📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Checkr
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Hybrid (2-3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Denver, San Francisco, Santiago)
🚀 Job Overview
Key aspects of this role include:
- Analyzing and forecasting marketing funnel performance across all digital channels
- Collaborating with channel owners to optimize strategies based on data insights
- Maintaining consistent reporting cadence and communicating performance to stakeholders
- Overseeing experimentation setup and measurement across digital channels
- Partnering with Revenue Operations to maintain data integrity and support marketing team requirements
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and excellent communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Own reporting for key marketing funnel metrics by channel, maintaining a consistent reporting cadence
✅ Develop detailed forecasts by channel and track performance against forecasts
✅ Proactively identify potential problems and optimization ideas within the marketing funnel, working with channel leaders to create action plans
✅ Support marketing channel leaders with ad-hoc analysis to inform channel strategy
✅ Oversee experimentation setup and measurement across all digital channels
✅ Partner closely with the Revenue Operations team to maintain data integrity and define changes needed to support marketing team requirements
ASSUMPTION: This role requires a high level of attention to detail, strong problem-solving skills, and the ability to work independently and collaboratively to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, Statistics, or a similar discipline)
Experience: 3+ years in a highly analytical role such as marketing analytics, marketing operations, management consulting, or finance
Required Skills:
- Advanced Excel data modeling skills
- Experience building and maintaining forecasting models
- Understanding of key marketing funnel metrics and KPIs
- Hands-on familiarity with Looker, Tableau, or comparable data visualization tool
- Experience with Google Analytics
- Intellectual curiosity, creative thinking, and a passion for problem-solving
- Excellent communication skills with the ability to tell a story with data
- Results-oriented, resourceful, detail-oriented, and highly organized
- Ability to thrive in a fast-paced and constantly evolving environment
Preferred Skills:
- SQL experience
- Hands-on familiarity with Salesforce, Marketo, or comparable marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in SQL and familiarity with marketing automation tools would be beneficial for this role but are not strictly required.
💰 Compensation & Benefits
Salary Range: $101,000 to $119,000 per year (Denver, CO)
Benefits:
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time, 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is specific to the Denver location. For remote roles, the target range will be specified during the recruiting process. Checkr's compensation philosophy can be found on their careers website.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology solutions.
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services.
Company Description:
- Checkr is committed to building a fairer future by designing technology to create opportunities for all.
- Their platform and solutions make background checks faster, easier, and more compliant, helping companies better understand the changing workforce and build a better future for workers.
- Checkr is recognized on the Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's focus on fairness and creating opportunities for all is reflected in their commitment to hiring people from diverse backgrounds, including those impacted by the justice system.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing analytics.
Reporting Structure: The Senior Marketing Analyst will report to the Director of Growth Marketing and collaborate with various marketing channel leaders.
Work Arrangement: This is a hybrid role, requiring employees to work from the office 2-3 days a week. In-office perks include lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
Growth Opportunities:
- As Checkr continues to grow, there may be opportunities for the Senior Marketing Analyst to take on more responsibilities or move into a management role.
- The company's focus on innovation and continuous improvement may also present opportunities for professional development and skill-building.
ASSUMPTION: Given Checkr's commitment to growth and innovation, there may be opportunities for the right candidate to grow within the company and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Checkr's offices are designed to be collaborative and engaging, with in-office perks such as lunch, snacks, and beverages.
Office Location(s): Denver, CO; San Francisco, CA; Santiago, Chile
Geographic Context:
- Denver, CO: Known for its outdoor recreation, cultural attractions, and growing tech industry.
- San Francisco, CA: A major tech hub with a diverse culture and vibrant arts scene.
- Santiago, Chile: The capital and largest city of Chile, offering a mix of urban and outdoor experiences.
Work Schedule: Full-time, with flexible work arrangements and the option to work remotely some days.
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Checkr's values
- Technical proficiency in data visualization tools and Google Analytics
Application Tips:
- Highlight relevant experience and achievements in marketing analytics or a related field.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability.
ATS Keywords: Marketing Analytics, Data Modeling, Forecasting, Marketing Funnel Metrics, Data Visualization, Google Analytics, A/B Testing, Problem Solving, Communication Skills, Detail Oriented, Organizational Skills, Intellectual Curiosity, Creative Thinking
ASSUMPTION: Checkr's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and collaboration.
🛠️ Tools & Technologies
- Looker or Tableau (data visualization)
- Google Analytics
- Excel (data modeling and analysis)
- SQL (data querying and manipulation)
- Salesforce and Marketo (marketing automation)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze data, create reports, and drive marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Fairness
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
- Results-oriented and detail-focused
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for problem-solving?
- Are you comfortable working with large datasets and creating insights from data?
- Can you effectively communicate complex data insights to stakeholders at all levels?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Checkr values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to fairness and innovation.
⚠️ Potential Challenges
- The fast-paced and constantly evolving nature of the role may require adaptability and quick decision-making.
- The need to collaborate with various teams and stakeholders may present communication and coordination challenges.
- The hybrid work arrangement may require careful time management and self-discipline to balance remote and in-office work.
- The competitive salary range and benefits package may attract a high volume of applicants, increasing the competitiveness of the application process.
ASSUMPTION: These challenges can be overcome with strong communication, organizational skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on forecasting, experimentation, and collaboration with channel owners.
- In the broader marketing landscape, this role is unique in its focus on background screening and HR technology solutions.
- Career-wise, this role offers opportunities for growth and development within a fast-growing, innovative company.
ASSUMPTION: This role is well-suited for candidates with a strong analytical background and a passion for driving marketing strategies through data-driven insights.
📝 Sample Projects
- Analyzing marketing funnel performance across all digital channels and identifying optimization opportunities
- Developing and maintaining detailed forecasting models for marketing channel performance
- Collaborating with channel owners to create action plans based on data insights and drive channel strategy
- Overseeing experimentation setup and measurement across digital channels to optimize marketing performance
ASSUMPTION: These sample projects reflect the core responsibilities of the Senior Marketing Analyst role and provide insight into the day-to-day tasks and priorities of the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does Checkr support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does Checkr ensure the fairness and accuracy of its background screening services, and how does this role contribute to that mission?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and the specific expectations and priorities of the Senior Marketing Analyst role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/checkr/jobs/6831608
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview process by researching Checkr's company culture, values, and mission.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final round, be prepared to present a data-driven project or analysis that demonstrates your skills and expertise in marketing analytics.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
