campaigns
• Building and maintaining dashboards in Looker and Tableau to monitor KPIs and drive data-informed decision-making
• Conducting incrementality tests across multiple channels to measure the impact of marketing campaigns on customer acquisition and retention

ASSUMPTION: The Senior Marketing Analyst role at Picnic involves a wide range of projects, from designing and implementing measurement solutions to building dashboards and conducting incrementality tests. Candidates should be prepared to take on a variety of challenges and adapt to the company's fast-paced and innovative culture.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Picnic support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• How does Picnic measure the success of its marketing campaigns, and what metrics are most important to the company?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to Picnic's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://picnic.app/careers/
• Tailor your resume to highlight relevant experience and achievements in marketing analytics and mobile consumer businesses
• Prepare a cover letter that demonstrates your fit with Picnic's values and work environment
• If applicable, prepare examples of your work or projects that showcase your skills and accomplishments in marketing analytics
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.