📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Analyzing and forecasting marketing funnel performance across all digital channels
- Partnering with channel owners to shape strategy and optimization plans
- Maintaining consistent reporting cadence and surfacing potential problems
- Supporting marketing channel leaders with ad-hoc analysis
- Overseeing experimentation setup and measurement
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Own reporting for key marketing funnel metrics by channel
✅ Develop detailed forecasts by channel and maintain forecast vs. actual reporting
✅ Proactively surface potential problems and ideas for optimization within the marketing funnel
✅ Support marketing channel leaders with ad-hoc analysis to inform channel strategy
✅ Oversee experimentation setup and measurement across all digital channels
✅ Partner closely with Revenue Operations to maintain data integrity and define changes needed to support marketing team requirements
ASSUMPTION: This role requires a high level of independence, initiative, and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Economics, or a related discipline)
Experience: 3+ years in a highly analytical role such as marketing analytics, marketing operations, management consulting, or finance
Required Skills:
- Advanced Excel data modeling skills
- Experience building and maintaining forecasting models
- Understanding of key marketing funnel metrics and KPIs
- Hands-on familiarity with Looker, Tableau, or comparable data visualization tool
- Experience with Google Analytics
- Intellectual curiosity, creative thinking, and a passion for problem-solving
- Excellent communication skills and the ability to tell a story with data
- Results-oriented, resourceful, detail-oriented, and highly organized
- Ability to thrive in a fast-paced and constantly evolving environment
Preferred Skills:
- SQL experience
- Hands-on familiarity with Salesforce, Marketo, or comparable marketing automation tools
ASSUMPTION: While not required, experience with SQL and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $119,000 to $140,000 per year (San Francisco, CA)
Benefits:
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is specific to San Francisco, CA. For remote employees, the range may vary based on location.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology.
Company Size: Checkr has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services.
Company Description:
- Checkr is committed to building a fairer future by designing technology to create opportunities for all.
- Their platform and solutions make background checks faster, easier, and more compliant, helping companies better understand the changing workforce.
- Checkr is committed to hiring people of all backgrounds, including those whose histories are impacted by the justice system.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's commitment to fairness and inclusion is a significant aspect of their company culture and values.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals looking to advance their careers in analytics and optimization.
Reporting Structure: The Senior Marketing Analyst will report to the Director of Growth Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office 2-3 days a week.
Growth Opportunities:
- Potential to advance to a leadership role within the Growth Marketing team or other departments
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn and develop new skills in a fast-paced, innovative environment
ASSUMPTION: Checkr's rapid growth and commitment to employee development present numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Checkr's headquarters is in San Francisco, CA, with additional offices in Denver, CO, and Santiago, Chile.
Office Location(s): San Francisco, CA (primary), Denver, CO, Santiago, Chile
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- Denver, CO: Offers a high quality of life, outdoor recreation, and a growing tech scene
- Santiago, Chile: A major economic hub in South America, with a growing tech industry and cultural attractions
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: Checkr's hybrid work arrangement allows for a better work-life balance and caters to employees' preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Checkr's values
- Technical skills, including Excel, data visualization tools, and Google Analytics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your analytical work and how you've driven insights and optimizations
- Research Checkr's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Marketing Analytics, Data Modeling, Forecasting, Marketing Funnel Metrics, Data Visualization, Google Analytics, A/B Testing, Problem Solving, Communication Skills, Detail-Oriented, Organized
ASSUMPTION: Checkr's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Excel
- Looker or Tableau
- Google Analytics
- Salesforce and Marketo (nice to have)
ASSUMPTION: Familiarity with these tools is essential for success in this role, with SQL and marketing automation tools being beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Fairness
- Inclusion
- Collaboration
- Innovation
Work Style:
- Data-driven and analytical
- Fast-paced and adaptable
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach data-driven decision-making, and can you provide an example?
- How do you handle working in a fast-paced, constantly evolving environment?
- How do you balance collaboration and independence in your work?
ASSUMPTION: Checkr values candidates who are passionate about their mission, committed to their values, and eager to make an impact in a fast-paced environment.
⚠️ Potential Challenges
- Managing and analyzing large datasets efficiently
- Balancing multiple priorities and projects simultaneously
- Communicating complex findings to non-technical stakeholders
- Keeping up with the latest marketing trends and tools
ASSUMPTION: These challenges can be overcome with strong analytical skills, excellent communication, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on forecasting and optimization
- Checkr's focus on fairness and inclusion sets it apart from other companies in the background screening industry
- This role offers more opportunities for career growth and impact compared to entry-level or junior marketing analyst positions
ASSUMPTION: This role is well-suited for candidates seeking a challenging and impactful position in a growing, mission-driven company.
📝 Sample Projects
- Developing a predictive model to forecast marketing funnel performance
- Conducting an A/B test to optimize a marketing campaign's performance
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
ASSUMPTION: These sample projects demonstrate the types of tasks and initiatives the Senior Marketing Analyst might work on at Checkr.
❓ Key Questions to Ask During Interview
- How does Checkr measure the success of its marketing efforts, and how can this role contribute to that success?
- What are the most significant challenges facing the Growth Marketing team, and how can this role help address them?
- How does Checkr support the professional development and growth of its employees?
- What is the team's approach to collaboration and communication, and how does this role fit into that dynamic?
- How does Checkr ensure that its data-driven decisions are fair and unbiased?
ASSUMPTION: These questions are designed to provide insight into Checkr's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your analytical work and how you've driven insights and optimizations
- Research Checkr's company culture and be ready to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
