📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: accessiBe
🔹 Location: Israel (Remote)
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies through data analysis
- Optimizing marketing performance and campaigns
- Collaborating with cross-functional teams to inform decisions
- Staying updated with industry trends and best practices
ASSUMPTION: This role requires a high level of analytical skills and experience in marketing analytics to drive strategic decisions.
📋 Key Responsibilities
✅ Analyze marketing funnels, user behaviors, and experiments to provide actionable insights
✅ Develop and maintain complex SQL queries, dashboards, and performance reports
✅ Conduct research and ad-hoc analysis to uncover trends and measure campaign effectiveness
✅ Collaborate with stakeholders across teams to align on objectives and share findings
✅ Stay ahead of industry trends and marketing analytics best practices
ASSUMPTION: This role involves a significant amount of data analysis and requires strong SQL skills and experience with BI tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Economics, or a related field (or equivalent experience)
Experience: 5+ years of proven experience in Marketing analytics or a related field in a SaaS company
Required Skills:
- Very high level of SQL and data processing understanding
- Experience with BI front tools (e.g., Looker, Tableau) to create clear, actionable dashboards and reports
- Experience with SaaS systems (e.g., Salesforce, Hubspot, Google Analytics, NetSuite)
- Strong analytical skills with experience in funnel analysis, campaign performance evaluation, and customer segmentation
- Proactive approach and ability to drive initiatives forward
- Excellent communication skills to convey complex analytical findings to non-technical stakeholders
Preferred Skills:
- MBA
- Experience in using advanced statistical techniques
- Comfortably working within tight schedules and with ever-changing priorities
- Highly productive while working independently and as part of a team
- Experience working in a global company
- Comfortable working with multiple interfaces (business and technological)
ASSUMPTION: While an MBA is not required, it may be beneficial for this role due to the strategic nature of the position.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $80,000 - $120,000 per year, based on industry standards for a Senior Marketing Analyst with 5-10 years of experience in a SaaS company in Israel.
Benefits:
- Health insurance (not specified)
- 401(k) plan (not specified)
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: accessiBe is a market leader in web accessibility solutions and technologies, providing an ecosystem of solutions for any business.
Company Size: accessiBe has 51-200 employees, which means the company is mid-sized and offers opportunities for collaboration and growth.
Founded: accessiBe was founded in 2019 and has since grown to serve over 100,000 websites, ranging from small businesses to industry leaders.
Company Description:
- accessiBe provides AI-powered solutions for testing and remediating web accessibility
- Offers professional services to create an inclusive web and help businesses comply with web accessibility standards and regulations
- Enables businesses of all sizes to take part in global inclusion efforts and make their websites available to everybody, regardless of ability
Company Specialties:
- Web accessibility
- Software development
- ADA Compliance
- Artificial intelligence
- Machine Learning
- UX-UI
- WCAG 2.1 AA
- WCAG
- Digital Accessibility
- and Accessibility
Company Website: accessibe.com
ASSUMPTION: accessiBe's focus on web accessibility makes it an attractive option for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics.
Reporting Structure: The Senior Marketing Analyst will report directly to the Data group and collaborate with the Marketing team and other departments.
Work Arrangement: This role is remote, with a requirement to be based in Israel.
Growth Opportunities:
- Potential to shape the company's Marketing efforts through robust data analysis
- Opportunity to work with a diverse range of teams and stakeholders
- Possibility to advance to a leadership or management role within the Marketing or Data departments
ASSUMPTION: This role offers significant growth potential for the right candidate, as accessiBe is a growing company with a strong focus on data-driven decision making.
🌍 Location & Work Environment
Office Type: Remote (with a requirement to be based in Israel)
Office Location(s): Israel
Geographic Context:
- Israel has a competitive job market, with many opportunities in the tech and startup sectors
- The cost of living in Israel is relatively high compared to other countries in the region
- Israel has a diverse and multicultural population, with a strong emphasis on innovation and entrepreneurship
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: While this role is remote, the requirement to be based in Israel may limit the pool of eligible candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the Data team
- Final interview with the Marketing team and/or hiring manager
Key Assessment Areas:
- SQL and data processing skills
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics
- Include examples of SQL queries and data analysis projects in your resume
- Tailor your cover letter to demonstrate your understanding of accessiBe's mission and values
- Prepare for technical interview questions by brushing up on your SQL skills and practicing data analysis exercises
ATS Keywords: SQL, Marketing Analytics, SaaS, Funnel Analysis, Campaign Performance, Customer Segmentation, BI Tools, Data Processing, Collaboration, Communication
ASSUMPTION: The interview process for this role may be competitive, as accessiBe is a well-regarded company in the web accessibility space.
🛠️ Tools & Technologies
- SQL (BigQuery, Redshift, Snowflake)
- BI Front tools (Looker, Tableau)
- SaaS systems (Salesforce, Hubspot, Google Analytics, NetSuite)
ASSUMPTION: The specific tools and technologies required for this role may change over time as accessiBe continues to grow and evolve.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Empowerment
Work Style:
- Data-driven
- Collaborative
- Agile
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with multiple teams and stakeholders to drive strategic decisions?
- Do you have a strong commitment to accessibility and social impact?
ASSUMPTION: accessiBe's focus on innovation and collaboration makes it an attractive option for candidates who enjoy working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Working with large, complex datasets may present technical challenges
- Balancing the demands of multiple teams and stakeholders may require strong prioritization and time management skills
- The requirement to be based in Israel may limit the pool of eligible candidates
- The competitive job market in Israel may make it challenging to find the right fit for this role
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and impact that it offers.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst role in other SaaS companies, but with a focus on web accessibility
- Unlike other marketing analytics roles, this position requires a strong commitment to accessibility and social impact
- Career paths for this role may include advancement to leadership or management positions within the Marketing or Data departments
ASSUMPTION: While this role shares similarities with other Senior Marketing Analyst positions, its focus on web accessibility and social impact sets it apart.
📝 Sample Projects
- Analyzing marketing funnel data to identify bottlenecks and optimize conversion rates
- Developing SQL queries to track key marketing KPIs and create performance reports
- Conducting research and ad-hoc analysis to uncover trends and measure campaign effectiveness
ASSUMPTION: The specific projects required for this role may vary depending on the company's current priorities and marketing goals.
❓ Key Questions to Ask During Interview
- How does accessiBe measure the success of its marketing campaigns?
- What are the biggest challenges facing the Marketing team, and how can this role help address them?
- How does accessiBe support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 90 days?
- How does accessiBe ensure that its products and services are accessible to users with disabilities?
ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience and achievements in marketing analytics
- Tailor your cover letter to demonstrate your understanding of accessiBe's mission and values
- Prepare for technical interview questions by brushing up on your SQL skills and practicing data analysis exercises
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
