Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Thermo Fisher Scientific

🔹 Location: Waltham, MA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (10% domestic and international travel required)

🚀 Job Overview

Key aspects of this role include:

• Driving data-driven culture through marketing analytics roadmap
• Partnering with IT to access, validate, and visualize data sets
• Building and optimizing marketing analytics dashboards in Power BI
• Deriving insights and telling data stories to support business decisions
• Supporting large-scale multi-functional analytics projects

ASSUMPTION: This role requires a strong background in marketing analytics, data manipulation, and visualization. Proficiency in SQL, Python, R, and Power BI is essential.

📋 Key Responsibilities

✅ Deliver the Marketing Analytics roadmap and other key initiatives to support driving towards a data-driven culture.

✅ Identify business requirements, partner with IT to access and validate the right data sets, visualize metrics, build and optimize marketing analytics dashboards primarily in Power BI which clearly communicates key performance indicators and derive insights and tell a story from the data.

✅ Leverage analytics tools like R, SQL, and Python to capture complex data issues, methodologies, and analyze results and communicate them to business partners in a manner that is relevant, meaningful, actionable, and understandable to support business decisions.

✅ Proactively identify important trends and observations in our performance results to inform marketing funnel, customer targeting, data science, and digital marketing initiatives.

✅ Support usage of “metrics that matter” and always enable reports and dashboards products with minimal viable products (MVP).

✅ Support the planning and execution of large scale multi-functional/division analytics projects.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management. Strong communication skills and the ability to work cross-functionally are crucial.

🎯 Required Qualifications

Education: Bachelor’s degree or foreign degree equivalent in Math, Operations Research, Business Analytics, Statistics, or a related field of study

Experience: 5 years of experience as a marketing analyst, data analyst, business intelligence engineer, marketing intelligence analyst, or related experience. Alternatively, a Master’s degree or foreign degree equivalent in a related field with 3 years of experience.

Required Skills:

• Scripting and data manipulation using SQL, Python, and Databricks for report automation
• Data extraction from common SQL or NoSQL databases including Oracle
• BI data architecture and relational database architecture concepts (Star schema and snowflake)
• Enterprise data warehouse including AWS or Oracle
• Marketing data systems including web/digital and email
• Commercial/CRM data: Salesforce or Microsoft Dynamics
• Leading data visualization tools including Power BI and Excel
• Marketing analytics tools: A/B testing statistical interference and pre/post process control analysis

Preferred Skills:

• Experience with AWS or other cloud platforms
• Knowledge of life sciences or biotechnology industry

ASSUMPTION: This role requires a strong technical skill set, with a focus on data manipulation, analysis, and visualization. Familiarity with marketing data systems and CRM data is also crucial.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analyst with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Tuition assistance
• Employee stock purchase plan
• Generous PTO and holiday schedule

Working Hours: Monday to Friday, 8:00 am to 5:00 pm (Standard hours with flexibility for remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Analyst role with the required experience level. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1956 (Over 60 years of experience in serving science)

Company Description:

• Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion
• Their mission is to enable customers to make the world healthier, cleaner, and safer
• They offer a wide range of innovative technologies, purchasing convenience, and pharmaceutical services through their industry-leading brands

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services and CDMO

Company Website: thermofisher.com

ASSUMPTION: Thermo Fisher Scientific is a large, established company with a strong global presence. Applicants can expect a structured interview process and comprehensive onboarding.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the company headquarters in Waltham, MA, but can work remotely

Work Arrangement: Remote with up to 10% domestic and international travel required

Growth Opportunities:

• Potential to take on more strategic responsibilities as the team grows
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business
• possibility to transition into a management role with experience and strong performance

ASSUMPTION: This role offers significant growth potential within a large, established organization. Applicants should be prepared to take on increasing responsibilities and demonstrate strong performance.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional travel)

Office Location(s): Waltham, MA (Remote work available)

Geographic Context:

• Waltham, MA is a suburb of Boston, offering a mix of urban and suburban living
• The area has a high cost of living compared to other parts of the US
• Waltham is home to many biotechnology and pharmaceutical companies

Work Schedule: Standard hours (Monday to Friday, 8:00 am to 5:00 pm) with flexibility for remote work

ASSUMPTION: Applicants should be comfortable with a hybrid work arrangement and occasional travel. The cost of living in Waltham, MA is high, so compensation should be considered in relation to local expenses.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with HR
• Technical assessment or case study
• On-site or video interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in data manipulation, analysis, and visualization
• Problem-solving abilities and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results
• Tailor your cover letter to emphasize your fit for the role and the company's mission
• Prepare for technical assessments by brushing up on your SQL, Python, and Power BI skills
• Research Thermo Fisher Scientific's industry and competitors to demonstrate your understanding of the business

ATS Keywords: Marketing Analytics, Data Visualization, SQL, Python, R, Power BI, Data Manipulation, Business Intelligence, CRM Systems, A/B Testing, Statistical Analysis, Data Extraction, Digital Marketing, Customer Targeting, Data Science

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in marketing analytics and data visualization.

🛠️ Tools & Technologies

• SQL
• Python
• R
• Power BI
• Databricks
• Oracle
• AWS or other cloud platforms
• Salesforce or Microsoft Dynamics
• Excel

ASSUMPTION: This role requires proficiency in a wide range of data manipulation, analysis, and visualization tools. Applicants should have a strong technical skill set and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Perseverance
• Teamwork
• Customer focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented

Self-Assessment Questions:

• How do you ensure that your data analysis aligns with the company's strategic goals?
• Can you provide an example of a time when you had to adapt your work style to fit a new team or project?
• How do you approach presenting complex data insights in a clear and engaging way to non-technical stakeholders?

ASSUMPTION: Thermo Fisher Scientific values a data-driven, collaborative, and customer-focused work environment. Applicants should be able to demonstrate their fit with these values and work style preferences.

⚠️ Potential Challenges

• Working with large and complex data sets may present technical challenges
• Occasional travel requirements may disrupt work-life balance
• Working in a large organization may involve navigating bureaucracy and silos
• The high cost of living in Waltham, MA may impact compensation considerations

ASSUMPTION: Applicants should be aware of the potential challenges associated with working in a large organization and consider how they might navigate these obstacles.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on strategic planning and roadmap development
• Working in the biotechnology industry may require a specific understanding of life sciences or healthcare data
• This role offers significant growth potential within a large, established organization, unlike smaller or startup companies

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences.

📝 Sample Projects

• Developing a comprehensive marketing analytics roadmap for a global biotechnology company
• Analyzing customer segmentation data to inform targeted marketing campaigns in the life sciences industry
• Optimizing marketing funnel performance through A/B testing and statistical analysis

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Analyst at Thermo Fisher Scientific might work on, focusing on data-driven decision-making and strategic impact.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing analytics function and how this role will contribute to its evolution?
• How does this role collaborate with other teams within the marketing department and across the organization?
• What are the most pressing business challenges facing the marketing analytics team, and how can this role help address them?
• How does Thermo Fisher Scientific support the professional development and growth of its marketing analytics team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the organization's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in marketing analytics, data manipulation, and visualization
• Write a cover letter explaining your fit for the role and the company's mission
• Prepare for technical assessments by brushing up on your SQL, Python, and Power BI skills
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.