📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Pearson
🔹 Location: Egypt
🔹 Job Type: Full time
🔹 Category: Education
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (MEA)
🚀 Job Overview
Key aspects of this role include:
- Driving dynamic, customer-focused marketing campaigns across MEA
- Elevating brand awareness and engaging educators and students
- Contributing to sales growth through measurable impact
- Collaborating across teams to deliver campaigns that build lasting relationships
ASSUMPTION: This role requires a motivated marketing professional with a strong understanding of both online and offline marketing tactics to create impactful campaigns that resonate with diverse audiences.
📋 Key Responsibilities
✅ Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities
✅ Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts
✅ Be the local sales team champion, creating or localizing global sales toolkit and taking the lead of team training and local case study development
✅ Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth
✅ Partner with the sales team on customer presentations to build awareness of why institutions should choose Pearson as their total solution providers
✅ Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI
✅ Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact
✅ Collaborate with internal and external stakeholders to create compelling content and creative assets tailored to regional audiences
✅ Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives
✅ Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and performance metrics, as well as excellent project management and analytical skills to track performance and make data-driven recommendations.
🎯 Required Qualifications
Education: Educated to degree level or equivalent, with a professional Marketing qualification being beneficial
Experience: 5-8 years of experience in global/international marketing, with a proven track record in campaign planning and execution, particularly in a multi-channel marketing environment
Required Skills:
- Strong understanding of digital marketing channels, tools, and performance metrics
- Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences
- Exceptional project management skills with the ability to prioritize and meet deadlines
- Strong analytical skills to track performance and make data-driven recommendations
- Excellent collaboration and communication skills
- Graphic design or video editing skills are desired but not essential
- An effective influencer across all levels of the organization
- Track record of developing and optimizing campaigns, with a deep understanding of the country landscape
- Good understanding of local consumer and customer and what it will take to ensure they choose Pearson
- Experience in working on promo campaigns across different channels
- Marketing communications expertise and excellent copywriting skills, both in first language and English
- Excellent communication and presentation skills
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences
- Action-oriented with a “roll up your sleeves approach”
- Local language fluency needed in a minimum of 1 x regional language: multiple regional languages would be advantageous
- Evident fluency in English Language, being confident in speaking, reading, and writing communication
- Travel readiness for up to 20% of time in the region
Preferred Skills:
- Graphic design or video editing skills
ASSUMPTION: Candidates should have a strong understanding of local consumer and customer behavior, as well as the ability to create compelling content and creative assets tailored to regional audiences.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not provided. However, based on industry standards for a Senior Marketing Analyst role with 5-10 years of experience in the Education sector and location in Egypt, the estimated salary range is between EGP 350,000 and EGP 500,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time (37.5 hours per week), with occasional travel across the region
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pearson is a global leader in education, with a strong presence in the Education sector. The company operates in a highly competitive market, focusing on delivering high-quality learning experiences and solutions to customers worldwide.
Company Size: Pearson is a large organization with over 34,000 employees globally. This size allows for ample opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: Pearson was founded in 1844 and has since grown into a multinational publishing and education company, with a rich history and strong reputation in the industry.
Company Description:
- Pearson's purpose is to help people realize the life they imagine through learning. The company believes that every learning opportunity is a chance for a personal breakthrough and is committed to creating vibrant and enriching learning experiences designed for real-life impact.
- Pearson serves customers in nearly 200 countries with digital content, assessments, qualifications, and data, making it the world's leading learning company.
- The company is headquartered in London, with offices and operations across the globe, including in the Middle East and Africa (MEA) region.
Company Specialties:
- Digital learning and educational technology
- Assessment and qualifications
- Higher education and professional education
- School and English language learning
Company Website: https://plc.pearson.com/
ASSUMPTION: Pearson's focus on delivering high-quality learning experiences and solutions makes it an attractive employer for individuals passionate about education and personal growth.
📊 Role Analysis
Career Level: This role is a senior-level position within the Marketing department, offering opportunities for career growth and development within the organization.
Reporting Structure: The Senior Marketing Analyst will report directly to the Head of Marketing - MEA and collaborate closely with sales and internal teams to align campaigns with business priorities.
Work Arrangement: This role is remote-based in the Middle East and Africa (MEA) region, with occasional travel across the region required.
Growth Opportunities:
- Progression within the Marketing department or related functions
- Expansion of responsibilities and leadership opportunities
- International assignments or relocation opportunities
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the organization.
🌍 Location & Work Environment
Office Type: Remote-based with occasional travel across the MEA region
Office Location(s): The role can be based anywhere in the MEA region, with occasional travel required to other locations within the region
Geographic Context:
- The MEA region is diverse and dynamic, with a mix of cultures, languages, and consumer behaviors
- The region presents unique marketing challenges and opportunities, requiring a deep understanding of local consumer and customer behavior
- The role may involve travel to other countries within the MEA region, providing opportunities to experience different cultures and work environments
Work Schedule: Full-time (37.5 hours per week), with occasional travel across the region
ASSUMPTION: The remote-based nature of this role allows for a flexible work-life balance, while occasional travel provides opportunities to engage with local teams and customers in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or other team members
- Final interview or assessment
Key Assessment Areas:
- Campaign planning and execution skills
- Digital marketing expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Pearson's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the local consumer and customer behavior in your application materials
- Prepare examples of successful marketing campaigns you have led or contributed to in the past
- Research Pearson's company culture and values to ensure a strong fit
ATS Keywords: Marketing campaigns, digital marketing, campaign planning, customer engagement, brand awareness, sales growth, ABM, eCommerce marketing, performance reporting, collaboration, communication, local market understanding, language fluency
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's marketing expertise, cultural fit, and alignment with Pearson's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Bold
- Brave
- Together
- Personalized
- Accountable
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
- Results-oriented and action-focused
Self-Assessment Questions:
- How do you approach understanding and engaging with diverse audiences in your marketing campaigns?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Pearson values candidates who are bold, brave, and collaborative, with a strong focus on delivering personalized and data-driven marketing campaigns that drive measurable impact.
⚠️ Potential Challenges
- Navigating the diverse and dynamic MEA region, with its unique marketing challenges and opportunities
- Balancing remote work with occasional travel across the region
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing market conditions and customer feedback
ASSUMPTION: The diverse and dynamic nature of the MEA region, along with the fast-paced and ever-changing marketing landscape, presents both challenges and opportunities for the right candidate.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the Education sector in its focus on the MEA region and the need for local language fluency
- Pearson's strong presence in the Education sector and commitment to delivering high-quality learning experiences sets it apart from other employers in the industry
- Career progression opportunities within Pearson are excellent, with a clear path for growth and development within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the Education sector, with a strong focus on the MEA region and Pearson's commitment to delivering high-quality learning experiences.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness and customer engagement in a specific MEA country
- Collaborating with sales and internal teams to optimize Pearson's eCommerce presence and drive online conversions in the MEA region
- Creating and localizing compelling content and creative assets tailored to regional audiences, with a focus on improving customer engagement and driving sales growth
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Senior Marketing Analyst role at Pearson, with a strong focus on delivering personalized and data-driven marketing campaigns that drive measurable impact.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've led in the past, and how you overcame any obstacles you faced?
- How does Pearson support the professional growth and development of its marketing team members?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback, and what was the outcome?
- How does Pearson measure the success of its marketing campaigns, and how do you ensure that your campaigns align with business priorities and drive measurable impact?
- What opportunities are there for career progression within the Marketing department or related functions at Pearson?
ASSUMPTION: Asking insightful and well-researched questions during the interview process demonstrates your interest in the role and commitment to success at Pearson.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pearson Careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you have led or contributed to in the past
- Research Pearson's company culture and values to ensure a strong fit
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
